{"id":146964,"date":"2026-04-29T16:25:36","date_gmt":"2026-04-29T14:25:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=146964"},"modified":"2026-04-29T16:45:02","modified_gmt":"2026-04-29T14:45:02","slug":"la-perception-des-prix-contribue-a-la-croissance-du-chiffre-daffaires-daldi-nord","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-perception-des-prix-contribue-a-la-croissance-du-chiffre-daffaires-daldi-nord\/","title":{"rendered":"La perception des prix contribue \u00e0 la croissance du chiffre d’affaires d’Aldi Nord"},"content":{"rendered":"\n

Gr\u00e2ce \u00e0 un meilleur positionnement tarifaire, le chiffre d’affaires, le nombre de clients et les parts de march\u00e9 sont en hausse chez Aldi Nord<\/strong>, qui s’est r\u00e9v\u00e9l\u00e9 \u00eatre le grand gagnant sur son march\u00e9 domestique allemand l’ann\u00e9e derni\u00e8re et qui a enregistr\u00e9 la plus forte progression de parts de march\u00e9 aux Pays-Bas.<\/p>\n\n\n\n

Tous les march\u00e9s sont rentables<\/h2>\n\n\n\n

Aldi Nord annonce pour 2025 une hausse de son chiffre d’affaires de 7,4 %, \u00e0 31,4 milliards d’euros, sur les huit march\u00e9s europ\u00e9ens o\u00f9 le discounter est pr\u00e9sent : outre l’Allemagne, il s’agit de la Belgique, des Pays-Bas, de la France, du Luxembourg, de la Pologne, du Portugal et de l’Espagne. Sur une base comparable, la hausse s’\u00e9l\u00e8ve \u00e0 5,6 %. Chaque pays affiche un EBITDA op\u00e9rationnel positif, selon l’entreprise. Au cours des premiers mois de 2026 \u00e9galement, le chiffre d’affaires, le nombre de clients, la fr\u00e9quence des visites et les parts de march\u00e9 sont en hausse. Selon Aldi, cela r\u00e9sulte de l’am\u00e9lioration de la perception des prix du discounter au cours des deux derni\u00e8res ann\u00e9es. Chaque jour, plus de 4,5 millions de clients en Europe font leurs courses chez Aldi Nord. <\/p>\n\n\n\n

L’ann\u00e9e derni\u00e8re, Aldi Nord a investi environ 1,5 milliard d’euros dans 200 projets de modernisation et 100 projets de construction. Au total, la cha\u00eene de magasins discount exploite d\u00e9sormais 5 526 magasins, dont 2 197 en Allemagne. Sur ce march\u00e9 domestique, le d\u00e9taillant s’av\u00e8re \u00eatre le grand gagnant de l’ann\u00e9e 2025, avec une croissance du chiffre d’affaires de 5,9 %. L’entreprise ne communique pas de chiffre d’affaires distinct pour l’Allemagne, mais le Lebensmittel Zeitung l’estime \u00e0 14,8 milliards d’euros<\/a>. La part de march\u00e9 y a augment\u00e9 de 0,5 point de pourcentage. C’est l\u00e9g\u00e8rement moins qu’aux Pays-Bas, o\u00f9 Aldi a r\u00e9ussi \u00e0 accro\u00eetre sa part de march\u00e9 de 0,6 point de pourcentage.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gr\u00e2ce \u00e0 un meilleur positionnement tarifaire, le chiffre d’affaires, le nombre de clients et les parts de march\u00e9 sont en hausse chez Aldi Nord, qui s’est r\u00e9v\u00e9l\u00e9 \u00eatre le grand gagnant sur son march\u00e9 domestique allemand l’ann\u00e9e derni\u00e8re et a enregistr\u00e9 la plus forte progression de parts de march\u00e9 aux Pays-Bas. <\/p>\n","protected":false},"author":3,"featured_media":146965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[203],"topic":[266],"region":[243],"class_list":{"0":"post-146964","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-aldi","11":"topic-resultats-financiers","12":"region-europe"},"acf":[],"yoast_head":"\nLa perception des prix contribue \u00e0 la croissance du chiffre d'affaires d'Aldi Nord - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 un meilleur positionnement tarifaire, le chiffre d'affaires, le nombre de clients et les parts de march\u00e9 sont en hausse chez Aldi Nord.\" \/>\n<meta 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