{"id":14662,"date":"2016-09-01T09:48:31","date_gmt":"2016-09-01T09:48:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/domo-fete-ses-30-ans-et-passe-a-la-vitesse-superieure-2\/"},"modified":"2016-09-01T09:48:31","modified_gmt":"2016-09-01T09:48:31","slug":"domo-fete-ses-30-ans-et-passe-a-la-vitesse-superieure-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/domo-fete-ses-30-ans-et-passe-a-la-vitesse-superieure-2\/","title":{"rendered":"Domo f\u00eate ses 30 ans et passe \u00e0 la vitesse sup\u00e9rieure"},"content":{"rendered":"<p><strong>Domo<\/strong>, la plus grande marque belge de petit \u00e9lectrom\u00e9nager, f\u00eate ses 30 ans aujourd\u2019hui. A cette occasion le groupe d\u00e9voile d\u2019ambitieux projets de croissance : il passe \u00e0 la vitesse sup\u00e9rieure en France et ajoute une nouvelle marque \u00e0 sa gamme.<\/p>\n<p><!--break--><\/p>\n<h2>Contrat de licence avec Boretti<\/h2>\n<p>Avec un chiffre d\u2019affaires de 50 millions d\u2019euros par an, Domo est la plus grande marque belge de petit \u00e9lectrom\u00e9nager. En Belgique Domo est tr\u00e8s pris\u00e9 par de grandes cha\u00eenes comme Kr\u00ebfel, MediaMarkt, Vanden Borre, Carrefour, Eldi, Blokker et bien d\u2019autres enseignes d\u2019\u00e9lectro.<\/p>\n<p>\nPar ailleurs Domo est de plus en plus actif au-del\u00e0 de nos fronti\u00e8res, avec ses propres agences de vente aux Pays-Bas, en Allemagne et depuis quelques semaines en France. \u00ab Nous venons de cr\u00e9er \u00e0 Mulhouse en France notre propre agence avec trois collaborateurs. Ils seront charg\u00e9s d\u2019acc\u00e9l\u00e9rer notre croissance en France \u00bb, explique Wim De Voeght dans le journal Het Nieuwsblad. Les appareils de Domo sont \u00e9galement disponibles en Tch\u00e9quie, en Suisse, en Autriche, en Espagne, et en Islande. Actuellement l\u2019exportation repr\u00e9sente 35% du chiffre d\u2019affaires.<\/p>\n<p>\nCet automne Domo compte \u00e9galement s\u2019implanter sur le march\u00e9 de gros \u00e9lectrom\u00e9nager, pr\u00e9cise le CEO, dont le p\u00e8re a fond\u00e9 l\u2019entreprise en 1986. \u00ab En outre nous lan\u00e7ons une nouvelle ligne en collaboration avec <strong>Boretti<\/strong>, le sp\u00e9cialiste des fourneaux et barbecues. Nous allons commercialiser une gamme de petits appareils de cuisine, sous la marque Boretti, dont le positionnement sera l\u00e9g\u00e8rement sup\u00e9rieur \u00e0 celui de Domo. \u00bb<\/p>\n<p>\nAujourd\u2019hui la gamme Domo compte quelque 300 produits \u2013 con\u00e7us et d\u00e9velopp\u00e9s en Belgique, mais fabriqu\u00e9s en Chine \u2013 et chaque ann\u00e9e 30 \u00e0 40 autres produits sont dans les tuyaux, ajoute De Voeght. Domo est bas\u00e9 \u00e0 Herentals (avec un entrep\u00f4t de 17.000 m\u00b2) et emploie 47 personnes.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Domo, la plus grande marque belge de petit \u00e9lectrom\u00e9nager, f\u00eate ses 30 ans aujourd\u2019hui. A cette occasion le groupe d\u00e9voile d\u2019ambitieux projets de croissance : il passe \u00e0 la vitesse sup\u00e9rieure en France et ajoute une nouvelle marque \u00e0 sa gamme. Contrat de licence avec Boretti Avec un chiffre d\u2019affaires de 50 millions d\u2019euros par [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Domo f\u00eate ses 30 ans et passe \u00e0 la vitesse sup\u00e9rieure - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Domo, la plus grande marque belge de petit \u00e9lectrom\u00e9nager, f\u00eate ses 30 ans aujourd\u2019hui. 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