{"id":147054,"date":"2026-04-30T14:56:24","date_gmt":"2026-04-30T12:56:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147054"},"modified":"2026-04-30T14:56:25","modified_gmt":"2026-04-30T12:56:25","slug":"ebay-se-developpe-grace-a-la-mode-et-aux-jeunes-consommateurs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/ebay-se-developpe-grace-a-la-mode-et-aux-jeunes-consommateurs\/","title":{"rendered":"eBay se d\u00e9veloppe gr\u00e2ce \u00e0 la mode et aux jeunes consommateurs"},"content":{"rendered":"\n

eBay <\/strong>(qui d\u00e9tient \u00e9galement 2ememain<\/strong>) a d\u00e9marr\u00e9 l’ann\u00e9e 2026 en force, avec une forte croissance des volumes. Le PDG Jamie Iannone parle d’une nette acc\u00e9l\u00e9ration, gr\u00e2ce \u00e0 une concentration sur la mode et la vente d’articles d’occasion entre particuliers.<\/p>\n\n\n\n

Pouss\u00e9e vers les biens de consommation d’occasion<\/h2>\n\n\n\n

Le volume brut des transactions (GMV) a augment\u00e9 de 18 % au premier trimestre pour atteindre 22,2 milliards de dollars am\u00e9ricains (20,6 milliards d’euros), tandis que le chiffre d’affaires a progress\u00e9 de 19 % pour s’\u00e9tablir \u00e0 3,1 milliards de dollars am\u00e9ricains (2,9 milliards d’euros). La plateforme a ainsi d\u00e9pass\u00e9 les attentes des analystes. Selon le PDG Iannone, ce sont surtout les cat\u00e9gories phares, le commerce de particulier \u00e0 particulier (C2C) et le \u00ab recommerce \u00bb (vente d’occasion), qui alimentent cette dynamique.<\/p>\n\n\n\n

Le b\u00e9n\u00e9fice net est en revanche rest\u00e9 stable \u00e0 512 millions de dollars (476 millions d’euros), m\u00eame si le b\u00e9n\u00e9fice ajust\u00e9 a progress\u00e9 plus fortement, atteignant 760 millions de dollars (707 millions d’euros). Cela t\u00e9moigne d’un solide effet de levier op\u00e9rationnel, souligne la directrice financi\u00e8re Peggy Alford.<\/p>\n\n\n\n

La mode et le \u00ab live commerce \u00bb comme piliers de la croissance<\/h2>\n\n\n\n

Cette croissance intervient alors qu’eBay mise strat\u00e9giquement sur l’expansion de la mode d’occasion. L’entreprise rach\u00e8te Depop <\/strong>\u00e0 Etsy<\/strong> pour environ 1,12 milliard d’euros. La transaction devrait \u00eatre finalis\u00e9e d’ici la fin du troisi\u00e8me trimestre 2026. Avec Depop, eBay s’adjoint une plateforme fortement ancr\u00e9e aupr\u00e8s des jeunes consommateurs.<\/p>\n\n\n\n

L’entreprise a \u00e9tendu la fonctionnalit\u00e9 de livestream eBay Live \u00e0 la France, \u00e0 l’Italie et au Canada, et organise, en collaboration avec Vogue, des \u00e9v\u00e9nements vintage physiques et num\u00e9riques dans des villes telles que New York, Londres et Berlin. Gr\u00e2ce \u00e0 ces pop-ups et ench\u00e8res, la plateforme combine contenu, communaut\u00e9 et transactions, comme par exemple lors du r\u00e9cent \u00ab NYC Edit \u00bb, o\u00f9 les consommateurs peuvent acheter directement \u00e0 partir des garde-robes de cr\u00e9ateurs de tendances.<\/p>\n\n\n\n

eBay mise ainsi davantage sur les ventes pilot\u00e9es par les influenceurs, ce qui s’inscrit dans la tendance du \u00ab social commerce \u00bb et de l’int\u00e9gration avec des plateformes telles qu’Instagram et Facebook. Gr\u00e2ce \u00e0 un programme d’affiliation avec Meta, l’offre d’eBay appara\u00eet directement sur ces r\u00e9seaux sociaux.<\/p>\n","protected":false},"excerpt":{"rendered":"

eBay a d\u00e9marr\u00e9 l’ann\u00e9e 2026 en force, avec une forte croissance des volumes. Le PDG Jamie Iannone parle d’une nette acc\u00e9l\u00e9ration, gr\u00e2ce \u00e0 un (nouveau) recentrage sur la mode et la vente d’occasion entre particuliers.<\/p>\n","protected":false},"author":5,"featured_media":147055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[94],"people":[],"extra":[43],"company":[1840,1043],"topic":[266],"region":[446],"class_list":["post-147054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-tweedehands","extra-plus","company-depop","company-ebay","topic-resultats-financiers","region-etats-unis-2"],"acf":[],"yoast_head":"\neBay se d\u00e9veloppe gr\u00e2ce \u00e0 la mode et aux jeunes consommateurs - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"eBay (qui 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