{"id":14800,"date":"2016-09-14T08:17:18","date_gmt":"2016-09-14T08:17:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-lance-un-webshop-et-des-magasins-de-plus-petit-format-en-belgique\/"},"modified":"2016-09-14T08:17:18","modified_gmt":"2016-09-14T08:17:18","slug":"ikea-lance-un-webshop-et-des-magasins-de-plus-petit-format-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-lance-un-webshop-et-des-magasins-de-plus-petit-format-en-belgique\/","title":{"rendered":"Ikea lance un webshop et des magasins de plus petit format en Belgique"},"content":{"rendered":"<p>L\u2019an prochain <strong>Ikea<\/strong> lancera un webshop et des concepts de plus petit format en Belgique. Ces magasins serviront essentiellement de points de retrait pour le webshop. Par ailleurs le g\u00e9ant su\u00e9dois annonce d\u2019excellents r\u00e9sultats pour l\u2019exercice 2016.<\/p>\n<p><!--break--><\/p>\n<h2>S\u2019adapter au client<\/h2>\n<p>Actuellement Ikea n\u2019est pr\u00e9sent online que sur 14 de ses 28 march\u00e9s. L\u2019enseigne prend son temps pour le lancement de son webshop dans d\u2019autres pays.\u00a0 \u00ab En Belgique de toute fa\u00e7on l\u2019urgence \u00e9tait moins grande \u00bb, explique la porte-parole Annelies Nauwelaerts dans le journal De Standaard. \u00ab Vu l\u2019urbanisation, la couverture du r\u00e9seau de magasins actuel y \u00e9tait d\u00e9j\u00e0 relativement \u00e9lev\u00e9e. De plus la Belgique n\u2019est pas un pr\u00e9curseur en mati\u00e8re d\u2019e-commerce. \u00bb<\/p>\n<p>\nOutre son webshop, Ikea a \u00e9galement d\u00e9ploy\u00e9 des\u00a0magasins\u00a0de plus petit format dans onze pays. Ces concepts plus r\u00e9duits ne pr\u00e9sentent g\u00e9n\u00e9ralement qu\u2019une partie de l\u2019assortiment et servent de points de retrait pour le webshop. De tels magasins sont \u00e9galement pr\u00e9vus en Belgique, mais Ikea n\u2019a pas encore pr\u00e9cis\u00e9 quand, ni o\u00f9 ceux-ci verront le jour.<\/p>\n<p>\nLongtemps Ikea a postpos\u00e9 la vente en ligne, mais estime qu\u2019aujourd\u2019hui il lui faut suivre la tendance. \u00ab La soci\u00e9t\u00e9 \u00e9volue, nous devons nous adapter aux d\u00e9sirs des clients. \u00bb Par ailleurs Ikea vise un chiffre d\u2019affaires de 50 milliards d\u2019euros d\u2019ici 2020 et ce avec le soutien\u00a0des ventes en ligne.\u00a0Le groupe\u00a0su\u00e9dois\u00a0est\u00a0d&rsquo;ailleurs en bonne voie pour r\u00e9aliser cet objectif :\u00a0pour\u00a0l\u2019exercice 2016\u00a0son chiffre d\u2019affaires a d\u00e9j\u00e0 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/ikea-forte-croissance-en-belgique-gr%C3%A2ce-aux-nouveaux-magasins\">atteint\u00a034,2 milliards d\u2019euros, soit une hausse de 7,1%<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019an prochain Ikea lancera un webshop et des concepts de plus petit format en Belgique. Ces magasins serviront essentiellement de points de retrait pour le webshop. Par ailleurs le g\u00e9ant su\u00e9dois annonce d\u2019excellents r\u00e9sultats pour l\u2019exercice 2016. S\u2019adapter au client Actuellement Ikea n\u2019est pr\u00e9sent online que sur 14 de ses 28 march\u00e9s. L\u2019enseigne prend son [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea lance un webshop et des magasins de plus petit format en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019an prochain la cha\u00eene d\u2019ameublement su\u00e9doise Ikea lancera un webshop et des concepts de plus petit format en Belgique.\" \/>\n<meta name=\"robots\" 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