{"id":14635,"date":"2016-08-30T07:58:41","date_gmt":"2016-08-30T07:58:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/duvel-moortgat-lorgne-la-brasserie-de-la-tripel-karmeliet-2\/"},"modified":"2016-08-30T07:58:41","modified_gmt":"2016-08-30T07:58:41","slug":"duvel-moortgat-lorgne-la-brasserie-de-la-tripel-karmeliet-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/duvel-moortgat-lorgne-la-brasserie-de-la-tripel-karmeliet-2\/","title":{"rendered":"Duvel Moortgat lorgne la brasserie de la Tripel Karmeliet"},"content":{"rendered":"<p>Le groupe brassicole belge <strong>Duvel Moortgat\u00a0 <\/strong>serait int\u00e9ress\u00e9 par\u00a0le rachat de la brasserie <strong>Bosteels<\/strong>, connue pour ses bi\u00e8res Karmeliet, Kwak et Deus. Mais le n\u00e9erlandais <strong>Heineken <\/strong>serait \u00e9galement en lice.<\/p>\n<p><!--break--><\/p>\n<h2>Un march\u00e9 int\u00e9ressant pour Heineken<\/h2>\n<p>Pour l\u2019instant on ignore \u00e0 quel stade se trouvent les discussions avec Heineken et Duvel Moortgat, mais diverses sources ont confirm\u00e9 au journal De Tijd l\u2019int\u00e9r\u00eat des deux parties pour un \u00e9ventuel rachat de la brasserie Bosteels.<\/p>\n<p>\nPour Heineken la reprise de Bosteels lui permettrait de renforcer sa position sur le march\u00e9 des bi\u00e8res sp\u00e9ciales, o\u00f9 le groupe n\u00e9erlandais n\u2019est pour l\u2019instant pr\u00e9sent qu\u2019avec une seule marque, la bi\u00e8re d\u2019abbaye belge Affligem. Durant la premi\u00e8re moiti\u00e9 de 2016 l\u2019Affligem a \u00e9t\u00e9 l\u2019une des marques affichant la plus forte croissance au sein du groupe n\u00e9erlandais, preuve que le march\u00e9 des bi\u00e8res sp\u00e9ciales rec\u00e8le un \u00e9norme potentiel.<\/p>\n<h2>\nDiversification<\/h2>\n<p>Pour Duvel Moortgat aussi l\u2019acquisition de Bosteels est int\u00e9ressante en vue de diversifier son offre existante. Par le pass\u00e9 le groupe brassicole belge avait d\u00e9j\u00e0 rachet\u00e9 d\u2019autres brasseurs de bi\u00e8res sp\u00e9ciales, notamment la Brasserie d\u2019Achouffe, De Koninck et Vedett, ainsi que quelques brasseries aux Etats-Unis et aux Pays-Bas. Gr\u00e2ce \u00e0 cette offre \u00e9largie, le brasseur\u00a0 a su conqu\u00e9rir le march\u00e9 international : 60% de la bi\u00e8re brass\u00e9e par Moortgat est consomm\u00e9e \u00e0 l\u2019\u00e9tranger.<\/p>\n<p>\nSi la reprise a lieu, c\u2019est \u00e0 nouveau un brasseur belge de moyenne envergure qui perdra son ind\u00e9pendance au profit d\u2019un acteur plus grand. Rappelons qu\u2019en mai dernier c\u2019\u00e9tait la brasserie belge Palm qui passait aux mains du n\u00e9erlandais Bavaria.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe brassicole belge Duvel Moortgat\u00a0 serait int\u00e9ress\u00e9 par\u00a0le rachat de la brasserie Bosteels, connue pour ses bi\u00e8res Karmeliet, Kwak et Deus. Mais le n\u00e9erlandais Heineken serait \u00e9galement en lice. Un march\u00e9 int\u00e9ressant pour Heineken Pour l\u2019instant on ignore \u00e0 quel stade se trouvent les discussions avec Heineken et Duvel Moortgat, mais diverses sources ont [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Duvel Moortgat lorgne la brasserie de la Tripel Karmeliet - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Tant Duvel Moortgat que Heineken 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