{"id":146915,"date":"2026-04-29T10:41:36","date_gmt":"2026-04-29T08:41:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=146915"},"modified":"2026-04-29T10:43:23","modified_gmt":"2026-04-29T08:43:23","slug":"mediamarkt-poursuit-le-deploiement-de-son-reseau-de-medias-dans-le-commerce-de-detail","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/mediamarkt-poursuit-le-deploiement-de-son-reseau-de-medias-dans-le-commerce-de-detail\/","title":{"rendered":"MediaMarkt poursuit le d\u00e9ploiement de son r\u00e9seau retail media"},"content":{"rendered":"\n<p>\u00c0 compter du 1er mai, le d\u00e9taillant d&rsquo;\u00e9lectronique <strong>Mediamarkt-Saturn<\/strong> int\u00e9grera \u00e9galement la Belgique, le Luxembourg et la Hongrie \u00e0 son r\u00e9seau retail media europ\u00e9en. Les possibilit\u00e9s publicitaires s&rsquo;\u00e9tendent ainsi \u00e0 huit march\u00e9s europ\u00e9ens.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">68 millions de contacts par semaine<\/h2>\n\n\n\n<p>Mediamarkt-Saturn a lanc\u00e9 son offre retail media l&rsquo;ann\u00e9e derni\u00e8re en Allemagne et en Espagne. L&rsquo;Autriche, la Suisse et la Turquie ont rejoint le r\u00e9seau le 1er avril, et c&rsquo;est d\u00e9sormais au tour de la Belgique, du Luxembourg et de la Hongrie. Les nouveaux march\u00e9s ajout\u00e9s repr\u00e9sentent ensemble 300 magasins suppl\u00e9mentaires et 23,5 millions de contacts par semaine. Le r\u00e9seau complet comprend d\u00e9sormais environ 738 magasins et quelque 54 000 \u00e9crans, permettant aux annonceurs d&rsquo;atteindre 68 millions de contacts par semaine.<\/p>\n\n\n\n<p>\u00ab En \u00e9tendant notre offre retail media en magasin \u00e0 travers toute l\u2019Europe, nous rendons la port\u00e9e au point de vente pr\u00e9visible et exploitable pour les annonceurs au-del\u00e0 des fronti\u00e8res nationales \u00bb, d\u00e9clare Boris Prondzinski, directeur g\u00e9n\u00e9ral chez MediaMarktSaturn Retail Media &amp; Partner Marketing. Le partenaire technologique One Tech Group (OTG), bas\u00e9 \u00e0 Hambourg, est responsable de l\u2019adserver qui g\u00e8re les campagnes, ainsi que de la plateforme de r\u00e9servation sur laquelle les annonceurs peuvent acheter des espaces publicitaires num\u00e9riques.<\/p>\n\n\n\n<p>Au cours de l&rsquo;exercice 2024\/25, la soci\u00e9t\u00e9 m\u00e8re Ceconomy a d\u00e9j\u00e0 g\u00e9n\u00e9r\u00e9 <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/hoe-mediamarkt-moeder-omnichannel-servicebedrijf-wil-worden\/\">91 millions d&rsquo;euros de revenus gr\u00e2ce au retail media<\/a>, un chiffre largement sup\u00e9rieur aux objectifs et qui repr\u00e9sente presque le double de celui de l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 compter du 1er mai, le d\u00e9taillant d&rsquo;\u00e9lectronique Mediamarkt-Saturn int\u00e9grera \u00e9galement la Belgique, le Luxembourg et la Hongrie \u00e0 son r\u00e9seau m\u00e9diatique europ\u00e9en. Les possibilit\u00e9s publicitaires s&rsquo;\u00e9tendent ainsi \u00e0 huit march\u00e9s europ\u00e9ens. <\/p>\n","protected":false},"author":3,"featured_media":146916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17],"tags":[1992],"people":[],"extra":[],"company":[426,907,953],"topic":[631,488],"region":[243],"class_list":["post-146915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","tag-retail-media","company-ceconomy","company-mediamarkt","company-saturn","topic-digitalisation","topic-marketing","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaMarkt poursuit le d\u00e9ploiement de son r\u00e9seau 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