{"id":14725,"date":"2016-09-06T08:21:55","date_gmt":"2016-09-06T08:21:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/road-china-tmall-emmene-la-belgique-en-chine-2\/"},"modified":"2016-09-06T08:21:55","modified_gmt":"2016-09-06T08:21:55","slug":"road-china-tmall-emmene-la-belgique-en-chine-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/road-china-tmall-emmene-la-belgique-en-chine-2\/","title":{"rendered":"\u2018The road to China\u2018: Tmall emm\u00e8ne la Belgique en Chine"},"content":{"rendered":"

Tmall Global<\/strong>, la place de march\u00e9 online internationale du chinois Alibaba<\/strong>, d\u00e9barque en Belgique. Des workshops exclusifs auront lieu les 21 et 22 septembre 2016. Les entreprises belges y d\u00e9couvriront comment atteindre ais\u00e9ment des millions de consommateurs chinois.<\/p>\n

<\/p>\n

Alibaba : la r\u00e9volution chinoise dans le retail<\/h2>\n

Jack Ma, fondateur et pr\u00e9sident d\u2019Alibaba, est un entrepreneur de g\u00e9nie au m\u00eame titre qu\u2019un Jeff Bezos, Steve Jobs ou encore Elon Musk. Car il faut le faire :\u00a0 Alibaba a permis aux entreprises d\u2019\u00e9tablir un contact online avec des clients et d\u2019autres entreprises, avant m\u00eame qu\u2019il y ait internet dans le village natal de Ma.<\/p>\n

\nAujourd\u2019hui Alibaba est l\u2019un des plus grands e-commer\u00e7ants au monde, avec un chiffre d\u2019affaires de 4,3 milliards d\u2019euros rien qu\u2019au deuxi\u00e8me trimestre de 2016, soit une croissance de 60% par rapport \u00e0 la m\u00eame p\u00e9riode un an plus t\u00f4t. L\u2019impact d\u2019Alibaba sur le retail chinois est bien plus important que celui d\u2019Amazon aux Etats-Unis, estime le biographe Duncan Clark. Les plates-formes Tmall et Taobao ont permis au retail de se d\u00e9velopper au niveau national et international dans ce pays, tr\u00e8s \u00e9tendu g\u00e9ographiquement et longtemps tr\u00e8s limit\u00e9 question commerce, qu\u2019est la Chine.<\/p>\n

\nLes Chinois demandent massivement des\u00a0produits\u00a0 \u00e9trangers<\/h2>\n

Si un g\u00e9ant comme Alibaba d\u00e9cide d\u2019aider des entreprises belges \u00e0 atteindre des millions de consommateurs chinois, soyez certains que cette d\u00e9marche a \u00e9t\u00e9 m\u00fbrement r\u00e9fl\u00e9chie. Tmall.com offre une plate-forme de vente pour les marques et retailers \u00e9trangers de premier plan, afin qu\u2019ils puissent proposer leurs produits en Chine. \u00ab Via cette plate-forme les entreprises anversoises pourront r\u00e9pondre \u00e0 la\u00a0 demande massive de produits \u00e9trangers \u00e9manant du consommateur chinois, sans avoir \u00e0 s\u2019implanter physiquement en Chine \u00bb, explique Koen Kennis, \u00e9chevin des classes moyennes et du tourisme de la ville d\u2019Anvers.<\/p>\n

\u00a0<\/p>\n

Pour les Chinois, l\u2019Europe et tout ce qui vient de l\u2019Occident est synonyme de qualit\u00e9 et d\u2019authenticit\u00e9, explique Mich\u00e8le Surinx, sp\u00e9cialiste de l\u2019Asie chez Flanders Investment & Trade. Les classes moyennes et ais\u00e9es, en particulier, pr\u00e9f\u00e8rent payer un peu plus cher pour un produit fabriqu\u00e9 en Occident plut\u00f4t qu\u2019un produit chinois ayant une mauvaise image. \u00ab Les Chinois se m\u00e9fient de ce qui se fabrique chez eux, car pendant des ann\u00e9es ils n\u2019ont connu que la production de masse de qualit\u00e9 m\u00e9diocre. Le r\u00e9cent scandale concernant le lait en poudre en est un excellent exemple : les consommateurs chinois qui ont les moyens, pr\u00e9f\u00e8rent acheter des produits occidentaux. \u00bb<\/p>\n

\nLes Chinois\u00a0fervents adeptes du e-commerce<\/h2>\n

Qu\u2019est-ce qui caract\u00e9rise le consommateur chinois ? \u00ab Les Chinois aiment faire du shopping et ne sont pas du style \u00e0 \u00e9pargner. Il y a 10 \u00e0 15 ans, avant que n\u2019apparaisse cette vaste classe moyenne, ils achetaient des chaussures Nike contrefaites, de faux sacs \u00e0 main Vuitton, \u2026, mais \u00e0 pr\u00e9sent ils veulent massivement du \u2018vrai\u2019 \u00bb, constate Surinx.<\/p>\n

\nPar ailleurs ils adorent le commerce \u00e9lectronique : ainsi m\u00eame les consommateurs hors des grandes villes ont acc\u00e8s aux marques \u00e9trang\u00e8res. Pour les entreprises belges d\u00e9j\u00e0 actives sur le march\u00e9 chinois cela repr\u00e9sente donc une opportunit\u00e9 int\u00e9ressante : alors que la port\u00e9e des magasins se limite souvent \u00e0 un nombre restreint de grandes villes, Tmall Globla offre \u00e0 ces entreprises un canal de vente suppl\u00e9mentaire, permettant ainsi une \u00e9norme expansion g\u00e9ographique.<\/p>\n

\nL\u2019Europe, symbole de qualit\u00e9 et d\u2019authenticit\u00e9<\/h2>\n

Peut-\u00eatre les Chinois ne connaissent-ils pas la Belgique, mais ils connaissent certainement le port et les diamants d\u2019Anvers, le chocolat et la bi\u00e8re belges, qui pour eux repr\u00e9sentent une marque en soi. De plus la ville d\u2019Anvers de tout temps a entretenu des relations commerciales importantes avec la Chine, souligne l\u2019\u00e9chevin Kennis. Parmi les marques et retailers anversois qui se sont implant\u00e9s en Chine avec succ\u00e8s, citons notamment Essentiel Antwerp et le chocolatier Goossens.<\/p>\n

\nSelon Surinx, tout produit qui se distingue peut tenter sa chance : tant que le lien avec l\u2019Occident, synonyme de qualit\u00e9, peut \u00eatre \u00e9tabli.<\/p>\n

\nMercredi 21 septembre le workshop d\u2019Alibaba aura lieu \u00e0 Anvers<\/strong>. Cliquez ici pour vous inscrire et pour plus d\u2019informations<\/a>. Jeudi 22 septembre le workshop d\u2019Alibaba se rendra \u00e0 Bruxelle<\/strong>s. Cliquez ici pour vous inscrire et pour plus d\u2019informations<\/a>. Attention : les places sont limit\u00e9es !<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Tmall Global, la place de march\u00e9 online internationale du chinois Alibaba, d\u00e9barque en Belgique. Des workshops exclusifs auront lieu les 21 et 22 septembre 2016. Les entreprises belges y d\u00e9couvriront comment atteindre ais\u00e9ment des millions de consommateurs chinois. Alibaba : la r\u00e9volution chinoise dans le retail Jack Ma, fondateur et pr\u00e9sident d\u2019Alibaba, est un entrepreneur […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\n\u2018The road to China\u2018: Tmall emm\u00e8ne la Belgique en Chine - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Tmall Global, la place de march\u00e9 online internationale du chinois Alibaba, d\u00e9barque en Belgique. Des workshops exclusifs auront lieu les 21 et 22 septembre 2016.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/road-china-tmall-emmene-la-belgique-en-chine-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018The road to China\u2018: Tmall emm\u00e8ne la Belgique en Chine - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Tmall Global, la place de march\u00e9 online internationale du chinois Alibaba, d\u00e9barque en Belgique. Des workshops exclusifs auront lieu les 21 et 22 septembre 2016.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/road-china-tmall-emmene-la-belgique-en-chine-2\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-06T08:21:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"281\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/road-china-tmall-emmene-la-belgique-en-chine-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/road-china-tmall-emmene-la-belgique-en-chine-2\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"\u2018The road to China\u2018: Tmall emm\u00e8ne la Belgique en Chine\",\"datePublished\":\"2016-09-06T08:21:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/road-china-tmall-emmene-la-belgique-en-chine-2\\\/\"},\"wordCount\":749,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/road-china-tmall-emmene-la-belgique-en-chine-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"articleSection\":[\"m-Tail\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2016\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/road-china-tmall-emmene-la-belgique-en-chine-2\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/road-china-tmall-emmene-la-belgique-en-chine-2\\\/\",\"name\":\"\u2018The road to China\u2018: Tmall emm\u00e8ne la Belgique en Chine - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/road-china-tmall-emmene-la-belgique-en-chine-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/road-china-tmall-emmene-la-belgique-en-chine-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"datePublished\":\"2016-09-06T08:21:55+00:00\",\"description\":\"Tmall Global, la place de march\u00e9 online internationale du chinois Alibaba, d\u00e9barque en Belgique. Des workshops exclusifs auront lieu les 21 et 22 septembre 2016.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/road-china-tmall-emmene-la-belgique-en-chine-2\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/road-china-tmall-emmene-la-belgique-en-chine-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/road-china-tmall-emmene-la-belgique-en-chine-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"width\":281,\"height\":147},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/m-tail\\\/road-china-tmall-emmene-la-belgique-en-chine-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u2018The road to China\u2018: Tmall emm\u00e8ne la Belgique en Chine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\\\/\\\/preprod.retaildetail.be\"],\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/devgrandiz-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2018The road to China\u2018: Tmall emm\u00e8ne la Belgique en Chine - RetailDetail BE","description":"Tmall Global, la place de march\u00e9 online internationale du chinois Alibaba, d\u00e9barque en Belgique. Des workshops exclusifs auront lieu les 21 et 22 septembre 2016.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/road-china-tmall-emmene-la-belgique-en-chine-2\/","og_locale":"fr_FR","og_type":"article","og_title":"\u2018The road to China\u2018: Tmall emm\u00e8ne la Belgique en Chine - RetailDetail BE","og_description":"Tmall Global, la place de march\u00e9 online internationale du chinois Alibaba, d\u00e9barque en Belgique. Des workshops exclusifs auront lieu les 21 et 22 septembre 2016.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/road-china-tmall-emmene-la-belgique-en-chine-2\/","og_site_name":"RetailDetail BE","article_published_time":"2016-09-06T08:21:55+00:00","og_image":[{"width":281,"height":147,"url":"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1","type":"image\/png"}],"author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"dev@grandiz.com","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/road-china-tmall-emmene-la-belgique-en-chine-2\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/road-china-tmall-emmene-la-belgique-en-chine-2\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"\u2018The road to China\u2018: Tmall emm\u00e8ne la Belgique en Chine","datePublished":"2016-09-06T08:21:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/road-china-tmall-emmene-la-belgique-en-chine-2\/"},"wordCount":749,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/road-china-tmall-emmene-la-belgique-en-chine-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","articleSection":["m-Tail"],"inLanguage":"fr-FR","copyrightYear":"2016","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/road-china-tmall-emmene-la-belgique-en-chine-2\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/road-china-tmall-emmene-la-belgique-en-chine-2\/","name":"\u2018The road to China\u2018: Tmall emm\u00e8ne la Belgique en Chine - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/road-china-tmall-emmene-la-belgique-en-chine-2\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/road-china-tmall-emmene-la-belgique-en-chine-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","datePublished":"2016-09-06T08:21:55+00:00","description":"Tmall Global, la place de march\u00e9 online internationale du chinois Alibaba, d\u00e9barque en Belgique. Des workshops exclusifs auront lieu les 21 et 22 septembre 2016.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/road-china-tmall-emmene-la-belgique-en-chine-2\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/road-china-tmall-emmene-la-belgique-en-chine-2\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/road-china-tmall-emmene-la-belgique-en-chine-2\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","width":281,"height":147},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/road-china-tmall-emmene-la-belgique-en-chine-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"\u2018The road to China\u2018: Tmall emm\u00e8ne la Belgique en Chine"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/fr\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/14725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=14725"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/14725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/84"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=14725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=14725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=14725"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=14725"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=14725"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=14725"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=14725"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=14725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}