{"id":147303,"date":"2026-05-06T09:26:14","date_gmt":"2026-05-06T07:26:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147303"},"modified":"2026-05-06T09:26:49","modified_gmt":"2026-05-06T07:26:49","slug":"zalando-tire-parti-de-lia-et-de-lintegration-dabout-you","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-tire-parti-de-lia-et-de-lintegration-dabout-you\/","title":{"rendered":"Zalando tire parti de l&rsquo;IA et de l&rsquo;int\u00e9gration d&rsquo;About You"},"content":{"rendered":"\n<p>Au premier trimestre, <strong>Zalando <\/strong>a enregistr\u00e9 une forte hausse tant de son chiffre d&rsquo;affaires que de ses b\u00e9n\u00e9fices, gr\u00e2ce \u00e0 l&rsquo;int\u00e9gration de son ancien concurrent <strong>About You <\/strong>et \u00e0 un recours accru \u00e0 l&rsquo;intelligence artificielle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Des donn\u00e9es et une infrastructure uniques \u00bb<\/h2>\n\n\n\n<p>Le volume brut des transactions (GMV) a augment\u00e9 de 21,7 % sur une base d\u00e9clar\u00e9e, pour atteindre 4,3 milliards d&rsquo;euros. Le chiffre d&rsquo;affaires a m\u00eame progress\u00e9 de 23,8 %, \u00e0 3 milliards d&rsquo;euros. Le r\u00e9sultat op\u00e9rationnel ajust\u00e9 (EBIT) s&rsquo;est \u00e9lev\u00e9 \u00e0 65 millions d&rsquo;euros, soit une hausse de 38,7 % par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n\n\n\n<p>Le PDG Robert Gentz attribue cette croissance \u00e0 la combinaison de l&rsquo;\u00e9chelle, des donn\u00e9es et de l&rsquo;IA. \u00ab Nos donn\u00e9es et notre infrastructure uniques, que nous avons d\u00e9velopp\u00e9es au cours des 17 derni\u00e8res ann\u00e9es, notamment le plus vaste ensemble de donn\u00e9es sp\u00e9cifiques \u00e0 la mode en Europe et le premier r\u00e9seau logistique du continent pour la mode et le lifestyle, nous conf\u00e8rent un avantage consid\u00e9rable, surtout lorsque nous les renfor\u00e7ons avec l&rsquo;IA. \u00bb<\/p>\n\n\n\n<p>About You a \u00e9galement g\u00e9n\u00e9r\u00e9 10 millions d\u2019euros de synergies au cours du trimestre, hors co\u00fbts d\u2019int\u00e9gration. Zalando pr\u00e9voit de r\u00e9aliser un total de 40 millions d\u2019euros de synergies sur l\u2019ensemble de l\u2019ann\u00e9e 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;int\u00e9gration de l&rsquo;IA s&rsquo;acc\u00e9l\u00e8re encore<\/h2>\n\n\n\n<p>Zalando acc\u00e9l\u00e8re le d\u00e9ploiement de l\u2019IA dans pratiquement tous les secteurs de l\u2019entreprise. L\u2019assistant IA propose d\u00e9sormais des conseils beaut\u00e9 en plus des recommandations mode. Depuis le d\u00e9but de l\u2019ann\u00e9e, pr\u00e8s de 10 millions de clients ont sollicit\u00e9 les conseils de l\u2019assistant num\u00e9rique. Sur l\u2019ensemble de l\u2019ann\u00e9e 2025, ce chiffre s\u2019\u00e9levait encore \u00e0 6 millions d\u2019utilisateurs.<\/p>\n\n\n\n<p>Dans le domaine de la logistique \u00e9galement, le groupe mise fortement sur l&rsquo;automatisation. En collaboration avec son partenaire en robotique Nomagic, Zalando automatise d\u00e9sormais <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-etend-lutilisation-de-robots-dentrepot-pilotes-par-lia\/\" type=\"link\" id=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-etend-lutilisation-de-robots-dentrepot-pilotes-par-lia\/\">environ 2 millions de pr\u00e9parations de commandes par mois<\/a>. Par ailleurs, Zalando utilise l&rsquo;IA g\u00e9n\u00e9rative pour <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-a-lomnichannel-congress-90-de-notre-contenu-promotionnel-est-cree-a-laide-de-lia\/\" type=\"link\" id=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-a-lomnichannel-congress-90-de-notre-contenu-promotionnel-est-cree-a-laide-de-lia\/\">mettre en ligne plus rapidement les informations sur les produits<\/a>. Cette technologie d\u00e9tecte automatiquement les erreurs d&rsquo;image et compl\u00e8te les donn\u00e9es manquantes, telles que la composition des mat\u00e9riaux. Aujourd&rsquo;hui, 85 % des articles sont en ligne dans les trois jours, soit 10 points de pourcentage de plus qu&rsquo;il y a deux ans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une strat\u00e9gie multi-applications<\/h2>\n\n\n\n<p>Dans le secteur grand public, Zalando tire parti de sa strat\u00e9gie dite \u00ab d\u2019\u00e9quipe d\u2019applications \u00bb. Le groupe combine sa plateforme principale Zalando avec About You et la boutique outlet Lounge by Zalando. About You et Lounge by Zalando, en particulier, ont enregistr\u00e9 des taux de croissance \u00e0 deux chiffres. Les cat\u00e9gories sport, beaut\u00e9 et mode enfantine ont particuli\u00e8rement bien perform\u00e9 au d\u00e9but de la saison printemps-\u00e9t\u00e9.<\/p>\n\n\n\n<p>Zalando constate par ailleurs que ses activit\u00e9s de partenariat progressent plus rapidement que les ventes au d\u00e9tail traditionnelles. Son mod\u00e8le d&rsquo;entreprise \u00e9volue ainsi davantage vers un mod\u00e8le de plateforme. Le nombre de clients actifs a atteint un record de 62,3 millions, soit pr\u00e8s de 10 millions de plus qu&rsquo;un an auparavant. Le panier moyen par client a augment\u00e9 de 2,9 % pour atteindre 305 euros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le B2B conna\u00eet une forte croissance<\/h2>\n\n\n\n<p>La division B2B, dans laquelle Zalando fournit des services technologiques et logistiques aux marques et aux d\u00e9taillants, a \u00e9galement enregistr\u00e9 de solides r\u00e9sultats. Le chiffre d&rsquo;affaires a augment\u00e9 de 23,6 % pour atteindre 297 millions d&rsquo;euros. ZEOS, la plateforme logistique de Zalando, a \u00e9tendu son r\u00e9seau \u00e0 la Norv\u00e8ge et dessert d\u00e9sormais 26 march\u00e9s et 20 canaux de vente.<\/p>\n\n\n\n<p>Malgr\u00e9 les tensions g\u00e9opolitiques et un environnement macro\u00e9conomique morose, Zalando maintient ses pr\u00e9visions pour l&rsquo;ensemble de l&rsquo;ann\u00e9e 2026. L&rsquo;entreprise table sur une croissance du GMV et du chiffre d&rsquo;affaires comprise entre 12 % et 17 %. L&rsquo;EBIT ajust\u00e9 devrait s&rsquo;\u00e9tablir entre 660 et 740 millions d&rsquo;euros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au premier trimestre, Zalando a enregistr\u00e9 une forte hausse tant de son chiffre d&rsquo;affaires que de ses b\u00e9n\u00e9fices, gr\u00e2ce \u00e0 l&rsquo;int\u00e9gration de son ancien concurrent About You et \u00e0 un recours accru \u00e0 l&rsquo;intelligence artificielle.<\/p>\n","protected":false},"author":5,"featured_media":147304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[287],"topic":[266],"region":[470],"class_list":{"0":"post-147303","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-zalando","11":"topic-resultats-financiers","12":"region-allemagne"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando tire parti de l&#039;IA et de l&#039;int\u00e9gration d&#039;About You - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au premier trimestre, Zalando a enregistr\u00e9 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