{"id":147437,"date":"2026-05-07T12:29:20","date_gmt":"2026-05-07T10:29:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147437"},"modified":"2026-05-07T12:29:22","modified_gmt":"2026-05-07T10:29:22","slug":"lidl-change-davis-il-teste-le-click-collect","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-change-davis-il-teste-le-click-collect\/","title":{"rendered":"Lidl change d’avis et teste le Click & Collect"},"content":{"rendered":"\n

Apr\u00e8s des ann\u00e9es de r\u00e9ticence en mati\u00e8re d’achats en ligne, Lidl <\/strong>fait aujourd’hui un pas important dans la direction oppos\u00e9e : le discounter allemand lance un projet pilote \u00ab Click & Collect \u00bb en Irlande.<\/p>\n\n\n\n

L’\u00eele comme tremplin ?<\/h2>\n\n\n\n

En Irlande, les clients peuvent depuis peu commander leurs courses en ligne via l’application Lidl Plus, puis les retirer sur le parking de leur supermarch\u00e9<\/a>, rapporte le Lebensmittel Zeitung. Les clients paient des frais de service fixes de 4,99 euros par commande et doivent commander pour un montant minimum de 30 euros. L’assortiment comprend plus de 1 000 produits, allant des fruits et l\u00e9gumes aux produits laitiers, en passant par la viande et les plats pr\u00e9par\u00e9s. Seuls les articles non alimentaires en promotion hebdomadaire ne figurent pas encore dans l’offre.<\/p>\n\n\n\n

Le choix de l’Irlande comme march\u00e9 test n’est pas un hasard. L’\u00eele poss\u00e8de l’un des march\u00e9s les plus dynamiques d’Europe en mati\u00e8re d’achats alimentaires en ligne, avec Tesco comme leader incontest\u00e9. La cha\u00eene de supermarch\u00e9s britannique y a r\u00e9cemment enregistr\u00e9 une croissance en ligne de pr\u00e8s de 20 %, renfor\u00e7ant ainsi sa position de leader du march\u00e9. Lidl suit avec une part de march\u00e9 de 14,4 %, occupant la quatri\u00e8me place, mais ne disposait jusqu’\u00e0 pr\u00e9sent d’aucune offre num\u00e9rique.<\/p>\n\n\n\n

L’essai est \u00e0 petite \u00e9chelle, mais r\u00e9v\u00e9lateur. Le fait que Lidl opte pour une solution int\u00e9gr\u00e9e au sein de l’application Lidl Plus montre notamment que l’entreprise pense d\u00e9j\u00e0 \u00e0 l’\u00e9volutivit\u00e9. Les commandes, les paiements et la communication s’effectuent enti\u00e8rement via la plateforme, ce qui permet un d\u00e9ploiement rapide dans d’autres pays. Lidl utilise d\u00e9j\u00e0 le Click & Collect notamment en France, mais ce service n’y est pour l’instant disponible que pour les produits non alimentaires.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s des ann\u00e9es de r\u00e9ticence en mati\u00e8re d’achats en ligne, Lidl fait aujourd’hui un pas important dans la direction oppos\u00e9e : le discounter allemand lance un projet pilote \u00ab Click & Collect \u00bb en Irlande.<\/p>\n","protected":false},"author":5,"featured_media":147438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[204],"topic":[198],"region":[1659],"class_list":{"0":"post-147437","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-lidl","11":"topic-e-commerce","12":"region-irlande"},"acf":[],"yoast_head":"\nLidl change d'avis et teste le Click & Collect - RetailDetail BE<\/title>\n<meta name=\"description\" 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