{"id":147656,"date":"2026-05-08T15:57:23","date_gmt":"2026-05-08T13:57:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147656"},"modified":"2026-05-08T15:57:25","modified_gmt":"2026-05-08T13:57:25","slug":"medi-market-simplante-aux-pays-bas-deuxieme-magasin-a-la-haye","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/medi-market-simplante-aux-pays-bas-deuxieme-magasin-a-la-haye\/","title":{"rendered":"Medi-Market vise les Pays-Bas : deuxi\u00e8me magasin \u00e0 La Haye"},"content":{"rendered":"\n<p><strong>Medi-Market<\/strong> acc\u00e9l\u00e8re son expansion aux Pays-Bas. Apr\u00e8s l&rsquo;ouverture de son premier magasin \u00e0 Maastricht l&rsquo;ann\u00e9e derni\u00e8re, la cha\u00eene belge de parapharmacies inaugure aujourd&rsquo;hui un deuxi\u00e8me point de vente \u00e0 La Haye. D&rsquo;ici cinq ans, ce nouveau venu souhaite compter 80 magasins dans le pays, o\u00f9 la concurrence est pourtant rude.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Une coexistence tout \u00e0 fait naturelle \u00bb<\/h2>\n\n\n\n<p>Les Pays-Bas constituent un march\u00e9 de croissance logique, selon C\u00e9dric Antoine, PDG de Medi-Market. Selon lui, le premier magasin \u00e0 Maastricht a prouv\u00e9 que le concept y avait du succ\u00e8s. \u00ab Maastricht a \u00e9t\u00e9 notre terrain d\u2019apprentissage \u00bb, d\u00e9clare-t-il sur LinkedIn, afin de \u00ab comprendre le march\u00e9 n\u00e9erlandais et de d\u00e9velopper une offre adapt\u00e9e aux habitudes locales \u00bb.<\/p>\n\n\n\n<p>Qu&rsquo;en est-il ? \u00ab Aux Pays-Bas, les drogueries et les pharmacies coexistent naturellement depuis des ann\u00e9es. Un mod\u00e8le hybride profond\u00e9ment ancr\u00e9 dans la vie quotidienne du consommateur. \u00bb Medi-Market s&rsquo;aventure ainsi sur un march\u00e9 qui est depuis des ann\u00e9es fermement entre les mains de grands noms tels que Kruidvat, Etos et DA. L&rsquo;entreprise voit n\u00e9anmoins des opportunit\u00e9s dans un concept qui combine des produits de droguerie avec des conseils de sant\u00e9 plus complets et une offre de soins plus large.<\/p>\n\n\n\n<p>Medi-Market investit <a href=\"https:\/\/fd.nl\/bedrijfsleven\/1596046\/snelgroeiende-waalse-drogisterijketen-bindt-de-strijd-aan-met-kruidvat-en-etos\">environ 40 millions d\u2019euros dans son d\u00e9ploiement aux Pays-Bas<\/a>. Des succursales ouvriront ensuite \u00e0 Zoetermeer et \u00e0 Tilburg. L\u2019entreprise souhaite \u00e0 terme se d\u00e9velopper pour compter un r\u00e9seau de 80 magasins aux Pays-Bas d\u2019ici cinq ans. La Haye est consid\u00e9r\u00e9e comme un test important \u00ab car la ville attire une client\u00e8le internationale, urbaine et exigeante, avec des attentes \u00e9lev\u00e9es en mati\u00e8re de sant\u00e9, de soins et de bien-\u00eatre \u00bb, explique Antoine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene belge de drogueries Medi-Market acc\u00e9l\u00e8re son expansion aux Pays-Bas. Apr\u00e8s l&rsquo;ouverture de son premier magasin \u00e0 Maastricht l&rsquo;ann\u00e9e derni\u00e8re, elle inaugure aujourd&rsquo;hui un deuxi\u00e8me point de vente \u00e0 La Haye. D&rsquo;ici cinq ans, ce nouveau venu souhaite compter 80 magasins dans le pays, o\u00f9 la concurrence est pourtant rude.<\/p>\n","protected":false},"author":5,"featured_media":147657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[1114],"topic":[276,310],"region":[524],"class_list":["post-147656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-medi-market","topic-expansion","topic-ouverture-de-magasin","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Medi-Market vise les Pays-Bas : deuxi\u00e8me magasin \u00e0 La 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