{"id":148206,"date":"2026-05-18T17:14:35","date_gmt":"2026-05-18T15:14:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148206"},"modified":"2026-05-18T17:14:37","modified_gmt":"2026-05-18T15:14:37","slug":"carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\/","title":{"rendered":"Carrefour mise sur le march\u00e9 en pleine expansion des seniors"},"content":{"rendered":"\n

Carrefour <\/strong>lance dans ses magasins de proximit\u00e9 un nouveau concept destin\u00e9 aux consommateurs seniors. Sous le nom de \u00ab Carrefour des G\u00e9n\u00e9rations<\/em> \u00bb, le distributeur fran\u00e7ais souhaite fid\u00e9liser davantage les seniors gr\u00e2ce \u00e0 des produits adapt\u00e9s, des services suppl\u00e9mentaires et un accompagnement plus personnalis\u00e9 en magasin.<\/p>\n\n\n\n

\u00ab La cha\u00eene pr\u00e9f\u00e9r\u00e9e des seniors \u00bb<\/h2>\n\n\n\n

L’initiative d\u00e9marre dans les formats de proximit\u00e9 fran\u00e7ais Carrefour Express, City, Contact et Montagne. Carrefour qualifie les seniors de \u00ab public strat\u00e9gique \u00bb pour ses magasins de proximit\u00e9 : selon les chiffres de NielsenIQ, le groupe des plus de 60 ans repr\u00e9sentera plus d’un tiers de la population d’ici 2060. Ces consommateurs effectuent d\u00e9j\u00e0 aujourd’hui 34 % de leurs d\u00e9penses alimentaires dans les magasins de proximit\u00e9. Le distributeur souhaite donc r\u00e9pondre au vieillissement rapide de la population et se positionner comme \u00ab la cha\u00eene pr\u00e9f\u00e9r\u00e9e des seniors \u00bb.<\/p>\n\n\n\n

Le programme repose sur quatre piliers que Carrefour a d\u00e9velopp\u00e9s en collaboration avec des clients seniors fid\u00e8les et une vingtaine de magasins pilotes. Il pr\u00e9voit notamment une gamme adapt\u00e9e avec des portions plus petites, des produits aux propri\u00e9t\u00e9s nutritionnelles suppl\u00e9mentaires et des produits r\u00e9gionaux qui mettent l\u2019accent sur l\u2019exp\u00e9rience gustative. Carrefour pr\u00e9voit \u00e9galement une signalisation sp\u00e9cifique afin que les clients seniors trouvent plus rapidement les produits en rayon.<\/p>\n\n\n\n

Par ailleurs, les employ\u00e9s des magasins recevront une formation suppl\u00e9mentaire afin de mieux accompagner les seniors pendant leurs achats. Carrefour s’appuie pour cela sur une charte de bonnes pratiques. Les employ\u00e9s doivent aider plus activement les clients en leur fournissant des informations sur les produits, en prenant des commandes sp\u00e9ciales et en leur apportant un soutien pendant leurs achats.<\/p>\n\n\n\n

Lieu de rencontre sociale<\/h2>\n\n\n\n

En mati\u00e8re de services, Carrefour propose notamment la livraison gratuite \u00e0 partir de 50 euros d\u2019achat, une aide pour s\u2019inscrire au programme de fid\u00e9lit\u00e9 et des services suppl\u00e9mentaires tels qu\u2019un point postal et la presse quotidienne dans certains magasins. <\/p>\n\n\n\n

Enfin, Carrefour souhaite mettre davantage en avant le r\u00f4le des magasins de quartier en tant que lieux de rencontre sociale. Le distributeur organise donc des activit\u00e9s telles que des pauses caf\u00e9, des d\u00e9gustations et des chasses au tr\u00e9sor afin de \u00ab renforcer les liens sociaux et les \u00e9changes interg\u00e9n\u00e9rationnels \u00bb.<\/p>\n\n\n\n

Avec ce projet, Carrefour apporte un peu plus de services dans le commerce de d\u00e9tail, \u00e0 un moment o\u00f9 les cha\u00eenes de supermarch\u00e9s europ\u00e9ennes cherchent de plus en plus \u00e0 se d\u00e9marquer de la concurrence sur les prix et des acteurs en ligne.<\/p>\n","protected":false},"excerpt":{"rendered":"

Carrefour lance dans ses magasins de proximit\u00e9 un nouveau concept destin\u00e9 aux consommateurs seniors. Sous le nom de \u00ab Carrefour des G\u00e9n\u00e9rations \u00bb, le distributeur fran\u00e7ais souhaite fid\u00e9liser davantage les seniors gr\u00e2ce \u00e0 des produits adapt\u00e9s, des services suppl\u00e9mentaires et un accompagnement plus personnalis\u00e9 en magasin.<\/p>\n","protected":false},"author":5,"featured_media":148207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[2035],"people":[],"extra":[],"company":[87],"topic":[],"region":[342],"class_list":{"0":"post-148206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-seniors","10":"company-carrefour","11":"region-france"},"acf":[],"yoast_head":"\nCarrefour mise sur le march\u00e9 en pleine expansion des seniors - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carrefour lance dans ses magasins de proximit\u00e9 un nouveau concept destin\u00e9 aux consommateurs seniors, sous le nom de \u00ab Carrefour des G\u00e9n\u00e9rations \u00bb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrefour mise sur le march\u00e9 en pleine expansion des seniors - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Carrefour lance dans ses magasins de proximit\u00e9 un nouveau concept destin\u00e9 aux consommateurs seniors, sous le nom de \u00ab Carrefour des G\u00e9n\u00e9rations \u00bb.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-18T15:14:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T15:14:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/shutterstock_2184323813.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Carrefour mise sur le march\u00e9 en pleine expansion des seniors\",\"datePublished\":\"2026-05-18T15:14:35+00:00\",\"dateModified\":\"2026-05-18T15:14:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\\\/\"},\"wordCount\":456,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/shutterstock_2184323813.jpg\",\"keywords\":[\"seniors\"],\"articleSection\":[\"Food\",\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\\\/\",\"name\":\"Carrefour mise sur le march\u00e9 en pleine expansion des seniors - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/shutterstock_2184323813.jpg\",\"datePublished\":\"2026-05-18T15:14:35+00:00\",\"dateModified\":\"2026-05-18T15:14:37+00:00\",\"description\":\"Carrefour lance dans ses magasins de proximit\u00e9 un nouveau concept destin\u00e9 aux consommateurs seniors, sous le nom de \u00ab Carrefour des G\u00e9n\u00e9rations \u00bb.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/shutterstock_2184323813.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/shutterstock_2184323813.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Manuel Esteban \\\/ Shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Carrefour mise sur le march\u00e9 en pleine expansion des seniors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Carrefour mise sur le march\u00e9 en pleine expansion des seniors - RetailDetail BE","description":"Carrefour lance dans ses magasins de proximit\u00e9 un nouveau concept destin\u00e9 aux consommateurs seniors, sous le nom de \u00ab Carrefour des G\u00e9n\u00e9rations \u00bb.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\/","og_locale":"fr_FR","og_type":"article","og_title":"Carrefour mise sur le march\u00e9 en pleine expansion des seniors - RetailDetail BE","og_description":"Carrefour lance dans ses magasins de proximit\u00e9 un nouveau concept destin\u00e9 aux consommateurs seniors, sous le nom de \u00ab Carrefour des G\u00e9n\u00e9rations \u00bb.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\/","og_site_name":"RetailDetail BE","article_published_time":"2026-05-18T15:14:35+00:00","article_modified_time":"2026-05-18T15:14:37+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/shutterstock_2184323813.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Carrefour mise sur le march\u00e9 en pleine expansion des seniors","datePublished":"2026-05-18T15:14:35+00:00","dateModified":"2026-05-18T15:14:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\/"},"wordCount":456,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/shutterstock_2184323813.jpg","keywords":["seniors"],"articleSection":["Food","Food"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\/","name":"Carrefour mise sur le march\u00e9 en pleine expansion des seniors - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/shutterstock_2184323813.jpg","datePublished":"2026-05-18T15:14:35+00:00","dateModified":"2026-05-18T15:14:37+00:00","description":"Carrefour lance dans ses magasins de proximit\u00e9 un nouveau concept destin\u00e9 aux consommateurs seniors, sous le nom de \u00ab Carrefour des G\u00e9n\u00e9rations \u00bb.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/shutterstock_2184323813.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/shutterstock_2184323813.jpg","width":1000,"height":667,"caption":"Manuel Esteban \/ Shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-mise-sur-le-marche-en-pleine-expansion-des-seniors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Carrefour mise sur le march\u00e9 en pleine expansion des seniors"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/shutterstock_2184323813.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/148206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=148206"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/148206\/revisions"}],"predecessor-version":[{"id":148208,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/148206\/revisions\/148208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/148207"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=148206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=148206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=148206"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=148206"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=148206"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=148206"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=148206"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=148206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}