{"id":147337,"date":"2026-05-06T12:29:28","date_gmt":"2026-05-06T10:29:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147337"},"modified":"2026-05-06T12:29:29","modified_gmt":"2026-05-06T10:29:29","slug":"la-forte-demande-de-guinness-contribue-a-la-croissance-de-diageo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-forte-demande-de-guinness-contribue-a-la-croissance-de-diageo\/","title":{"rendered":"La forte demande de Guinness contribue \u00e0 la croissance de Diageo"},"content":{"rendered":"\n<p>Le groupe de boissons <strong>Diageo<\/strong> affiche des r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions, principalement gr\u00e2ce \u00e0 la forte demande pour la bi\u00e8re Guinness. L&rsquo;am\u00e9lioration des ventes en Europe et en Am\u00e9rique latine contraste avec les r\u00e9sultats m\u00e9diocres enregistr\u00e9s sur le march\u00e9 am\u00e9ricain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gr\u00e2ce \u00e0 la Coupe du monde de football<\/h2>\n\n\n\n<p>Le groupe, qui d\u00e9tient \u00e9galement des marques telles que Johnnie Walker, Smirnoff et Baileys, annonce une l\u00e9g\u00e8re hausse de son chiffre d&rsquo;affaires net organique de 0,3 % \u00e0 4,48 milliards de dollars (3,83 milliards d&rsquo;euros), en partie gr\u00e2ce \u00e0 une augmentation des volumes de 0,4 % au troisi\u00e8me trimestre de son exercice comptable d\u00e9cal\u00e9. Ce r\u00e9sultat est meilleur que pr\u00e9vu et constitue un coup de pouce apr\u00e8s un premier semestre morose.<\/p>\n\n\n\n<p>Diageo attribue ces bons r\u00e9sultats \u00e0 la forte demande de bi\u00e8re Guinness \u00e0 l&rsquo;approche de la prochaine Coupe du monde de football. Les clients au Royaume-Uni et en Irlande, mais aussi en Am\u00e9rique latine, auraient d\u00e9j\u00e0 constitu\u00e9 des stocks. Sur le march\u00e9 principal, l&rsquo;Am\u00e9rique du Nord, la demande en spiritueux reste faible. Le chiffre d&rsquo;affaires y a baiss\u00e9 de 9,4 %, apr\u00e8s une baisse de 6,8 % au premier semestre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Programme d&rsquo;\u00e9conomies<\/h2>\n\n\n\n<p>\u00ab L&rsquo;Am\u00e9rique du Nord reste notre plus grand d\u00e9fi, car les conditions du march\u00e9 y sont faibles et notre offre doit devenir plus comp\u00e9titive \u00bb, a d\u00e9clar\u00e9 le PDG Dave Lewis, qui est \u00e0 la t\u00eate du groupe depuis le d\u00e9but de l&rsquo;ann\u00e9e. Il a supprim\u00e9 le dividende et revu \u00e0 la baisse les pr\u00e9visions de chiffre d&rsquo;affaires pour la deuxi\u00e8me fois au cours de l&rsquo;exercice en cours.<\/p>\n\n\n\n<p>Il y a quelques semaines, Diageo a c\u00e9d\u00e9 sa participation dans l\u2019\u00e9quipe indienne de cricket Royal Challengers Bangalore et, d\u2019ici le milieu de l\u2019ann\u00e9e, la vente, annonc\u00e9e en d\u00e9cembre, du groupe brassicole kenyan East African Breweries \u00e0 la brasserie japonaise Asahi pour environ 2,3 milliards de dollars devrait \u00eatre finalis\u00e9e. Un programme de r\u00e9duction des co\u00fbts devrait permettre de r\u00e9aliser 300 millions de dollars d&rsquo;\u00e9conomies d&rsquo;ici la fin de l&rsquo;exercice.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe Diageo affiche des r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions, principalement gr\u00e2ce \u00e0 la forte demande pour la bi\u00e8re Guinness. L&rsquo;am\u00e9lioration des ventes en Europe et en Am\u00e9rique latine contraste avec les r\u00e9sultats m\u00e9diocres enregistr\u00e9s sur le march\u00e9 am\u00e9ricain. <\/p>\n","protected":false},"author":10,"featured_media":147338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[396],"topic":[266],"region":[],"class_list":{"0":"post-147337","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-diageo","11":"topic-resultats-financiers"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La forte demande de Guinness contribue \u00e0 la 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