{"id":148015,"date":"2026-05-13T16:52:45","date_gmt":"2026-05-13T14:52:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148015"},"modified":"2026-05-13T16:52:46","modified_gmt":"2026-05-13T14:52:46","slug":"alibaba-excelle-dans-lia-mais-voit-ses-benefices-modestes-fondre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/alibaba-excelle-dans-lia-mais-voit-ses-benefices-modestes-fondre\/","title":{"rendered":"Alibaba excelle dans l&rsquo;IA, mais voit ses b\u00e9n\u00e9fices fondre comme neige au soleil"},"content":{"rendered":"\n<p>Le g\u00e9ant chinois de la technologie <strong>Alibaba <\/strong>a largement d\u00e9pass\u00e9 ses objectifs d&rsquo;investissement dans l&rsquo;intelligence artificielle (IA) et le \u00ab quick commerce \u00bb conna\u00eet \u00e9galement une belle croissance, mais cela se fait au d\u00e9triment de la rentabilit\u00e9. \u00ab Les marges b\u00e9n\u00e9ficiaires sont secondaires \u00bb, d\u00e9clare r\u00e9solument le PDG Eddie Wu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Faire ses achats avec l&rsquo;agent IA<\/h2>\n\n\n\n<p>Alibaba avait initialement annonc\u00e9 son intention d&rsquo;investir 380 milliards de yuans chinois (51,9 milliards d&rsquo;euros) dans l&rsquo;IA au cours des trois prochaines ann\u00e9es. Aujourd&rsquo;hui, l&rsquo;entreprise indique que ce montant sera d\u00e9pass\u00e9, bien qu&rsquo;aucun nouvel objectif n&rsquo;ait \u00e9t\u00e9 communiqu\u00e9. L&rsquo;entreprise constate une forte augmentation de la demande en services d&rsquo;IA, notamment dans sa division cloud Alibaba Cloud.<\/p>\n\n\n\n<p>Le chiffre d&rsquo;affaires du groupe Cloud Intelligence d&rsquo;Alibaba a augment\u00e9 de 38 % en glissement annuel pour atteindre 41,63 milliards de yuans (5,68 milliards d&rsquo;euros). Outre ses investissements dans les assistants IA, Alibaba a \u00e9galement \u00e9tendu les capacit\u00e9s de son chatbot Qwen. Les utilisateurs peuvent d\u00e9sormais faire leurs achats directement sur les places de march\u00e9 en ligne Taobao et Tmall via une conversation avec un agent IA, au lieu de parcourir des listes de produits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La livraison instantan\u00e9e se rapproche du seuil de rentabilit\u00e9<\/h2>\n\n\n\n<p>Le chiffre d&rsquo;affaires de la division e-commerce chinoise d&rsquo;Alibaba, y compris l&rsquo;important segment du \u00ab quick commerce \u00bb, s&rsquo;est \u00e9lev\u00e9 \u00e0 122,22 milliards de yuans (16,7 milliards d&rsquo;euros), soit l\u00e9g\u00e8rement au-dessus des 119,85 milliards de yuans attendus. La direction s&rsquo;est montr\u00e9e optimiste quant \u00e0 la rentabilit\u00e9 unitaire du \u00ab quick commerce \u00bb, qui devrait devenir positive d&rsquo;ici la fin de l&rsquo;exercice 2027.<\/p>\n\n\n\n<p>Selon Alibaba, les investissements dans le \u00ab quick commerce \u00bb (livraisons en 60 minutes) ont d\u00e9j\u00e0 contribu\u00e9 \u00e0 l&rsquo;acquisition de clients, \u00e0 une engagement accru des utilisateurs et \u00e0 une augmentation du nombre de transactions. La mon\u00e9tisation globale des activit\u00e9s de commerce \u00e9lectronique s&rsquo;est \u00e9galement am\u00e9lior\u00e9e au cours du dernier trimestre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">B\u00e9n\u00e9fices \u00e9vapor\u00e9s en raison d&rsquo;investissements \u00e9lev\u00e9s<\/h2>\n\n\n\n<p>Hors \u00e9l\u00e9ments exceptionnels, le b\u00e9n\u00e9fice net d&rsquo;Alibaba a chut\u00e9 de 99,7 % au cours du dernier trimestre, tandis que l&rsquo;EBITA ajust\u00e9 (b\u00e9n\u00e9fice avant int\u00e9r\u00eats, imp\u00f4ts et amortissements) a diminu\u00e9 de 84 %. Alibaba attribue cette baisse aux investissements dans ses entreprises technologiques et dans le \u00ab quick commerce \u00bb.<\/p>\n\n\n\n<p>\u00ab Notre objectif principal reste de cro\u00eetre plus rapidement que la moyenne du march\u00e9, afin de gagner des parts de march\u00e9 et de consolider notre position de leader incontest\u00e9. Les marges b\u00e9n\u00e9ficiaires sont pour l&rsquo;instant secondaires \u00bb, a d\u00e9clar\u00e9 le PDG Eddie Wu lors d&rsquo;une conf\u00e9rence t\u00e9l\u00e9phonique avec des analystes. Wu s&rsquo;attend toutefois \u00e0 ce que les marges brutes s&rsquo;am\u00e9liorent au cours des prochains trimestres.<\/p>\n\n\n\n<p>La course \u00e0 l&rsquo;IA fait d\u00e9j\u00e0 en sorte qu&rsquo;en Chine, l&rsquo;intelligence artificielle n&rsquo;est m\u00eame plus une \u00ab innovation \u00bb, mais fait d\u00e9j\u00e0 partie int\u00e9grante de l&rsquo;infrastructure, des \u00e9coles aux h\u00f4pitaux en passant par les magasins. <a href=\"https:\/\/www.retailtours.be\/wingzz\/\">C&rsquo;est pourquoi RetailDetail organise un voyage d&rsquo;inspiration en Chine pour les responsables du commerce de d\u00e9tail, du 7 au 13 septembre 2026. Rejoignez-nous et vivez l&rsquo;exp\u00e9rience par vous-m\u00eame !<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"989\" height=\"639\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/wingzz-en.png\" alt=\"\" class=\"wp-image-147376\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/wingzz-en.png 989w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/wingzz-en-300x194.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/wingzz-en-768x496.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/wingzz-en-618x400.png 618w\" sizes=\"auto, (max-width: 989px) 100vw, 989px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant chinois de la technologie Alibaba a largement d\u00e9pass\u00e9 ses objectifs d&rsquo;investissement dans l&rsquo;intelligence artificielle (IA) et le \u00ab quick commerce \u00bb conna\u00eet \u00e9galement une belle croissance, mais cela se fait au d\u00e9triment de la rentabilit\u00e9. \u00ab La marge reste marginale \u00bb, d\u00e9clare avec fermet\u00e9 le PDG Eddie Wu.<\/p>\n","protected":false},"author":10,"featured_media":148016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[209],"topic":[266],"region":[277],"class_list":["post-148015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-alibaba","topic-resultats-financiers","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alibaba excelle dans l&#039;IA, mais voit ses b\u00e9n\u00e9fices fondre comme neige au soleil - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Alibaba a largement d\u00e9pass\u00e9 ses objectifs d&#039;investissement dans l&#039;intelligence artificielle (IA). \u00ab Les marges b\u00e9n\u00e9ficiaires sont secondaires \u00bb, d\u00e9clare le PDG Eddie Wu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/alibaba-excelle-dans-lia-mais-voit-ses-benefices-modestes-fondre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alibaba excelle dans l&#039;IA, mais voit ses b\u00e9n\u00e9fices fondre comme neige au soleil - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Alibaba a largement d\u00e9pass\u00e9 ses objectifs d&#039;investissement dans 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name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorg Snoeck\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/alibaba-excelle-dans-lia-mais-voit-ses-benefices-modestes-fondre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/alibaba-excelle-dans-lia-mais-voit-ses-benefices-modestes-fondre\\\/\"},\"author\":{\"name\":\"Jorg Snoeck\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/71d9b89376db00e9b1aa8a2841e71a72\"},\"headline\":\"Alibaba excelle dans l&rsquo;IA, mais voit ses b\u00e9n\u00e9fices fondre comme neige au 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