{"id":147029,"date":"2026-04-30T11:45:49","date_gmt":"2026-04-30T09:45:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147029"},"modified":"2026-04-30T11:45:50","modified_gmt":"2026-04-30T09:45:50","slug":"pourquoi-magnum-vend-plus-de-glaces-mais-gagne-moins-dargent","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pourquoi-magnum-vend-plus-de-glaces-mais-gagne-moins-dargent\/","title":{"rendered":"Pourquoi Magnum vend plus de glaces mais gagne moins de revenue"},"content":{"rendered":"\n<p><strong>The Magnum Ice Cream Company<\/strong>, le g\u00e9ant des glaces \u00e0 l&rsquo;origine de marques telles que Magnum, Ben &amp; Jerry\u2019s et Cornetto, a connu un \u00ab d\u00e9but d&rsquo;ann\u00e9e 2026 encourageant \u00bb. Les chiffres montrent une forte croissance organique, mais, fait notable, une l\u00e9g\u00e8re baisse du chiffre d&rsquo;affaires d\u00e9clar\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pas (encore) d\u2019effet Ozempic<\/h2>\n\n\n\n<p>Magnum, qui s\u2019est s\u00e9par\u00e9e l\u2019ann\u00e9e derni\u00e8re d\u2019<strong>Unilever<\/strong> et qui est depuis cot\u00e9e \u00e0 la bourse d\u2019Amsterdam, a annonc\u00e9 pour le premier trimestre de cette ann\u00e9e un chiffre d\u2019affaires d\u00e9clar\u00e9 de 1,77 milliard d\u2019euros. C\u2019est 1,2 % de moins que l\u2019ann\u00e9e derni\u00e8re.<\/p>\n\n\n\n<p>Le chiffre d&rsquo;affaires organique a toutefois progress\u00e9 de 4,5 %, d\u00e9passant largement les attentes. Cette croissance a \u00e9t\u00e9 tir\u00e9e par une am\u00e9lioration des volumes de 2,9 %, tandis que les prix ont augment\u00e9 de 1,6 %. Les trois r\u00e9gions \u2013 l\u2019Europe, les \u00c9tats-Unis et l\u2019Asie \u2013 ont par ailleurs toutes apport\u00e9 une contribution positive. En Europe, la croissance a notamment \u00e9t\u00e9 stimul\u00e9e par le lancement de nouvelles saveurs telles que Magnum Pistachio et Peach.<\/p>\n\n\n\n<p>O\u00f9 le b\u00e2t blesse-t-il alors ? Principalement au niveau de l\u2019euro fort : il y a eu un effet de change n\u00e9gatif de 5,5 %, qui a pes\u00e9 sur le chiffre d\u2019affaires \u00e0 hauteur d\u2019environ 96 millions d\u2019euros. Le PDG Peter ter Kulve qualifie donc le d\u00e9but de l\u2019ann\u00e9e d\u2019\u00ab encourageant \u00bb et souligne que la cat\u00e9gorie des glaces continue de cro\u00eetre \u00e0 l\u2019\u00e9chelle mondiale. <\/p>\n\n\n\n<p>Auparavant, des inqui\u00e9tudes avaient \u00e9t\u00e9 exprim\u00e9es quant \u00e0 l\u2019impact des m\u00e9dicaments amaigrissants tels que l\u2019Ozempic sur la consommation de glaces et au co\u00fbt de la scission d\u2019Unilever, mais celles-ci se sont av\u00e9r\u00e9es infond\u00e9es. Magnum voit au contraire des opportunit\u00e9s dans les variantes plus saines et les glaces moins caloriques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le second semestre s&rsquo;annonce meilleur<\/h2>\n\n\n\n<p>Pour le second semestre, Magnum pr\u00e9voit une croissance plus forte, en partie gr\u00e2ce \u00e0 la baisse des prix du cacao. L\u2019entreprise continue \u00e9galement d\u2019investir dans les march\u00e9s \u00e9mergents, comme avec l\u2019acquisition d\u2019une participation majoritaire dans <strong>Kwality Wall\u2019s<\/strong> en Inde, afin de r\u00e9duire sa d\u00e9pendance \u00e0 la demande saisonni\u00e8re en Europe et aux \u00c9tats-Unis.<\/p>\n\n\n\n<p>Ter Kulve souligne que l&rsquo;entreprise est consciente de l&rsquo;incertitude accrue due \u00e0 la guerre au Moyen-Orient, mais affirme que l&rsquo;impact direct est limit\u00e9. Magnum pr\u00e9voit que la hausse des co\u00fbts de l&rsquo;\u00e9nergie et des mati\u00e8res premi\u00e8res au second semestre pourra \u00eatre compens\u00e9e par un programme de r\u00e9duction des co\u00fbts en cours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Magnum Ice Cream Company, le g\u00e9ant des glaces \u00e0 l&rsquo;origine de marques telles que Magnum, Ben &amp; Jerry\u2019s et Cornetto, a connu un \u00ab d\u00e9but d&rsquo;ann\u00e9e 2026 encourageant \u00bb. Les chiffres montrent une forte croissance organique, mais, fait notable, une l\u00e9g\u00e8re baisse du chiffre d&rsquo;affaires d\u00e9clar\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":147030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[1813],"topic":[266],"region":[],"class_list":{"0":"post-147029","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-magnum-ice-cream-company","11":"topic-resultats-financiers"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi Magnum vend plus de glaces mais gagne moins de revenue - 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