{"id":148077,"date":"2026-05-18T10:39:03","date_gmt":"2026-05-18T08:39:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148077"},"modified":"2026-05-18T10:39:04","modified_gmt":"2026-05-18T08:39:04","slug":"linternational-devient-le-moteur-de-la-croissance-daldi-nord","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/linternational-devient-le-moteur-de-la-croissance-daldi-nord\/","title":{"rendered":"L’international devient le moteur de la croissance d’Aldi Nord"},"content":{"rendered":"\n

Pr\u00e8s de la moiti\u00e9 du chiffre d’affaires d’Aldi Nord<\/strong> provient encore d’Allemagne, mais les deux tiers de la croissance du distributeur sont r\u00e9alis\u00e9s \u00e0 l’\u00e9tranger. Le potentiel est l\u00e0 : c’est uniquement en Belgique que le discounter d\u00e9tient d\u00e9j\u00e0 une part de march\u00e9 sup\u00e9rieure \u00e0 10 %.<\/p>\n\n\n\n

Forte expansion<\/h2>\n\n\n\n

Pour Aldi Nord, la croissance doit de plus en plus provenir de l’\u00e9tranger. L’Allemagne repr\u00e9sente aujourd’hui encore 47 % du chiffre d’affaires de 31,4 milliards d’euros, mais sur les 7 milliards d’euros de chiffre d’affaires que le groupe a gagn\u00e9s au cours des cinq derni\u00e8res ann\u00e9es, pr\u00e8s des deux tiers provenaient de l’\u00e9tranger<\/a>, selon une analyse du Lebensmittel Zeitung.<\/p>\n\n\n\n

L’ann\u00e9e derni\u00e8re, l’entreprise a gagn\u00e9 des parts de march\u00e9 dans tous les pays europ\u00e9ens o\u00f9 elle est active : outre l’Allemagne, cela concerne \u00e9galement la Belgique, les Pays-Bas, la France, le Luxembourg, la Pologne, le Portugal et l’Espagne. Mais dans un seul pays en dehors de l’Allemagne, Aldi Nord d\u00e9tient une part de march\u00e9 sup\u00e9rieure \u00e0 10 %, \u00e0 savoir la Belgique. Il existe donc encore un fort potentiel de croissance. De plus, le discounter s\u2019inspire sans aucun doute du succ\u00e8s \u00e0 l\u2019\u00e9tranger de son rival de toujours, Lidl<\/strong>: cette cha\u00eene d\u00e9tient une part de march\u00e9 d\u2019au moins 6,9 % sur tous les march\u00e9s o\u00f9 Aldi Nord est \u00e9galement pr\u00e9sent.<\/p>\n\n\n\n

En Pologne, face \u00e0 des concurrents de taille tels que Biedronka<\/strong>, Zabka<\/strong> et Lidl<\/strong>, Aldi ne d\u00e9tient qu’une part de march\u00e9 de 1,2 %. En France, il a certes fallu cinq ans au discounter pour transformer et int\u00e9grer les centaines de magasins Leader Price<\/strong> rachet\u00e9s, mais entre-temps, la cha\u00eene y a atteint une part de march\u00e9 de 2,5 %. En Espagne, le discounter compte d\u00e9sormais plus de 500 magasins, g\u00e9n\u00e9rant un chiffre d’affaires de plus de 2 milliards d’euros et une part de march\u00e9 de 2,9 %. Au Portugal \u00e9galement, o\u00f9 le d\u00e9taillant est pr\u00e9sent depuis 2006, la part de march\u00e9 s’\u00e9l\u00e8ve \u00e0 2,9 %. Aux Pays-Bas, la part de march\u00e9 a atteint 5,7 %.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pr\u00e8s de la moiti\u00e9 du chiffre d’affaires d’Aldi Nord provient encore d’Allemagne, mais les deux tiers de la croissance du distributeur sont r\u00e9alis\u00e9s \u00e0 l’\u00e9tranger. Le potentiel est l\u00e0 : c’est uniquement en Belgique que le discounter d\u00e9tient d\u00e9j\u00e0 une part de march\u00e9 sup\u00e9rieure \u00e0 10 %.<\/p>\n","protected":false},"author":3,"featured_media":148078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[203],"topic":[276],"region":[243],"class_list":{"0":"post-148077","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-aldi","11":"topic-expansion","12":"region-europe"},"acf":[],"yoast_head":"\nL'international devient le moteur de la croissance d'Aldi Nord - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pr\u00e8s de la moiti\u00e9 du chiffre d'affaires d'Aldi Nord 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