{"id":1469,"date":"2012-03-22T09:23:52","date_gmt":"2012-03-22T09:23:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/automotive\/moorkens-prend-une-participation-dans-le-groupe-bernard\/"},"modified":"2024-03-29T14:31:27","modified_gmt":"2024-03-29T13:31:27","slug":"moorkens-prend-une-participation-dans-le-groupe-bernard","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/moorkens-prend-une-participation-dans-le-groupe-bernard\/","title":{"rendered":"Moorkens prend une participation dans le Groupe Bernard"},"content":{"rendered":"<h2>61.300 v\u00e9hicules<\/h2>\n<p>En France , Groupe Bernard est le plus grand distributeur de v\u00e9hicules industriels et le second distributeur automobile des marques Renault, Dacia, Peugeot, Citro\u00ebn, Nissan, Infiniti, Mercedes-Benz et Smart. L\u2019ann\u00e9e derni\u00e8re <a target=\"_blank\" href=\"http:\/\/www.autobernard.com\/qui-sommes-nous\/pr%C3%A9sentation-du-groupe.html\" rel=\"noopener\">Groupe Bernard a vendu 61.300 v\u00e9hicules<\/a>, soit un chiffre d\u2019affaires de 980 millions d\u2019euros. Cette entreprise familiale compte 2.430 collaborateurs et est active dans les r\u00e9gions Rh\u00f4ne-Alpes, Bourgogne et Franche-Comt\u00e9.<\/p>\n<p>Jean-Patrice Bernard, CEO du groupe fran\u00e7ais, esp\u00e8re gr\u00e2ce \u00e0 cette alliance pouvoir\u00a0 mener une strat\u00e9gie europ\u00e9enne plus large, notamment en Suisse et en Allemagne. Le groupe est d\u00e9j\u00e0 pr\u00e9sent en Pologne depuis 15 ans sous l\u2019enseigne Bernard Trucks et d\u00e9tient\u00a0 \u00e9galement depuis novembre 2011 une filiale Renault Trucks \u00e0 Bucarest.<\/p>\n<h2>\n<br \/>Croissance limit\u00e9e en Belgique<\/h2>\n<p>Moorkens, dont les activit\u00e9s sont centr\u00e9es essentiellement sur l\u2019axe Anvers-Bruxelles et dans la r\u00e9gion autour de Hasselt, a quasiment atteint son plafond en Belgique. Le groupe familial a d\u00e9j\u00e0 pris des participations dans d\u2019autres entreprises automobiles, notamment GMAN et Rietje \u00e0 Anvers, ainsi que Bruyninx \u00e0 Hasselt. Moorkens a \u00e9galement\u00a0 repris les concessions du groupe Kroymans en faillite. Au total Moorkens d\u00e9tient une trentaine d\u2019\u00e9tablissements et vend \u00e0 peu pr\u00e8s toutes les grandes marques.<\/p>\n<p>\u201cLa croissance en Belgique est devenue trop limit\u00e9e \u00bb, explique Beno\u00eet Dejean, directeur financier chez\u00a0 Moorkens, au journal De Tijd. \u00ab Nous sommes solidement implant\u00e9s \u00e0 Anvers et dans d\u2019autres r\u00e9gions urbaines et nous ne voulons pas nous lancer dans un r\u00e9seau de petites concessions dans des r\u00e9gions rurales. Nous pr\u00e9f\u00e9rons les grandes plateformes concentr\u00e9es, faciles \u00e0 g\u00e9rer, permettant une\u00a0 \u00e9conomie d\u2019\u00e9chelle. \u00bb<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduit par Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>61.300 v\u00e9hicules En France , Groupe Bernard est le plus grand distributeur de v\u00e9hicules industriels et le second distributeur automobile des marques Renault, Dacia, Peugeot, Citro\u00ebn, Nissan, Infiniti, Mercedes-Benz et Smart. L\u2019ann\u00e9e derni\u00e8re Groupe Bernard a vendu 61.300 v\u00e9hicules, soit un chiffre d\u2019affaires de 980 millions d\u2019euros. Cette entreprise familiale compte 2.430 collaborateurs et est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39,25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moorkens prend une participation dans le Groupe Bernard - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/moorkens-prend-une-participation-dans-le-groupe-bernard\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moorkens prend une participation dans le Groupe Bernard - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"61.300 v\u00e9hicules En France , Groupe Bernard est le plus grand distributeur de v\u00e9hicules industriels et le second distributeur automobile des marques Renault, Dacia, Peugeot, Citro\u00ebn, Nissan, Infiniti, Mercedes-Benz et Smart. 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