{"id":148123,"date":"2026-05-18T13:38:30","date_gmt":"2026-05-18T11:38:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148123"},"modified":"2026-05-18T13:38:39","modified_gmt":"2026-05-18T11:38:39","slug":"en-images-le-premier-wondr-lab-sinstalle-dans-une-pharmacie-emblematique-de-louvain","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/en-images-le-premier-wondr-lab-sinstalle-dans-une-pharmacie-emblematique-de-louvain\/","title":{"rendered":"[En images] Le premier Wondr Lab s&rsquo;installe dans une pharmacie embl\u00e9matique de Louvain"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(683 \/ 1024)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" 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loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-148112\" data-id=\"148112\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-10-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-10-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-10-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-10-768x1151.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-10-1025x1536.jpg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-10-1366x2048.jpg 1366w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-10-scaled.jpg 1708w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-148110\" data-id=\"148110\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-2-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-2-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-2-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-2-768x1151.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-2-1025x1536.jpg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-2-1366x2048.jpg 1366w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-2-scaled.jpg 1708w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-148111\" data-id=\"148111\" data-aspect-ratio=\"576 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/WONDR-Lab-Opening-9-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/WONDR-Lab-Opening-9-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/WONDR-Lab-Opening-9-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/WONDR-Lab-Opening-9-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/WONDR-Lab-Opening-9-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/WONDR-Lab-Opening-9-1152x2048.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/WONDR-Lab-Opening-9.jpg 1290w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>La marque belge de produits de soin durables <strong>Wondr<\/strong>, qui fait partie de <strong>Planet B<\/strong>, a inaugur\u00e9 samedi son troisi\u00e8me magasin physique \u2013 et aussi le plus ambitieux \u2013 \u00e0 Louvain. Ce b\u00e2timent embl\u00e9matique du XVIe si\u00e8cle a abrit\u00e9 une pharmacie pendant plus de 150 ans, mais il est d\u00e9sormais le premier \u00ab Wondr Lab \u00bb. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un b\u00e2timent charg\u00e9 d\u2019histoire<\/h2>\n\n\n\n<p>Situ\u00e9 dans la Mechelsestraat, l\u00e0 o\u00f9 sept rues se croisaient autrefois, ce b\u00e2timent est devenu, d\u00e8s la fin du XIXe si\u00e8cle, l\u2019une des pharmacies les plus connues de la ville. Apr\u00e8s la fermeture de De Zeven Hoeken au d\u00e9but de cette ann\u00e9e, Wondr \u00e9crit d\u00e9sormais un nouveau chapitre de l\u2019histoire du b\u00e2timent.<\/p>\n\n\n\n<p>\u00ab D\u00e8s le premier jour, Wondr s\u2019est construit sur l\u2019expertise pharmaceutique et des fondements scientifiques. Le principe<em> \u201cpharmacy-first\u201d<\/em> est inscrit dans l\u2019ADN de la marque \u00bb, explique le PDG Tibbe Verschaffel. C\u2019\u00e9tait donc \u00ab la d\u00e9cision la plus logique qui soit \u00bb, mais prise de mani\u00e8re assez impulsive, admet le PDG Tibbe Verschaffel \u00e0 RetailDetail.<\/p>\n\n\n\n<p>\u00ab Nous n&rsquo;avions <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/wondr-ouvre-son-troisieme-magasin-phare-a-louvain-ce-netait-pas-prevu\/\" type=\"link\" id=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/wondr-ouvre-son-troisieme-magasin-phare-a-louvain-ce-netait-pas-prevu\/\">absolument pas l\u2019intention d\u2019ouvrir un autre magasin \u00bb, car les magasins co\u00fbtent cher<\/a>, mais lorsqu\u2019il a vu le local, il a \u00e9t\u00e9 conquis. \u00ab J\u2019ai pris ma d\u00e9cision en l\u2019espace de deux jours. \u00bb Auparavant, Wondr avait d\u00e9j\u00e0 connu deux pop-up stores \u00e0 succ\u00e8s \u00e0 Louvain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un magasin comme lieu de dialogue sinc\u00e8re<\/h2>\n\n\n\n<p>Le Wondr Lab promet d\u2019\u00eatre plus qu\u2019un magasin traditionnel. \u00ab C\u2019est l\u2019endroit o\u00f9 nous pouvons raconter notre histoire dans son int\u00e9gralit\u00e9 \u00bb, explique la marque. \u00ab O\u00f9 nous pouvons montrer ce que contiennent nos formules, pourquoi cela fonctionne, et ce que cela signifie concr\u00e8tement pour votre peau ou vos cheveux. Pas comme un argumentaire de vente, mais comme une conversation honn\u00eate. \u00bb<\/p>\n\n\n\n<p>Wondr se positionne comme \u00ab une marque de soins personnels <em>ax\u00e9e sur la science<\/em> \u00bb qui allie durabilit\u00e9 et tendances beaut\u00e9. Les produits sont exempts de plastiques \u00e0 usage unique et de microplastiques, ainsi que d\u2019ingr\u00e9dients perturbateurs endocriniens, et ne contiennent que des composants naturels et durables. La marque, fond\u00e9e en 2021, est certifi\u00e9e B Corp et disponible en Belgique et aux Pays-Bas.<\/p>\n\n\n\n<p>Vous d\u00e9couvrirez comment les magasins, les r\u00e9seaux sociaux et les coups marketing viraux s\u2019entrem\u00ealent pour contribuer au succ\u00e8s de Planet B lors du <strong>Retail Marketing Day, le 24 septembre<\/strong>. \u00ab Gr\u00e2ce \u00e0 une strat\u00e9gie ax\u00e9e sur les r\u00e9seaux sociaux et \u00e0 une approche omnicanale \u00e0 part enti\u00e8re, nous d\u00e9montrons <a href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/retail-marketing-day-2026-fr\/\" type=\"link\" id=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/retail-marketing-day-2026-fr\/\">qu\u2019il n\u2019est pas n\u00e9cessaire de disposer de budgets colossaux pour construire une marque forte \u00bb, explique Ruben Renaer, directeur num\u00e9rique, au pied de l\u2019Atomium \u00e0 Bruxelles.<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/retail-marketing-day-2026-fr\/\">R\u00e9servez d\u00e8s maintenant votre billet early-bird pour le Retail Marketing Day 2026<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La marque belge de produits de soin durables Wondr, qui fait partie de Planet B, a inaugur\u00e9 samedi son troisi\u00e8me magasin physique \u2013 et aussi le plus ambitieux \u2013 \u00e0 Louvain. Ce b\u00e2timent embl\u00e9matique du XVIe si\u00e8cle a abrit\u00e9 une pharmacie pendant plus de 150 ans, mais il accueille d\u00e9sormais le premier \u00ab Wondr Lab \u00bb.<\/p>\n","protected":false},"author":5,"featured_media":148124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[],"company":[1439,1568],"topic":[340,1262,310],"region":[570,569],"class_list":["post-148123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","company-planet-b","company-wondr-care","topic-concept-de-magasin","topic-en-images","topic-ouverture-de-magasin","region-brabant-flamand","region-vlaams-brabant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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