{"id":148363,"date":"2026-05-20T10:39:23","date_gmt":"2026-05-20T08:39:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148363"},"modified":"2026-05-20T10:39:24","modified_gmt":"2026-05-20T08:39:24","slug":"comment-la-chine-compte-desormais-conquerir-leurope-avec-le-cafe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-la-chine-compte-desormais-conquerir-leurope-avec-le-cafe\/","title":{"rendered":"Comment la Chine compte conqu\u00e9rir l&rsquo;Europe avec le caf\u00e9"},"content":{"rendered":"\n<p>La cha\u00eene de caf\u00e9s chinoise <strong>Cotti Coffee<\/strong> a ouvert cette semaine son premier \u00e9tablissement belge \u00e0 Bruxelles, juste en face des b\u00e2timents de la Commission europ\u00e9enne. Dans le plus pur style chinois, le concept se distingue par ses prix cass\u00e9s et son expansion fulgurante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;int\u00e9gration verticale r\u00e9duit les co\u00fbts<\/h2>\n\n\n\n<p>La formule entend se d\u00e9marquer par des prix particuli\u00e8rement bas : les clients paient 0,99 euro pour un espresso et 1,99 euro pour un americano. Du moins, pour ceux qui souhaitent t\u00e9l\u00e9charger l&rsquo;application et s&rsquo;inscrire. Pour les amateurs de boissons autres que le caf\u00e9 classique, et surtout les jeunes, le menu propose \u00e9galement des caf\u00e9s aux fruits \u00e0 la mangue, au pomelo ou \u00e0 la pomme. La cha\u00eene vend \u00e9galement des th\u00e9s aux fruits et, bien s\u00fbr, le tr\u00e8s populaire matcha.<\/p>\n\n\n\n<p>Selon Cotti Coffee, la cha\u00eene peut proposer des prix aussi bas gr\u00e2ce \u00e0 une forte int\u00e9gration verticale. \u00ab La plupart des ingr\u00e9dients sont fabriqu\u00e9s dans nos propres usines en Chine. Nous disposons \u00e9galement de notre propre cha\u00eene d\u2019approvisionnement, directement aupr\u00e8s des producteurs de caf\u00e9. Les co\u00fbts sont donc <a href=\"https:\/\/www.vrt.be\/vrtnws\/nl\/kijk\/2026\/05\/18\/video-chinese-koffiebar-opent-in-brussel\/\">tr\u00e8s bas, y compris pour nos mati\u00e8res premi\u00e8res<\/a> \u00bb, explique Wang Xiao, responsable du Benelux chez Cotti Coffee, \u00e0 Vrt Nws.<\/p>\n\n\n\n<p>L&rsquo;entreprise poss\u00e8de \u00e9galement sa propre plantation de caf\u00e9 en Indon\u00e9sie. La cha\u00eene tente ainsi de r\u00e9duire sa d\u00e9pendance vis-\u00e0-vis des fournisseurs externes \u00e0 une \u00e9poque o\u00f9 les prix du caf\u00e9 fluctuent fortement \u00e0 l&rsquo;\u00e9chelle mondiale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La Chine, conqu\u00e9rante du caf\u00e9<\/h2>\n\n\n\n<p>Cotti Coffee est consid\u00e9r\u00e9e comme l\u2019une des cha\u00eenes de caf\u00e9 \u00e0 la croissance la plus rapide au monde. Selon ses propres dires, l\u2019entreprise compte d\u00e9j\u00e0 quelque 18 000 points de vente, principalement en Chine, mais aussi en France et en Allemagne. Tout cela s\u2019inscrit dans la conqu\u00eate chinoise : m\u00eame dans le domaine du caf\u00e9, le pays veut devenir une grande puissance. <\/p>\n\n\n\n<p>\u00ab C&rsquo;est le moment id\u00e9al \u00bb, d\u00e9clare Wang Xiao. \u00ab L&rsquo;influence mondiale de la Chine ne cesse de cro\u00eetre. J&rsquo;esp\u00e8re que d&rsquo;ici cinq ans, nous aurons davantage de magasins et d&rsquo;influence en Europe. Et que nous pourrons proposer encore plus de bons produits aux Europ\u00e9ens. \u00bb<\/p>\n\n\n\n<p>L&rsquo;ouverture \u00e0 Bruxelles n&rsquo;est donc qu&rsquo;un d\u00e9but. Au cours des prochains mois, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-discounter-chinois-cotti-coffee-devoile-ses-premieres-succursales-belges\/\" type=\"link\" id=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-discounter-chinois-cotti-coffee-devoile-ses-premieres-succursales-belges\/\">la cha\u00eene pr\u00e9voit d&rsquo;ouvrir cinq autres magasins en Belgique<\/a>. Un deuxi\u00e8me magasin bruxellois verra le jour dans la rue des Lombards, pr\u00e8s de la Grand-Place, ainsi que deux magasins \u00e0 Anvers, un \u00e0 Gand et un \u00e0 Namur.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.retailtours.be\/wingzz\/\">D&rsquo;o\u00f9 vient cette soif d&rsquo;expansion et d&rsquo;innovation chinoise ? D\u00e9couvrez-le sur place lors du voyage d&rsquo;inspiration Wingzz organis\u00e9 par RetailDetail. <\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"989\" height=\"639\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/wingzz-en.png\" alt=\"\" class=\"wp-image-147376\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/wingzz-en.png 989w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/wingzz-en-300x194.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/wingzz-en-768x496.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/wingzz-en-618x400.png 618w\" sizes=\"auto, (max-width: 989px) 100vw, 989px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de caf\u00e9s chinoise Cotti Coffee a ouvert cette semaine son premier \u00e9tablissement belge \u00e0 Bruxelles, juste en face des b\u00e2timents de la Commission europ\u00e9enne. Dans le plus pur style chinois, cette enseigne se distingue par ses prix tr\u00e8s comp\u00e9titifs et son expansion fulgurante.<\/p>\n","protected":false},"author":5,"featured_media":148364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[1966],"topic":[197,310],"region":[413,277],"class_list":{"0":"post-148363","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-cotti-coffee","10":"topic-expansie","11":"topic-ouverture-de-magasin","12":"region-bruxelles","13":"region-chine"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment la Chine compte conqu\u00e9rir l&#039;Europe avec le caf\u00e9 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-la-chine-compte-desormais-conquerir-leurope-avec-le-cafe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment la Chine compte conqu\u00e9rir l&#039;Europe avec le caf\u00e9 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La cha\u00eene de caf\u00e9s chinoise Cotti Coffee a ouvert cette semaine son premier \u00e9tablissement belge \u00e0 Bruxelles, juste en face des b\u00e2timents de la Commission europ\u00e9enne. 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