{"id":147016,"date":"2026-04-30T10:54:13","date_gmt":"2026-04-30T08:54:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147016"},"modified":"2026-04-30T10:54:23","modified_gmt":"2026-04-30T08:54:23","slug":"le-groupe-becel-mettrait-il-flora-en-vente-pour-10-milliards","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-groupe-becel-mettrait-il-flora-en-vente-pour-10-milliards\/","title":{"rendered":"Le propri\u00e9taire de Bece, Flora, en vente pour 10 milliards ?"},"content":{"rendered":"\n<p>Le g\u00e9ant du capital-investissement <strong>KKR <\/strong>envisage<strong> <\/strong>de c\u00e9der <strong>Flora Food Group<\/strong>, l&rsquo;ancienne division margarine d&rsquo;<strong>Unilever<\/strong>. Le groupe, qui d\u00e9tient des marques telles que Becel, Blue Band et Bertolli, pourrait valoir jusqu&rsquo;\u00e0 10 milliards de dollars.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Revirement dans le comportement<\/h2>\n\n\n\n<p>En 2018, KKR a rachet\u00e9 Flora (alors encore connue sous le nom d&rsquo;Upfield) \u00e0 Unilever pour 6,8 milliards d&rsquo;euros, dans le cadre d&rsquo;une restructuration strat\u00e9gique suite \u00e0 la menace d&rsquo;une offre publique d&rsquo;achat hostile de Kraft Heinz. En 2024, la soci\u00e9t\u00e9 a \u00e9t\u00e9 rebaptis\u00e9e Flora Food Group, avec l&rsquo;ambition de devenir \u00ab le plus grand producteur d&rsquo;aliments d&rsquo;origine v\u00e9g\u00e9tale au monde \u00bb.<\/p>\n\n\n\n<p>La strat\u00e9gie v\u00e9g\u00e9tale de Flora a toutefois \u00e9chou\u00e9 en raison d&rsquo;un revirement dans le comportement des consommateurs. Alors que les consommateurs optaient autrefois massivement pour des alternatives v\u00e9g\u00e9tales, ils reviennent aujourd&rsquo;hui aux produits laitiers traditionnels et aux options plus riches en prot\u00e9ines. Les ventes de beurre v\u00e9g\u00e9tal et de produits \u00e0 tartiner ont baiss\u00e9 respectivement de 4 % et 10 % en 2025, selon les donn\u00e9es du Good Food Institute.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vers d&rsquo;autres investisseurs<\/h2>\n\n\n\n<p>Selon le Financial Times, KKR travaille actuellement <a href=\"https:\/\/www.ft.com\/content\/c4178a99-79db-4b8c-9da7-cbc63ccd75e6\">avec des banquiers d&rsquo;affaires sur une \u00e9ventuelle vente<\/a> du g\u00e9ant alimentaire n\u00e9erlandais. Cette vente permettrait \u00e0 KKR de lib\u00e9rer des capitaux pour d&rsquo;autres investissements. D&rsquo;autres soci\u00e9t\u00e9s de capital-investissement, dont Apollo et CVC, sont cit\u00e9es comme des acqu\u00e9reurs potentiels.<\/p>\n\n\n\n<p>Si la vente se concr\u00e9tise, il s&rsquo;agirait de la plus importante op\u00e9ration de capital-investissement dans le secteur alimentaire europ\u00e9en depuis des ann\u00e9es. Flora, avec un chiffre d&rsquo;affaires annuel de 3 milliards d&rsquo;euros en 2025 et une croissance annuelle de 1 % depuis 2019, reste l&rsquo;un des principaux acteurs du secteur. L&rsquo;entreprise est toutefois confront\u00e9e \u00e0 un endettement \u00e9lev\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant du capital-investissement KKR envisage de c\u00e9der Flora Food Group, l&rsquo;ancienne division \u00ab margarine \u00bb d&rsquo;Unilever. Le groupe n\u00e9erlandais, qui d\u00e9tient des marques telles que Becel, Blue Band et Bertolli, pourrait valoir jusqu&rsquo;\u00e0 10 milliards de dollars.<\/p>\n","protected":false},"author":5,"featured_media":147017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[2026],"topic":[282],"region":[],"class_list":{"0":"post-147016","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-flora-food-group","11":"topic-acquisition"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le propri\u00e9taire de Bece, Flora, en vente pour 10 milliards ? - 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