{"id":147358,"date":"2026-05-06T15:24:28","date_gmt":"2026-05-06T13:24:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147358"},"modified":"2026-05-06T15:24:28","modified_gmt":"2026-05-06T13:24:28","slug":"nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\/","title":{"rendered":"Nouvelle baisse du chiffre d&rsquo;affaires pour HelloFresh"},"content":{"rendered":"\n<p>Chez <strong>HelloFresh<\/strong>, la strat\u00e9gie visant \u00e0 fid\u00e9liser une client\u00e8le haut de gamme ne se traduit pas encore par une hausse du chiffre d&rsquo;affaires ou des b\u00e9n\u00e9fices. Le fournisseur de repas mise plut\u00f4t sur une augmentation du montant moyen par commande.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une \u00e9tape importante en Allemagne<\/h2>\n\n\n\n<p>Au premier trimestre 2026, HelloFresh a vu son chiffre d&rsquo;affaires baisser de 7,7 % pour s&rsquo;\u00e9tablir \u00e0 1,7 milliard d&rsquo;euros, contre 1,9 milliard un an plus t\u00f4t. Le nombre de commandes a baiss\u00e9 de 11,6 % pour atteindre pr\u00e8s de 25 millions, mais le recentrage sur des segments de client\u00e8le plus haut de gamme et la r\u00e9duction des remises ont tout de m\u00eame entra\u00een\u00e9 une hausse de 4,2 % de la valeur moyenne des commandes, qui s&rsquo;est \u00e9tablie \u00e0 71 euros. L&rsquo;EBITDA ajust\u00e9 a chut\u00e9 de 58 \u00e0 24 millions d&rsquo;euros, notamment en raison de l&rsquo;impact ponctuel des temp\u00eates hivernales.<\/p>\n\n\n\n<p>Le chiffre d&rsquo;affaires des coffrets repas a baiss\u00e9 de 8,5 %, celui des plats pr\u00e9par\u00e9s de 6,9 %. En dehors des \u00c9tats-Unis, ces repas ont toutefois enregistr\u00e9 une croissance \u00e0 deux chiffres de leur chiffre d&rsquo;affaires. L&rsquo;ouverture de la nouvelle usine de production Factor Europe en Allemagne constitue une \u00e9tape importante, qui garantit une capacit\u00e9 accrue, une meilleure qualit\u00e9 des produits et une croissance future dans la r\u00e9gion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Confiance dans la strat\u00e9gie \u00bb<\/h2>\n\n\n\n<p>L&rsquo;entreprise continue de surveiller ses co\u00fbts : les d\u00e9penses marketing ont baiss\u00e9 d&rsquo;une ann\u00e9e sur l&rsquo;autre pour atteindre 21,9 % du chiffre d&rsquo;affaires. Un an plus t\u00f4t, ce chiffre s&rsquo;\u00e9levait encore \u00e0 22,3 %. HelloFresh innove notamment avec des recettes sp\u00e9cialis\u00e9es pour les utilisateurs de GLP-1 et le lancement d&rsquo;une gamme aux saveurs audacieuses.<\/p>\n\n\n\n<p>\u00ab Ce qui compte au d\u00e9jeuner ou au d\u00eener, c\u2019est la qualit\u00e9 et la vari\u00e9t\u00e9 de nos repas \u00bb, d\u00e9clare Dominik Richter, PDG de HelloFresh. \u00ab Nous constatons que les segments de client\u00e8le haut de gamme affichent une meilleure fid\u00e9lisation et une fr\u00e9quence de commande plus \u00e9lev\u00e9e apr\u00e8s avoir go\u00fbt\u00e9 le nouveau produit. Cela renforce la satisfaction et la fid\u00e9lit\u00e9 et stimule une croissance rentable \u00e0 long terme. Nous avons confiance en cette strat\u00e9gie et continuerons \u00e0 investir tout au long de l\u2019ann\u00e9e et sur tous les march\u00e9s. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chez HelloFresh, la strat\u00e9gie visant \u00e0 fid\u00e9liser une client\u00e8le plus haut de gamme ne se traduit pas encore par une hausse du chiffre d&rsquo;affaires ou des b\u00e9n\u00e9fices. Le fournisseur de repas mise plut\u00f4t sur une augmentation du montant moyen par commande. <\/p>\n","protected":false},"author":3,"featured_media":147359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[254],"topic":[266],"region":[],"class_list":{"0":"post-147358","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-hellofresh","11":"topic-resultats-financiers"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouvelle baisse du chiffre d&#039;affaires pour HelloFresh - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Chez HelloFresh, la strat\u00e9gie visant \u00e0 fid\u00e9liser une client\u00e8le haut de gamme ne se traduit pas encore par une hausse du chiffre d&#039;affaires ou des b\u00e9n\u00e9fices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouvelle baisse du chiffre d&#039;affaires pour HelloFresh - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Chez HelloFresh, la strat\u00e9gie visant \u00e0 fid\u00e9liser une client\u00e8le haut de gamme ne se traduit pas encore par une hausse du chiffre d&#039;affaires ou des b\u00e9n\u00e9fices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-06T13:24:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/hellofresh-unboxing-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1267\" \/>\n\t<meta property=\"og:image:height\" content=\"826\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"Nouvelle baisse du chiffre d&rsquo;affaires pour HelloFresh\",\"datePublished\":\"2026-05-06T13:24:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\\\/\"},\"wordCount\":390,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/hellofresh-unboxing-1.jpg\",\"articleSection\":[\"Food\",\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\\\/\",\"name\":\"Nouvelle baisse du chiffre d'affaires pour HelloFresh - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/hellofresh-unboxing-1.jpg\",\"datePublished\":\"2026-05-06T13:24:28+00:00\",\"description\":\"Chez HelloFresh, la strat\u00e9gie visant \u00e0 fid\u00e9liser une client\u00e8le haut de gamme ne se traduit pas encore par une hausse du chiffre d'affaires ou des b\u00e9n\u00e9fices.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/hellofresh-unboxing-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/hellofresh-unboxing-1.jpg\",\"width\":1267,\"height\":826},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nouvelle baisse du chiffre d&#8217;affaires pour HelloFresh\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\",\"name\":\"Stefan Van Rompaey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"caption\":\"Stefan Van Rompaey\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/stefanvanrompaey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nouvelle baisse du chiffre d'affaires pour HelloFresh - RetailDetail BE","description":"Chez HelloFresh, la strat\u00e9gie visant \u00e0 fid\u00e9liser une client\u00e8le haut de gamme ne se traduit pas encore par une hausse du chiffre d'affaires ou des b\u00e9n\u00e9fices.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\/","og_locale":"fr_FR","og_type":"article","og_title":"Nouvelle baisse du chiffre d'affaires pour HelloFresh - RetailDetail BE","og_description":"Chez HelloFresh, la strat\u00e9gie visant \u00e0 fid\u00e9liser une client\u00e8le haut de gamme ne se traduit pas encore par une hausse du chiffre d'affaires ou des b\u00e9n\u00e9fices.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\/","og_site_name":"RetailDetail BE","article_published_time":"2026-05-06T13:24:28+00:00","og_image":[{"width":1267,"height":826,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/hellofresh-unboxing-1.jpg","type":"image\/jpeg"}],"author":"Stefan Van Rompaey","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Stefan Van Rompaey","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\/"},"author":{"name":"Stefan Van Rompaey","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df"},"headline":"Nouvelle baisse du chiffre d&rsquo;affaires pour HelloFresh","datePublished":"2026-05-06T13:24:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\/"},"wordCount":390,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/hellofresh-unboxing-1.jpg","articleSection":["Food","Food"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\/","name":"Nouvelle baisse du chiffre d'affaires pour HelloFresh - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/hellofresh-unboxing-1.jpg","datePublished":"2026-05-06T13:24:28+00:00","description":"Chez HelloFresh, la strat\u00e9gie visant \u00e0 fid\u00e9liser une client\u00e8le haut de gamme ne se traduit pas encore par une hausse du chiffre d'affaires ou des b\u00e9n\u00e9fices.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/hellofresh-unboxing-1.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/hellofresh-unboxing-1.jpg","width":1267,"height":826},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nouvelle-baisse-du-chiffre-daffaires-pour-hellofresh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Nouvelle baisse du chiffre d&#8217;affaires pour HelloFresh"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df","name":"Stefan Van Rompaey","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","caption":"Stefan Van Rompaey"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/stefanvanrompaey\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/hellofresh-unboxing-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/147358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=147358"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/147358\/revisions"}],"predecessor-version":[{"id":147360,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/147358\/revisions\/147360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/147359"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=147358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=147358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=147358"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=147358"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=147358"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=147358"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=147358"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=147358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}