{"id":146427,"date":"2026-04-21T13:36:19","date_gmt":"2026-04-21T11:36:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=146427"},"modified":"2026-04-21T13:36:21","modified_gmt":"2026-04-21T11:36:21","slug":"carlsberg-remplace-coca-cola-par-pepsico-en-europe-du-nord-et-dans-les-pays-baltes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carlsberg-remplace-coca-cola-par-pepsico-en-europe-du-nord-et-dans-les-pays-baltes\/","title":{"rendered":"Carlsberg remplace Coca-Cola par PepsiCo en Europe du Nord et dans les pays baltes"},"content":{"rendered":"\n

Le groupe Carlsberg <\/strong>mise tout sur Pepsi : \u00e0 compter du 1er janvier 2029, le brasseur danois deviendra l’embouteilleur exclusif de PepsiCo <\/strong>dans toute la Scandinavie et les pays baltes. Aujourd’hui, Carlsberg embouteille encore pour son rival Coca-Cola<\/strong> au Danemark et en Finlande.<\/p>\n\n\n\n

Les accords avec Coca-Cola arrivent \u00e0 \u00e9ch\u00e9ance<\/h2>\n\n\n\n

Carlsberg embouteillera bient\u00f4t les boissons gazeuses de PepsiCo dans pas moins de quatorze pays, r\u00e9partis entre l’Europe, l’Asie centrale et l’Asie du Sud-Est. Le groupe brassicole assurera la production, la vente et la distribution de l’ensemble du portefeuille de boissons de PepsiCo dans des pays tels que le Royaume-Uni, l’Irlande, la Suisse, mais aussi le Kazakhstan et le Laos.<\/p>\n\n\n\n

Cette expansion vers le nord intervient alors que les contrats avec The Coca-Cola Company au Danemark et en Finlande expirent fin 2028. Par la suite, le brasseur se concentrera enti\u00e8rement sur PepsiCo, un choix que le PDG Jacob Aarup-Andersen qualifie de \u00ab strat\u00e9gique et ax\u00e9 sur la croissance \u00bb. \u00ab La combinaison de notre portefeuille de bi\u00e8res avec les boissons rafra\u00eechissantes de PepsiCo offre des opportunit\u00e9s consid\u00e9rables de cr\u00e9ation de valeur \u00bb, a d\u00e9clar\u00e9 M. Aarup-Andersen.<\/p>\n\n\n\n

Plus sous un m\u00eame toit<\/h2>\n\n\n\n

Les analystes soulignent qu\u2019avec cette d\u00e9cision, Carlsberg r\u00e9duit sa d\u00e9pendance vis-\u00e0-vis du march\u00e9 de la bi\u00e8re et renforce sa position dans le secteur des boissons non alcoolis\u00e9es \u2013 une initiative judicieuse dans un march\u00e9 de la bi\u00e8re en d\u00e9clin. En embouteillant \u00e0 la fois la bi\u00e8re et les boissons gazeuses sous un m\u00eame toit, l\u2019entreprise peut r\u00e9aliser des \u00e9conomies d\u2019\u00e9chelle en mati\u00e8re de production, de transport et de marketing. De plus, cet accord r\u00e9pond \u00e0 la demande croissante d\u2019une offre de boissons plus vari\u00e9e dans la restauration et les supermarch\u00e9s.<\/p>\n\n\n\n

Avec son expansion vers les pays baltes \u2013 l’Estonie, la Lettonie et la Lituanie \u2013, Carlsberg int\u00e8gre \u00e9galement les march\u00e9s \u00e9mergents dans sa strat\u00e9gie avec PepsiCo. Ces r\u00e9gions connaissent une forte croissance de la consommation de marques internationales de boissons gazeuses, en partie gr\u00e2ce au tourisme et \u00e0 un public jeune et urbain. Aarup-Andersen a par ailleurs laiss\u00e9 entendre que les deux entreprises \u00e9taient ouvertes \u00e0 une collaboration plus pouss\u00e9e, \u00e9ventuellement au-del\u00e0 de l’Europe.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le groupe Carlsberg mise tout sur Pepsi : \u00e0 compter du 1er janvier 2029, le brasseur danois deviendra l’embouteilleur exclusif de PepsiCo dans toute la Scandinavie et les pays baltes. \u00c0 l’heure actuelle, Carlsberg embouteille encore pour son rival Coca-Cola au Danemark et en Finlande.<\/p>\n","protected":false},"author":10,"featured_media":146428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[736,1112],"people":[],"extra":[43],"company":[765,222,235],"topic":[242,1312],"region":[243],"class_list":{"0":"post-146427","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-bier","10":"tag-samenwerking","11":"extra-plus","12":"company-carlsberg","13":"company-coca-cola","14":"company-pepsico","15":"topic-chaine-dapprovisionnement","16":"topic-partenariat","17":"region-europe"},"acf":[],"yoast_head":"\nCarlsberg remplace Coca-Cola par PepsiCo en Europe du Nord et dans les pays baltes - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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