{"id":146327,"date":"2026-04-20T12:34:02","date_gmt":"2026-04-20T10:34:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=146327"},"modified":"2026-04-20T12:34:04","modified_gmt":"2026-04-20T10:34:04","slug":"intermarche-pousse-les-entrepreneurs-en-difficulte-vers-la-faillite","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/intermarche-pousse-les-entrepreneurs-en-difficulte-vers-la-faillite\/","title":{"rendered":"\u00ab Intermarch\u00e9 pousse les entrepreneurs en difficult\u00e9 vers la faillite \u00bb"},"content":{"rendered":"\n

Ce n’est pas la premi\u00e8re fois que des adh\u00e9rents d’Intermarch\u00e9<\/strong> Belgique se plaignent de la fa\u00e7on dont les choses se passent chez les Mousquetaires : les magasins qui ont connu des difficult\u00e9s apr\u00e8s le rachat de Mestdagh<\/strong> sont pouss\u00e9s \u00e0 la faillite, afin que le groupe puisse les racheter pour une bouch\u00e9e de pain.<\/p>\n\n\n\n

Lacunes logistiques<\/h2>\n\n\n\n

Apr\u00e8s que L\u2019Echo, Le Soir et RetailDetail, entre autres, aient publi\u00e9 plusieurs articles sur l\u2019agitation persistante chez Intermarch\u00e9 Belgique<\/a> \u00e0 la suite de quelques faillites, la RTBF s\u2019est d\u00e9sormais elle aussi pench\u00e9e sur le dossier. La cha\u00eene publique francophone a contact\u00e9 des commer\u00e7ants et des experts pour un reportage diffus\u00e9 vendredi dernier au journal t\u00e9l\u00e9vis\u00e9. Dans celui-ci, un groupe d\u2019adh\u00e9rents, repr\u00e9sentant ensemble environ 10 % des magasins belges de la cha\u00eene, t\u00e9moigne \u00e0 nouveau des abus au sein du groupe. La plupart le font de mani\u00e8re anonyme, par crainte de repr\u00e9sailles.<\/p>\n\n\n\n

Ces t\u00e9moignages confirment des d\u00e9clarations ant\u00e9rieures : les Mousquetaires semblent s’\u00eatre surestim\u00e9s en rachetant quelque 80 magasins de l’ancien franchis\u00e9 Carrefour Mestdagh en 2022. Une op\u00e9ration qui a permis \u00e0 Intermarch\u00e9 de plus que doubler le nombre de ses points de vente en Belgique, pour atteindre 166 magasins. Mais l’organisation ne semblait pas pr\u00eate : dans la p\u00e9riode qui a suivi l’acquisition, des probl\u00e8mes ont commenc\u00e9 \u00e0 surgir au niveau informatique et logistique, ce qui a conduit les magasins \u00e0 faire face \u00e0 des livraisons erron\u00e9es ou manquantes, avec un impact dramatique sur le chiffre d’affaires et les marges. En 2024, selon un document auquel la RTBF a pu avoir acc\u00e8s, 30 % des marchandises command\u00e9es n\u2019ont<\/a> jamais atteint les rayons<\/a>.<\/p>\n\n\n\n

Un euro symbolique<\/h2>\n\n\n\n

Entre-temps, 60 % des magasins Intermarch\u00e9 sont dans le rouge. Le groupe joue le r\u00f4le de banquier : en 2023, les magasins devaient 13 millions d\u2019euros au groupe ; en 2025, ce montant a explos\u00e9 pour atteindre 45 millions d\u2019euros. Mais lorsque la maison m\u00e8re fran\u00e7aise envoie<\/a> Laurent Boutbien, un proche du PDG Thierry Cotillard, en Belgique pour remettre de l\u2019ordre dans les affaires, la politique change.<\/p>\n\n\n\n

Les magasins en difficult\u00e9 se retrouvent au pied du mur : ils doivent d\u00e9sormais payer leurs commandes \u00e0 la livraison. Selon l\u2019expert en franchise Pierre Boseret, c\u2019est un coup de gr\u00e2ce qui conduit les magasins concern\u00e9s \u00e0 la faillite : \u00ab Je ne vois pas lequel peut s\u2019en sortir avec des r\u00e8gles pareilles. \u00bb Selon plusieurs t\u00e9moignages, le groupe tente de racheter les magasins en difficult\u00e9 pour un euro symbolique afin de les revendre ensuite \u00e0 un autre franchis\u00e9.<\/p>\n\n\n\n

Le groupe reconna\u00eet l\u2019existence de conflits<\/h2>\n\n\n\n

Face \u00e0 la RTBF, Intermarch\u00e9 n\u2019a souhait\u00e9 r\u00e9agir que par e-mail : le groupe reconna\u00eet que des conflits existent avec certains adh\u00e9rents, mais confirme \u00e9galement la bonne sant\u00e9 financi\u00e8re de l\u2019entreprise et la solidit\u00e9 de son mod\u00e8le. Face \u00e0 RetailDetail, le directeur ex\u00e9cutif Arnaud Meyrant et l\u2019adh\u00e9rent Beno\u00eet Debusschere ont r\u00e9agi en f\u00e9vrier en indiquant que les chiffres rouges d\u2019Intermarch\u00e9 Belgique sont la cons\u00e9quence logique des investissements li\u00e9s au rachat de Mestdagh et \u00e0 la modernisation n\u00e9cessaire des magasins.<\/p>\n\n\n\n

\u00ab L\u2019ann\u00e9e derni\u00e8re, nous avons enregistr\u00e9 une <\/a>croissance<\/a> de 6 % pour atteindre pr\u00e8s de 2 milliards de chiffre d\u2019affaires<\/a>, malgr\u00e9 la suppression du tabac qui repr\u00e9sentait 2 % de notre chiffre d\u2019affaires. Le chiffre d\u2019affaires par m\u00b2 est d\u00e9j\u00e0 presque revenu au niveau d\u2019avant le rachat de Mestdagh \u00bb, d\u00e9claraient-ils alors. \u00ab Avec le rachat de Mestdagh, nous avons gagn\u00e9 vingt ans. Nous n\u2019allons pas nous arr\u00eater l\u00e0. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Ce n’est pas la premi\u00e8re fois que des adh\u00e9rents d’Intermarch\u00e9 Belgique se plaignent de la fa\u00e7on dont les choses se passent chez Les Mousquetaires : les magasins qui ont connu des difficult\u00e9s apr\u00e8s le rachat de Mestdagh sont pouss\u00e9s \u00e0 la faillite, afin que le groupe puisse les racheter pour une bouch\u00e9e de pain. <\/p>\n","protected":false},"author":3,"featured_media":146328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[624],"topic":[247],"region":[226],"class_list":{"0":"post-146327","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-intermarche","10":"topic-franchise","11":"region-belgique"},"acf":[],"yoast_head":"\n\u00ab Intermarch\u00e9 pousse les entrepreneurs en difficult\u00e9 vers la faillite \u00bb - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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