{"id":147100,"date":"2026-05-04T09:57:57","date_gmt":"2026-05-04T07:57:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147100"},"modified":"2026-05-04T09:57:57","modified_gmt":"2026-05-04T07:57:57","slug":"gamestop-veut-faire-debay-un-concurrent-damazon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/gamestop-veut-faire-debay-un-concurrent-damazon\/","title":{"rendered":"GameStop veut faire d&rsquo;eBay un concurrent d&rsquo;Amazon"},"content":{"rendered":"\n<p>Le d\u00e9taillant am\u00e9ricain de jeux vid\u00e9o <strong>GameStop<\/strong> surprend en lan\u00e7ant une offre publique d&rsquo;achat non sollicit\u00e9e sur <strong>eBay<\/strong>, le site d&rsquo;ench\u00e8res quatre fois plus grand que lui. Ryan Cohen, PDG de GameStop, y voit un potentiel d&rsquo;importantes \u00e9conomies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9duire les co\u00fbts<\/h2>\n\n\n\n<p>GameStop propose 55,5 milliards de dollars (47,4 milliards d&rsquo;euros) pour racheter la soci\u00e9t\u00e9 de commerce \u00e9lectronique eBay. Le PDG Cohen souhaite soumettre cette offre directement aux actionnaires si le conseil d&rsquo;administration d&rsquo;eBay la rejette. \u00ab J&rsquo;ai l&rsquo;intention de faire d&rsquo;eBay une entreprise valant des centaines de milliards de dollars \u00bb, d\u00e9clare-t-il au journal am\u00e9ricain The Wall Street Journal. Selon lui, eBay doit devenir un v\u00e9ritable concurrent d&rsquo;Amazon. GameStop d\u00e9tient d\u00e9j\u00e0 une participation d&rsquo;environ 5 % dans eBay et affirme disposer des moyens n\u00e9cessaires pour financer le rachat, m\u00eame si eBay est beaucoup plus grand.<\/p>\n\n\n\n<p>Selon la cha\u00eene de jeux vid\u00e9o, le site d&rsquo;ench\u00e8res affiche des performances m\u00e9diocres : \u00ab Au cours de l&rsquo;exercice 2025, eBay a d\u00e9pens\u00e9 2,4 milliards de dollars en ventes et en marketing, alors qu&rsquo;il n&rsquo;a gagn\u00e9 qu&rsquo;un million d&rsquo;acheteurs actifs nets (passant de 134 millions \u00e0 135 millions \u2013 soit une augmentation nette de moins de 0,75 %). GameStop r\u00e9alisera 2 milliards de dollars d\u2019\u00e9conomies de co\u00fbts sur une base annuelle dans les douze mois suivant la finalisation de l\u2019acquisition \u00bb, indique le communiqu\u00e9 de presse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Controvers\u00e9<\/h2>\n\n\n\n<p>Cohen souhaite \u00e9conomiser 1,2 milliard de dollars sur les ventes et le marketing : \u00ab Augmenter les d\u00e9penses ne conduit pas \u00e0 une augmentation du nombre d\u2019utilisateurs sur un march\u00e9 o\u00f9 la notori\u00e9t\u00e9 de la marque est quasi universelle. \u00bb 300 millions de dollars pourraient \u00eatre \u00e9conomis\u00e9s sur le d\u00e9veloppement de produits et 500 millions de dollars sur les frais g\u00e9n\u00e9raux et administratifs. Les quelque 1 600 magasins GameStop aux \u00c9tats-Unis pourraient offrir \u00e0 eBay un r\u00e9seau national pour le traitement des transactions et le commerce en direct.<\/p>\n\n\n\n<p>Les analystes doutent toutefois qu\u2019une acquisition soit une bonne affaire pour eBay : l\u2019entreprise de commerce \u00e9lectronique se retrouverait en effet avec une lourde dette apr\u00e8s la transaction. GameStop est en outre une entreprise controvers\u00e9e : la cha\u00eene a connu de grandes difficult\u00e9s pendant la pand\u00e9mie de Covid et est ensuite devenue, en tant qu\u2019\u00ab action meme \u00bb, le jouet de la sp\u00e9culation, les petits investisseurs faisant grimper le cours de l\u2019action en r\u00e9action aux grands investisseurs qui misaient justement sur une baisse du cours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le d\u00e9taillant am\u00e9ricain de jeux vid\u00e9o GameStop surprend tout le monde en lan\u00e7ant une offre publique d&rsquo;achat non sollicit\u00e9e sur eBay, un site d&rsquo;ench\u00e8res quatre fois plus important que lui. Ryan Cohen, PDG de GameStop, y voit un potentiel de r\u00e9ductions de co\u00fbts consid\u00e9rables. <\/p>\n","protected":false},"author":3,"featured_media":147101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[],"company":[1043,2028],"topic":[282],"region":[],"class_list":["post-147100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","company-ebay","company-gamestop","topic-acquisition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GameStop veut faire d&#039;eBay un concurrent d&#039;Amazon - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le d\u00e9taillant 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