{"id":147770,"date":"2026-05-11T15:40:09","date_gmt":"2026-05-11T13:40:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147770"},"modified":"2026-05-11T15:40:11","modified_gmt":"2026-05-11T13:40:11","slug":"ms-rachete-lentrepot-dasos-pour-doubler-son-activite-de-mode-en-ligne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/ms-rachete-lentrepot-dasos-pour-doubler-son-activite-de-mode-en-ligne\/","title":{"rendered":"M&amp;S rach\u00e8te l&rsquo;entrep\u00f4t d&rsquo;Asos pour doubler son activit\u00e9 de mode en ligne"},"content":{"rendered":"\n<p><strong>Marks &amp; Spencer<\/strong> rach\u00e8te un centre de distribution automatis\u00e9 de la boutique en ligne <strong>Asos<\/strong>, situ\u00e9 \u00e0 Lichfield, en Angleterre. Le d\u00e9taillant britannique d\u00e9boursera 67,5 millions de livres sterling (78 millions d&rsquo;euros) pour ce complexe logistique. \u00c0 long terme, M&amp;S souhaite doubler ses ventes de mode en ligne, tandis qu&rsquo;Asos peut se contenter d&rsquo;une croissance plus mod\u00e9r\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plus rapide et plus de choix<\/h2>\n\n\n\n<p>Le centre de distribution de 437 000 pieds carr\u00e9s, soit environ 40 600 m\u00e8tres carr\u00e9s, devrait \u00eatre op\u00e9rationnel pour M&amp;S \u00e0 partir de 2027 et employer 600 personnes. Le groupe britannique de grands magasins investit massivement depuis plusieurs ann\u00e9es dans la num\u00e9risation et la logistique afin de gagner du terrain face aux acteurs purement en ligne, comme, ironiquement, Asos.<\/p>\n\n\n\n<p>John Lyttle, directeur de M&amp;S Fashion, Home &amp; Beauty, qualifie cette extension d\u2019essentielle pour la strat\u00e9gie de croissance. Afin de doubler les ventes en ligne et de \u00ab servir les clients plus rapidement, plus efficacement et avec une meilleure disponibilit\u00e9, notre r\u00e9seau de distribution fonctionnant 24 heures sur 24 et 7 jours sur 7 a besoin de plus de capacit\u00e9 \u00bb. Il souligne que cette acquisition s\u2019av\u00e8re plus int\u00e9ressante financi\u00e8rement que la construction d\u2019un tout nouveau centre de distribution.<\/p>\n\n\n\n<p>Le nouveau hub doit permettre \u00e0 M&amp;S de traiter les commandes en ligne plus tard dans la journ\u00e9e et de proposer un plus grand choix de tailles et de styles. Selon l\u2019entreprise, cette automatisation suppl\u00e9mentaire am\u00e9liore \u00e0 la fois la rapidit\u00e9 des livraisons aux magasins et l\u2019exp\u00e9dition directe aux consommateurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Surcapacit\u00e9 chez Asos<\/h2>\n\n\n\n<p>Pour Asos, cette vente s\u2019inscrit quant \u00e0 elle dans le cadre d\u2019une restructuration financi\u00e8re plus large. \u00ab La vente de notre centre de traitement des commandes \u00e0 Lichfield constitue une nouvelle \u00e9tape visant \u00e0 renforcer notre bilan et \u00e0 am\u00e9liorer notre efficacit\u00e9 en termes de capital \u00bb, d\u00e9clare le PDG Jos\u00e9 Antonio Ramos. Selon M. Ramos, Asos dispose toujours d\u2019une capacit\u00e9 suffisante pour sa croissance future gr\u00e2ce \u00e0 ses centres de distribution \u00e0 Barnsley et Berlin.<\/p>\n\n\n\n<p>Outre le produit de la transaction, Asos table sur des \u00e9conomies annuelles d\u2019environ 6 millions de livres sterling. Ces derni\u00e8res ann\u00e9es, le d\u00e9taillant en ligne a r\u00e9duit ses besoins en capacit\u00e9 logistique gr\u00e2ce \u00e0 une gestion plus efficace des stocks et au d\u00e9veloppement de services de logistique flexibles. Le groupe avait d\u00e9j\u00e0 d\u00e9cid\u00e9 de fermer le site de Lichfield en raison d\u2019une surcapacit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marks &amp; Spencer rach\u00e8te un centre de distribution automatis\u00e9 de la boutique en ligne de mode Asos, situ\u00e9 \u00e0 Lichfield, en Angleterre. Le d\u00e9taillant britannique d\u00e9boursera 67,5 millions de livres sterling (78 millions d&rsquo;euros) pour ce complexe logistique. \u00c0 long terme, M&amp;S souhaite doubler ses ventes de mode en ligne, tandis qu&rsquo;Asos peut se contenter d&rsquo;une croissance plus mod\u00e9r\u00e9e.<\/p>\n","protected":false},"author":5,"featured_media":147771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[744,506],"topic":[282,198,409],"region":[381],"class_list":{"0":"post-147770","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-asos","11":"company-marks-spencer","12":"topic-acquisition","13":"topic-e-commerce","14":"topic-logistique","15":"region-royaume-uni"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M&amp;S rach\u00e8te l&#039;entrep\u00f4t d&#039;Asos pour doubler son activit\u00e9 de mode en ligne - 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