{"id":147964,"date":"2026-05-13T13:10:09","date_gmt":"2026-05-13T11:10:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147964"},"modified":"2026-05-13T13:10:10","modified_gmt":"2026-05-13T11:10:10","slug":"zalando-recrute-un-veteran-de-tiktok-pour-inciter-les-marques-a-payer-pour-leur-marketing","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-recrute-un-veteran-de-tiktok-pour-inciter-les-marques-a-payer-pour-leur-marketing\/","title":{"rendered":"Zalando recrute un v\u00e9t\u00e9ran de TikTok pour inciter les marques \u00e0 payer pour le marketing"},"content":{"rendered":"\n<p><strong>Zalando <\/strong>recrute Ray Cao au poste de vice-pr\u00e9sident senior de Zalando Partner Marketing Services (ZMS) afin de dynamiser son activit\u00e9 de retail media. Auparavant, il a notamment aid\u00e9 TikTok \u00e0 mon\u00e9tiser son contenu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9seaux sociaux et commerce bas\u00e9 sur l&rsquo;IA<\/h2>\n\n\n\n<p>Le 15 juillet, Cao rejoindra Zalando avec pour mission de d\u00e9velopper ZMS, la division de m\u00e9dias de d\u00e9tail de Zalando, et de renforcer les solutions publicitaires. Joanna Rogers se consacrera d\u00e9sormais enti\u00e8rement \u00e0 son r\u00f4le de vice-pr\u00e9sidente senior des propositions, en charge de toutes les offres destin\u00e9es aux consommateurs et de la plateforme des partenaires.<\/p>\n\n\n\n<p>Cao est consid\u00e9r\u00e9 comme un manager chevronn\u00e9 de l\u2019\u00ab ad tech \u00bb, fort d\u2019une exp\u00e9rience acquise au sein de plateformes influentes. En tant que cofondateur et responsable de l\u2019\u00e9quipe mondiale de mon\u00e9tisation de TikTok, il a contribu\u00e9 au d\u00e9veloppement des activit\u00e9s publicitaires de l\u2019entreprise. Son expertise en mati\u00e8re de d\u00e9veloppement du commerce social s\u2019inscrit dans l\u2019ambition de Zalando de miser \u00e9galement sur les canaux de commerce social et d\u2019agentic commerce.<\/p>\n\n\n\n<p>\u00ab Compte tenu de l&rsquo;incroyable richesse et du caract\u00e8re unique du jeu de donn\u00e9es de Zalando \u00e0 l&rsquo;\u00e8re de l&rsquo;IA, nous disposons d&rsquo;une opportunit\u00e9 sans pr\u00e9c\u00e9dent de mettre en relation, \u00e0 grande \u00e9chelle, des marques avec des consommateurs tr\u00e8s engag\u00e9s \u00bb, d\u00e9clare Ray Cao. Auparavant, il a occup\u00e9 des postes cl\u00e9s lors des premi\u00e8res ann\u00e9es de Google Shopping et dans le domaine de la fintech chez Intuit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zalando recrute Ray Cao au poste de vice-pr\u00e9sident senior de Zalando Partner Marketing Services (ZMS) afin de dynamiser son activit\u00e9 de retail media. Auparavant, il a notamment aid\u00e9 TikTok \u00e0 mon\u00e9tiser son contenu.<\/p>\n","protected":false},"author":5,"featured_media":147965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[1266],"people":[],"extra":[],"company":[287],"topic":[609,488],"region":[470],"class_list":{"0":"post-147964","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-retailmedia","10":"company-zalando","11":"topic-changement-de-direction","12":"topic-marketing","13":"region-allemagne"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando recrute un v\u00e9t\u00e9ran de TikTok pour inciter les marques \u00e0 payer pour 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