{"id":146474,"date":"2026-04-22T10:14:35","date_gmt":"2026-04-22T08:14:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=146474"},"modified":"2026-04-22T10:14:36","modified_gmt":"2026-04-22T08:14:36","slug":"colruyt-va-reagir-aux-reductions-de-prix-de-superplus-proposees-par-delhaize","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-va-reagir-aux-reductions-de-prix-de-superplus-proposees-par-delhaize\/","title":{"rendered":"\u00ab Colruyt r\u00e9agira aux r\u00e9ductions de prix SuperPlus propos\u00e9es par Delhaize \u00bb"},"content":{"rendered":"\n<p>Maintenant que <strong>Delhaize<\/strong> propose les r\u00e9ductions Nutri-Boost dans son application SuperPlus \u00e0 tous ses clients sans conditions suppl\u00e9mentaires, <strong>Colruyt <\/strong>int\u00e9grera ces r\u00e9ductions dans son syst\u00e8me de suivi des prix et y r\u00e9agira si n\u00e9cessaire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Nous faisons ce que nous disons \u00bb<\/h2>\n\n\n\n<p>Jusqu\u2019\u00e0 pr\u00e9sent, Colruyt ne r\u00e9agissait pas aux remises dites \u00ab Nutri-Boost \u00bb de 10 % sur les fruits et l\u00e9gumes sains que Delhaize propose depuis 2020 aux membres de son programme de fid\u00e9lit\u00e9 SuperPlus. Mais hier, Delhaize a annonc\u00e9 des changements importants dans ce programme, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-lance-un-abonnement-familial-payant\/\">avec le lancement d\u2019un abonnement payant<\/a> qui promet aux familles encore plus de r\u00e9ductions, ainsi que des offres attractives sur des activit\u00e9s de loisirs et des r\u00e9ductions sur des services en ligne.<\/p>\n\n\n\n<p>La version gratuite de SuperPlus offre d\u00e9sormais \u00e9galement aux clients une r\u00e9duction de 10 % sur tous les produits de la marque maison Delhaize Plant-Based et supprime le seuil d&rsquo;achat minimum de 99 euros par mois. C&rsquo;est cette derni\u00e8re mesure qui a pouss\u00e9 Colruyt \u00e0 r\u00e9agir : d\u00e9sormais que les r\u00e9ductions s&rsquo;appliquent en principe \u00e0 tous les clients de Delhaize, le discounter les inclura \u00e9galement dans ses comparaisons de prix, ce qui n&rsquo;\u00e9tait pas le cas jusqu&rsquo;\u00e0 pr\u00e9sent.<\/p>\n\n\n\n<p>\u00ab Depuis plus de 50 ans, nous faisons ce que nous disons faire, \u00e0 savoir garantir le prix le plus bas \u00bb, d\u00e9clare Eva Biltereyst, porte-parole de Colruyt, \u00e0 l&rsquo;agence de presse Belga. Colruyt n&rsquo;int\u00e8gre pas les offres de la version payante de l&rsquo;application dans son syst\u00e8me de suivi des prix, car celles-ci ne s&rsquo;appliquent qu&rsquo;aux abonn\u00e9s. Le leader du march\u00e9 ne peut pas non plus r\u00e9agir aux offres \u00e9lectroniques personnalis\u00e9es propos\u00e9es dans l\u2019application.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maintenant que Delhaize propose les r\u00e9ductions Nutri-Boost \u00e0 tous ses clients via son application SuperPlus, sans conditions suppl\u00e9mentaires, Colruyt int\u00e9grera ces r\u00e9ductions dans son syst\u00e8me de suivi des prix et y r\u00e9agira si n\u00e9cessaire. <\/p>\n","protected":false},"author":3,"featured_media":146475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[201,196],"topic":[767],"region":[226],"class_list":{"0":"post-146474","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-colruyt","10":"company-delhaize","11":"topic-concurrence-des-prix","12":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Colruyt r\u00e9agira aux r\u00e9ductions de prix SuperPlus propos\u00e9es par Delhaize \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Maintenant que Delhaize propose les r\u00e9ductions Nutri-Boost dans son application SuperPlus \u00e0 tous ses clients sans conditions suppl\u00e9mentaires, Colruyt int\u00e9grera ces r\u00e9ductions dans son syst\u00e8me de suivi des prix et y r\u00e9agira si n\u00e9cessaire.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-va-reagir-aux-reductions-de-prix-de-superplus-proposees-par-delhaize\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab Colruyt r\u00e9agira aux r\u00e9ductions de prix SuperPlus propos\u00e9es par Delhaize \u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Maintenant que Delhaize propose les r\u00e9ductions Nutri-Boost dans son application SuperPlus \u00e0 tous ses clients sans conditions 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