{"id":147546,"date":"2026-05-08T08:52:50","date_gmt":"2026-05-08T06:52:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147546"},"modified":"2026-05-08T09:14:41","modified_gmt":"2026-05-08T07:14:41","slug":"a-la-une-la-librairie-club-apres-sa-renovation-met-laccent-sur-la-litterature-jeunesse","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/a-la-une-la-librairie-club-apres-sa-renovation-met-laccent-sur-la-litterature-jeunesse\/","title":{"rendered":"[En images] Dans son concept de magasin repens\u00e9, Librairie Club met l&rsquo;accent sur la litt\u00e9rature Young Adult"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(960 \/ 640)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" 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https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_8-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-147533\" data-id=\"147533\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_6-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_6-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_6-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_6-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_6-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-147532\" data-id=\"147532\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_2-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_2-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_2-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_2-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_2-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-147534\" data-id=\"147534\" data-aspect-ratio=\"640 \/ 960\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_7-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_7-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_7-Aangepast-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-147535\" data-id=\"147535\" data-aspect-ratio=\"640 \/ 960\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_12-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_12-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_12-Aangepast-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-147536\" data-id=\"147536\" data-aspect-ratio=\"640 \/ 960\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_14-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_14-Aangepast.jpg 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https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_3-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-147540\" data-id=\"147540\" data-aspect-ratio=\"640 \/ 960\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_5-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_5-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_5-Aangepast-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-147543\" data-id=\"147543\" data-aspect-ratio=\"640 \/ 960\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_11-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_11-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_11-Aangepast-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-147544\" data-id=\"147544\" data-aspect-ratio=\"640 \/ 960\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_13-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_13-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_13-Aangepast-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-147542\" data-id=\"147542\" data-aspect-ratio=\"640 \/ 960\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_15-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_15-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Librairie-Club-Waterloo_15-Aangepast-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Avec l&rsquo;ouverture d&rsquo;un premier magasin enti\u00e8rement r\u00e9nov\u00e9 \u00e0 Waterloo, <strong>Librairie Club<\/strong> franchit une nouvelle \u00e9tape dans son repositionnement. L&rsquo;innovation la plus marquante : un rayon Young Adult, une premi\u00e8re dans une librairie wallonne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une croissance impressionnante<\/h2>\n\n\n\n<p>Ce nouveau concept de magasin s&rsquo;inscrit dans le plan pluriannuel de Librairie Club, \u00e0 l&rsquo;instar du <em>rebranding<\/em> men\u00e9 pr\u00e9c\u00e9demment en Flandre par la soci\u00e9t\u00e9 m\u00e8re Standaard Boekhandel Group. Dans la partie francophone du pays \u00e9galement, la cha\u00eene de librairies mise d\u00e9sormais pleinement sur le Young Adult, un segment dynamique de la litt\u00e9rature qui attire une jeune g\u00e9n\u00e9ration de lecteurs. Le d\u00e9taillant constate depuis un certain temps d\u00e9j\u00e0 une croissance impressionnante de ce genre en Flandre.<\/p>\n\n\n\n<p>Les chiffres de vente y montrent que 90 % des acheteurs de litt\u00e9rature Young Adult pr\u00e9f\u00e8rent acheter en magasin. Sur la base de ce constat, la cha\u00eene a ouvert en mai 2025 son sixi\u00e8me \u00ab Young Adult corner \u00bb \u00e0 Saint-Nicolas. Cela a entra\u00een\u00e9 une augmentation consid\u00e9rable du chiffre d&rsquo;affaires de 62 % (comparaison entre mai-d\u00e9cembre 2025 et mai-d\u00e9cembre 2024). \u00c9tant donn\u00e9 que 57 % des jeunes Flamands ach\u00e8tent des livres Young Adult en anglais, la cha\u00eene propose d\u00e9lib\u00e9r\u00e9ment une large s\u00e9lection de livres Young Adult et New Romance en anglais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9couvrir et vivre<\/h2>\n\n\n\n<p>Le potentiel du march\u00e9 dans la partie francophone du pays est confirm\u00e9 par une \u00e9tude fran\u00e7aise du Centre national du livre (CNL) : parmi les 16-19 ans, 55 % d\u00e9clarent lire des romans, et plus de 50 % de ce groupe cible est influenc\u00e9 par Internet et les r\u00e9seaux sociaux dans le choix de leurs lectures. En combinant le savoir-faire acquis en Flandre avec les tendances internationales, Librairie Club positionne d\u00e9sormais le Young Adult comme un pilier de son offre.<\/p>\n\n\n\n<p>Le nouvel espace Young Adult de Waterloo a \u00e9t\u00e9 con\u00e7u pour offrir aux jeunes lecteurs un lieu physique o\u00f9 la d\u00e9couverte et l&rsquo;exp\u00e9rience occupent une place centrale. Le magasin inaugure \u00e9galement un Kids Corner enti\u00e8rement r\u00e9nov\u00e9, avec des espaces de lecture confortables qui invitent au calme et \u00e0 l&rsquo;imagination.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9novation de tous les magasins<\/h2>\n\n\n\n<p>Le rebranding de Librairie Club, qui met l\u2019accent sur son identit\u00e9 de \u00ab librairie \u00bb, porte d\u00e9j\u00e0 ses fruits. Depuis le changement de nom en octobre 2025, la part de march\u00e9 annuelle est pass\u00e9e de 17,8 % en 2024 \u00e0 18,6 % en 2025. \u00ab Nous sommes particuli\u00e8rement fiers de pouvoir lancer notre nouveau concept de magasin, qui a d\u00e9j\u00e0 fait ses preuves, au sein de Librairie Club \u00bb, d\u00e9clare Veerle De Witte, CEO de Standaard Boekhandel Group. \u00ab Les premi\u00e8res r\u00e9actions des clients sont tr\u00e8s positives et les premiers r\u00e9sultats d\u00e9montrent que nous sommes sur la bonne voie. \u00bb<\/p>\n\n\n\n<p>La r\u00e9ouverture de la Librairie Club \u00e0 Waterloo marque la premi\u00e8re \u00e9tape d\u2019un plan pluriannuel ambitieux visant \u00e0 renouveler compl\u00e8tement l\u2019image de marque de tous les magasins, un processus qui prendra entre cinq et sept ans. Les magasins de Mouscron et de Hognoul sont d\u00e9j\u00e0 pr\u00e9vus pour l\u2019\u00e9t\u00e9 2026.<\/p>\n\n\n\n<p>Lisez \u00e9galement l\u2019interview de Veerle De Witte, CEO de Standaard Boekhandel Group : \u00ab <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/interview-nous-formons-des-lecteurs-assidus-veerle-de-witte-standaard-boekhandel-groep\/\">Nous cr\u00e9ons des lecteurs en s\u00e9rie<\/a> \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec l&rsquo;ouverture d&rsquo;un premier magasin enti\u00e8rement r\u00e9nov\u00e9 \u00e0 Waterloo, Librairie Club franchit une nouvelle \u00e9tape dans son repositionnement. La nouveaut\u00e9 la plus marquante : un rayon Young Adult, une premi\u00e8re dans une librairie wallonne. <\/p>\n","protected":false},"author":3,"featured_media":147547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[],"people":[],"extra":[],"company":[674,673],"topic":[340,1262],"region":[226],"class_list":["post-147546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","company-club","company-standaard-boekhandel","topic-concept-de-magasin","topic-en-images","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En images] Dans son concept de magasin repens\u00e9, Librairie Club met l&#039;accent sur la litt\u00e9rature Young Adult - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Avec l&#039;ouverture d&#039;un premier magasin enti\u00e8rement r\u00e9nov\u00e9 \u00e0 Waterloo, Librairie Club franchit une nouvelle \u00e9tape dans son repositionnement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/a-la-une-la-librairie-club-apres-sa-renovation-met-laccent-sur-la-litterature-jeunesse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[En images] Dans son concept de magasin repens\u00e9, Librairie Club met l&#039;accent sur la litt\u00e9rature Young Adult - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Avec l&#039;ouverture d&#039;un premier magasin enti\u00e8rement 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