{"id":146851,"date":"2026-04-28T14:10:17","date_gmt":"2026-04-28T12:10:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=146851"},"modified":"2026-04-28T16:24:19","modified_gmt":"2026-04-28T14:24:19","slug":"colruyt-poursuit-le-deploiement-de-ses-sushi-corners-asiatiques","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-poursuit-le-deploiement-de-ses-sushi-corners-asiatiques\/","title":{"rendered":"Colruyt poursuit le d\u00e9ploiement de ses \u00ab Sushi Corners \u00bb asiatiques"},"content":{"rendered":"\n<p>(<em>mis \u00e0 jour<\/em>) <strong>Colruyt <\/strong>d\u00e9ploie dans quelque 150 magasins belges un meuble r\u00e9frig\u00e9r\u00e9 proposant des plats asiatiques pr\u00eats \u00e0 consommer. Ses concurrents, notamment dans les grands supermarch\u00e9s, proposent depuis (bien) plus longtemps des comptoirs o\u00f9 l&rsquo;on pr\u00e9pare des sushis frais. La cha\u00eene s\u0153ur <strong>Okay <\/strong>m\u00e8ne \u00e9galement ce test depuis plusieurs ann\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Du ramen au bubble tea<\/h2>\n\n\n\n<p>Colruyt poursuit \u00e0 plein r\u00e9gime le d\u00e9ploiement de son \u00ab Sushi Corner \u00bb, o\u00f9 les clients peuvent trouver une large gamme de plats asiatiques frais du jour. L&rsquo;assortiment comprend notamment des sushis, des pok\u00e9 bowls, du pad tha\u00ef et du ramen, compl\u00e9t\u00e9s par des donburi et des futomaki. Des boissons telles que le bubble tea font \u00e9galement partie de l&rsquo;offre.<\/p>\n\n\n\n<p>Contrairement \u00e0 des concurrents tels qu\u2019Albert Heijn, Carrefour et Delhaize, il ne s\u2019agit toutefois pas de comptoirs tenus par du personnel o\u00f9 les sushis sont pr\u00e9par\u00e9s sur place. Le d\u00e9taillant positionne clairement le concept autour de la fra\u00eecheur et de la facilit\u00e9 d\u2019utilisation : les produits s\u2019adressent aux consommateurs \u00e0 la recherche d\u2019un d\u00e9jeuner rapide ou d\u2019un d\u00eener pr\u00eat \u00e0 consommer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un tiers est pr\u00eat<\/h2>\n\n\n\n<p>\u00ab Nous proc\u00e9dons \u00e0 un d\u00e9ploiement dans les magasins Colruyt depuis mars 2025 \u00bb, explique la porte-parole Hanne Poppe. \u00ab Chaque semaine, quelques magasins Colruyt s\u2019ajoutent \u00e0 la liste \u2013 le rythme est d\u00e9termin\u00e9 par r\u00e9gion et en fonction de la boucle logistique du fournisseur. Actuellement, le compteur en est \u00e0 52 et nous visons environ 150. \u00bb L\u2019objectif n\u2019est donc pas d\u2019\u00e9quiper chaque supermarch\u00e9 d\u2019un Sushi Corner, mais bien \u00ab les magasins pr\u00e9sentant un potentiel pour le sushi, sur la base des chiffres et de l\u2019exp\u00e9rience \u00bb.<\/p>\n\n\n\n<p>Avec le Sushi Corner, Colruyt s\u2019engage plus r\u00e9solument dans le domaine de la restauration au sein du retail, un segment dans lequel ses concurrents investissent depuis longtemps d\u00e9j\u00e0. Les supermarch\u00e9s misent de plus en plus sur les plats pr\u00e9par\u00e9s sur place pour se d\u00e9marquer des discounters et r\u00e9pondre \u00e0 l\u2019\u00e9volution des habitudes de consommation, o\u00f9 la commodit\u00e9 et l\u2019exp\u00e9rience gagnent en importance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colruyt d\u00e9ploie dans quelque 150 magasins belges un meuble r\u00e9frig\u00e9r\u00e9 proposant des plats asiatiques pr\u00eats \u00e0 consommer. Ses concurrents, notamment dans les grands supermarch\u00e9s, proposent depuis (bien) plus longtemps des comptoirs o\u00f9 l&rsquo;on pr\u00e9pare des sushis frais. La cha\u00eene s\u0153ur Okay m\u00e8ne \u00e9galement ce test depuis plusieurs ann\u00e9es.<\/p>\n","protected":false},"author":5,"featured_media":146852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[201],"topic":[386],"region":[226],"class_list":{"0":"post-146851","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-colruyt","10":"topic-fmcg","11":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt poursuit le d\u00e9ploiement de ses \u00ab Sushi Corners \u00bb asiatiques - RetailDetail BE<\/title>\n<meta name=\"description\" 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