{"id":146662,"date":"2026-04-24T10:11:29","date_gmt":"2026-04-24T08:11:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=146662"},"modified":"2026-04-24T10:11:30","modified_gmt":"2026-04-24T08:11:30","slug":"medi-market-vise-un-ca-dun-milliard-et-le-doublement-du-nombre-de-ses-magasins","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/medi-market-vise-un-ca-dun-milliard-et-le-doublement-du-nombre-de-ses-magasins\/","title":{"rendered":"Medi-Market vise un CA d’un milliard et le doublement du nombre de ses magasins"},"content":{"rendered":"\n

Medi-Market<\/strong> franchit une \u00e9tape symbolique \u00e0 Schelle : l’ouverture de son centi\u00e8me magasin au Benelux. La cha\u00eene de parapharmacies et de pharmacies souhaite d\u00e9sormais franchir le cap des 400 magasins, principalement \u00e0 l’\u00e9tranger, et vise un chiffre d’affaires d’un milliard d’euros.<\/p>\n\n\n\n

Acc\u00e9l\u00e9ration vers les 400 magasins<\/h2>\n\n\n\n

Douze ans apr\u00e8s sa cr\u00e9ation, Medi-Market compte un r\u00e9seau de plus de 200 points de vente r\u00e9partis dans cinq pays et affiche un chiffre d’affaires de 530 millions d’euros. D’ici 2026, l’entreprise vise un chiffre d’affaires de 660 millions d’euros. Il s’agit d’une r\u00e9ussite belge hors du commun, surtout compte tenu de l’opposition rencontr\u00e9e au d\u00e9part par ce challenger des pharmacies et drogueries traditionnelles.<\/p>\n\n\n\n

D\u2019ici 2028, le groupe souhaite doubler son r\u00e9seau pour atteindre 400 points de vente et r\u00e9aliser un chiffre d\u2019affaires d\u2019un milliard d\u2019euros. La croissance provient principalement de l\u2019\u00e9tranger. L’Italie est consid\u00e9r\u00e9e comme le fer de lance, o\u00f9 la cha\u00eene ouvre chaque ann\u00e9e des dizaines de nouveaux magasins et devrait, \u00e0 terme, d\u00e9passer le march\u00e9 belge en taille. L’Espagne et les Pays-Bas sont \u00e9galement dans le viseur, m\u00eame si le d\u00e9ploiement y est plus lent en raison de la p\u00e9nurie d’emplacements adapt\u00e9s. Au Benelux, Medi-Market pr\u00e9voit une quinzaine de nouveaux magasins et environ soixante-dix emplois suppl\u00e9mentaires d’ici 2026.<\/p>\n\n\n\n

\u00c9quilibre entre commerce de d\u00e9tail et soins de sant\u00e9<\/h2>\n\n\n\n

Le PDG C\u00e9dric Antoine lie explicitement cette croissance au positionnement de l\u2019entreprise. \u00ab Depuis notre cr\u00e9ation, les prix bas chez Medi-Market n\u2019ont jamais \u00e9t\u00e9 une tactique commerciale, mais le fondement m\u00eame de notre mod\u00e8le. \u00bb Selon lui, le prix reste un obstacle crucial \u00e0 l\u2019acc\u00e8s aux soins de sant\u00e9 : \u00ab Nous pensons qu\u2019il ne peut y avoir de v\u00e9ritable acc\u00e8s aux soins de sant\u00e9 tant que le prix reste un obstacle. \u00bb<\/p>\n\n\n\n

Outre l\u2019augmentation de son envergure, Medi-Market cherche \u00e0 \u00e9largir son champ d\u2019action. Le groupe se positionne de plus en plus clairement dans les soins pr\u00e9ventifs, en amont du parcours m\u00e9dical classique. Cela se traduit par des initiatives en mati\u00e8re de conseil, d\u2019orientation vers des sp\u00e9cialistes et de services m\u00e9dicaux simples. L\u2019entreprise collabore ainsi avec des partenaires de soins tels que LHUB-ULB afin de rendre certaines prises de sang plus accessibles, sous des conditions strictes. <\/p>\n\n\n\n

Avec son mod\u00e8le hybride, Medi-Market se situe \u00e0 la crois\u00e9e du commerce de d\u00e9tail et des soins de sant\u00e9. Ayant franchi le cap des 100 magasins au Benelux, la question se pose de savoir jusqu\u2019o\u00f9 un tel mod\u00e8le de commerce de d\u00e9tail peut s\u2019\u00e9tendre dans le secteur des soins de sant\u00e9. Pour l’instant, le march\u00e9 semble en tout cas adh\u00e9rer au concept : la cha\u00eene conna\u00eet une croissance annuelle de 28 \u00e0 30 % et compte d\u00e9sormais 2 500 collaborateurs et 3,6 millions de clients dans son programme de fid\u00e9lit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Medi-Market franchit une \u00e9tape symbolique \u00e0 Schelle : l’ouverture de son centi\u00e8me magasin au Benelux. La cha\u00eene de parapharmacies et de pharmacies souhaite d\u00e9sormais d\u00e9passer la barre des 400 magasins, principalement \u00e0 l’\u00e9tranger, et vise un chiffre d’affaires d’un milliard d’euros.<\/p>\n","protected":false},"author":5,"featured_media":146663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[1114],"topic":[276],"region":[243],"class_list":["post-146662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-medi-market","topic-expansion","region-europe"],"acf":[],"yoast_head":"\nMedi-Market vise un CA d'un milliard et le doublement du nombre de ses magasins - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Medi-Market a ouvert son centi\u00e8me magasin au Benelux. 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