{"id":147007,"date":"2026-04-30T10:19:58","date_gmt":"2026-04-30T08:19:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147007"},"modified":"2026-04-30T10:19:59","modified_gmt":"2026-04-30T08:19:59","slug":"unilever-demarre-lannee-en-force-malgre-un-ralentissement-en-europe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/unilever-demarre-lannee-en-force-malgre-un-ralentissement-en-europe\/","title":{"rendered":"Unilever d\u00e9marre l’ann\u00e9e en force, malgr\u00e9 un ralentissement en Europe"},"content":{"rendered":"\n

Unilever<\/strong> a enregistr\u00e9 de solides r\u00e9sultats au premier trimestre, avec une croissance sous-jacente du chiffre d’affaires de 3,8 %. La nouvelle orientation vers les produits non alimentaires porte ses fruits, puisque la croissance a \u00e9t\u00e9 principalement tir\u00e9e par les produits d’entretien et les marques de beaut\u00e9.<\/p>\n\n\n\n

Un d\u00e9but d’ann\u00e9e positif<\/h2>\n\n\n\n

Unilever a annonc\u00e9 un chiffre d’affaires total de 12,6 milliards d’euros. La croissance sous-jacente du chiffre d’affaires, qui ne tient pas compte des acquisitions, des cessions et des fluctuations de change, s’est \u00e9lev\u00e9e \u00e0 3,8 %, d\u00e9passant les pr\u00e9visions des analystes. Le PDG Fernando Fernandez a parl\u00e9 d’un \u00ab bon d\u00e9but d’ann\u00e9e \u00bb, marqu\u00e9 par une nouvelle augmentation des volumes vendus. La hausse des prix n’a contribu\u00e9 qu’\u00e0 hauteur de 0,9 % \u00e0 la croissance au cours du dernier trimestre.<\/p>\n\n\n\n

Malgr\u00e9 cela, le march\u00e9 europ\u00e9en reste un maillon faible, avec un chiffre d’affaires en baisse de pr\u00e8s de 1 %. Les ventes ont surtout progress\u00e9 en Asie, sur d’autres march\u00e9s \u00e9mergents et aux \u00c9tats-Unis. Pour l’ensemble de l’ann\u00e9e 2026, le g\u00e9ant des produits de grande consommation maintient ses pr\u00e9visions de croissance du chiffre d’affaires entre 4 % et 6 %.<\/p>\n\n\n\n

Priorit\u00e9 \u00e0 l’efficacit\u00e9<\/h2>\n\n\n\n

Fernandez a soulign\u00e9 qu’Unilever continuait \u00e0 \u0153uvrer pour une entreprise \u00ab plus simple et plus performante \u00bb, dot\u00e9e d’un potentiel de croissance structurellement plus \u00e9lev\u00e9. Le groupe a annonc\u00e9 le mois dernier la vente d’une grande partie de sa division alimentaire, connue pour des marques telles que Knorr et Calv\u00e9, \u00e0 son homologue am\u00e9ricain McCormick. Selon Fernandez, la vente devrait \u00eatre finalis\u00e9e d’ici mi-2027 pour un montant d’environ 39 milliards d’euros.<\/p>\n\n\n\n

Ces derni\u00e8res ann\u00e9es, Unilever s’est d\u00e9j\u00e0 s\u00e9par\u00e9 de plusieurs marques de sa division alimentaire, notamment ses activit\u00e9s dans la margarine et le th\u00e9, ainsi que des marques telles que Conimex et De Vegetarische Slager. Cette r\u00e9organisation strat\u00e9gique doit aider l’entreprise \u00e0 se concentrer sur les segments en forte croissance des soins personnels et de la beaut\u00e9.<\/p>\n\n\n\n

Par ailleurs, KKR<\/strong>, qui a rachet\u00e9 l’ancienne division margarine d’Unilever en 2018, envisage d\u00e9j\u00e0 de se s\u00e9parer de son ancienne filiale. Magnum<\/strong>, qui ne s’est s\u00e9par\u00e9e d’Unilever qu’\u00e0 la fin de l’ann\u00e9e derni\u00e8re, parle quant \u00e0 elle d’un \u00ab d\u00e9marrage encourageant \u00bb au premier trimestre : bien que le chiffre d’affaires total ait baiss\u00e9 en raison des effets de change, les ventes de glaces ont quant \u00e0 elles augment\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Au premier trimestre, Unilever a enregistr\u00e9 de solides r\u00e9sultats, avec une croissance sous-jacente de son chiffre d’affaires de 3,8 %. La nouvelle orientation vers les produits non alimentaires porte ses fruits, puisque la croissance a \u00e9t\u00e9 principalement tir\u00e9e par les produits d’entretien et les marques de beaut\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":147008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,18,24,19],"tags":[],"people":[],"extra":[43],"company":[260],"topic":[266],"region":[],"class_list":{"0":"post-147007","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-beaute-soins","8":"category-food","10":"category-schoonheid-verzorging","11":"extra-plus","12":"company-unilever","13":"topic-resultats-financiers"},"acf":[],"yoast_head":"\nUnilever d\u00e9marre l'ann\u00e9e en force, malgr\u00e9 un ralentissement en 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