{"id":147874,"date":"2026-05-12T14:49:48","date_gmt":"2026-05-12T12:49:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147874"},"modified":"2026-05-12T14:49:50","modified_gmt":"2026-05-12T12:49:50","slug":"le-tribunal-a-finalement-donne-raison-a-lidl-dans-laffaire-opposant-lenseigne-a-delhaize-concernant-la-comparaison-des-prix","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-tribunal-a-finalement-donne-raison-a-lidl-dans-laffaire-opposant-lenseigne-a-delhaize-concernant-la-comparaison-des-prix\/","title":{"rendered":"Le tribunal a donn\u00e9 raison \u00e0 Lidl dans l’affaire contre Delhaize concernant la comparaison des prix"},"content":{"rendered":"\n

Selon le tribunal, la comparaison des prix publi\u00e9e par Delhaize<\/strong> en janvier n’\u00e9tait finalement pas correcte, \u00e0 la suite d’une plainte d\u00e9pos\u00e9e par Lidl<\/strong>. Dans la pratique, cette d\u00e9cision ne change toutefois pas grand-chose : la campagne est en effet d\u00e9j\u00e0 termin\u00e9e.<\/p>\n\n\n\n

Une comparaison erron\u00e9e<\/h2>\n\n\n\n

Apr\u00e8s que Delhaize eut publi\u00e9, en d\u00e9but d\u2019ann\u00e9e, une comparaison de prix tr\u00e8s controvers\u00e9e, cens\u00e9e d\u00e9montrer que le d\u00e9taillant n\u2019\u00e9tait pas plus cher que ses concurrents<\/a>, Lidl a saisi la justice en r\u00e9f\u00e9r\u00e9 : selon le discounter, la campagne \u00e9tait trompeuse, car la m\u00e9thodologie sous-tendant la comparaison pr\u00e9senterait de graves lacunes. \u00ab Des produits qui ne sont pas identiques en termes de qualit\u00e9, de poids, d\u2019emballage ou de sp\u00e9cifications sont mis en parall\u00e8le, ce qui donne une image fauss\u00e9e \u00bb, avait alors fait valoir le d\u00e9taillant.<\/p>\n\n\n\n

Cette plainte a alors \u00e9t\u00e9 rejet\u00e9e<\/a> et Delhaize a \u00e9t\u00e9 autoris\u00e9 \u00e0 poursuivre sa campagne de prix. Mais Lidl a fait appel et a obtenu gain de cause en f\u00e9vrier, comme le montrent les documents judiciaires auxquels l\u2019agence de presse Belga a pu avoir acc\u00e8s. Selon le juge, la comparaison de prix entre un paquet de spaghettis de Lidl et un paquet de Delhaize n\u2019\u00e9tait pas correcte. Dans l\u2019attente d\u2019une d\u00e9cision au fond, Delhaize n\u2019avait plus le droit de comparer les deux tickets de caisse, sous peine d\u2019une astreinte. Dans la pratique, cela n\u2019a rien chang\u00e9, puisque la campagne de Delhaize \u00e9tait d\u00e9j\u00e0 termin\u00e9e \u00e0 ce moment-l\u00e0.<\/p>\n","protected":false},"excerpt":{"rendered":"

Selon le tribunal, la comparaison des prix publi\u00e9e par Delhaize en janvier n’\u00e9tait finalement pas correcte, \u00e0 la suite d’une plainte d\u00e9pos\u00e9e par Lidl. Dans la pratique, cette d\u00e9cision ne change toutefois pas grand-chose : la campagne est en effet d\u00e9j\u00e0 termin\u00e9e. <\/p>\n","protected":false},"author":3,"featured_media":147875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[196,204],"topic":[767,756],"region":[226],"class_list":{"0":"post-147874","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-delhaize","10":"company-lidl","11":"topic-concurrence-des-prix","12":"topic-litige","13":"region-belgique"},"acf":[],"yoast_head":"\nLe tribunal a donn\u00e9 raison \u00e0 Lidl dans l'affaire contre Delhaize concernant la comparaison des prix - RetailDetail BE<\/title>\n<meta name=\"description\" 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