une baisse de 4,3 % de son chiffre d’affaires<\/a> et \u00e0 une chute de plus de 28 % de ses b\u00e9n\u00e9fices, alors que la demande en articles de luxe diminuait en raison de difficult\u00e9s \u00e9conomiques et d’une \u00e9volution des comportements d’achat. L’ann\u00e9e derni\u00e8re, le chiffre d’affaires a de nouveau augment\u00e9, atteignant 19,3 milliards de dollars (16,6 milliards d’euros). Le directeur artistique Blazy, qui a pr\u00e9sent\u00e9 sa premi\u00e8re collection en octobre 2025, a clairement redonn\u00e9 un nouveau souffle \u00e0 l\u2019identit\u00e9 de la marque. Parmi les succ\u00e8s, on peut citer le \u00ab maxi flapbag \u00bb, un sac \u00e0 main d\u2019environ 7 800 euros, et les versions color\u00e9es du classique trench-coat en tweed Chanel.<\/p>\n\n\n\nLa PDG Leena Nair a soulign\u00e9 que les impulsions cr\u00e9atives de 2025 avaient eu un impact positif sur toutes les activit\u00e9s de l’entreprise. Le b\u00e9n\u00e9fice d’exploitation a augment\u00e9 de 5 % pour atteindre 4,7 milliards de dollars (environ 4,4 milliards d’euros), une am\u00e9lioration par rapport \u00e0 2024, bien que ce chiffre reste inf\u00e9rieur \u00e0 ceux de 2021 \u00e0 2023. La croissance a \u00e9t\u00e9 la plus forte sur le march\u00e9 am\u00e9ricain, o\u00f9 le chiffre d’affaires a augment\u00e9 de 7,2 %, tandis que le chiffre d’affaires dans la r\u00e9gion Asie-Pacifique, le plus grand march\u00e9 de Chanel, a baiss\u00e9 de 0,8 % et a progress\u00e9 de 2,5 % en Europe. Le march\u00e9 du Moyen-Orient, qui repr\u00e9sente environ 4 % du chiffre d’affaires, est rest\u00e9 r\u00e9silient malgr\u00e9 les tensions g\u00e9opolitiques.<\/p>\n\n\n\n
Chanel a augment\u00e9 ses prix de 3 % en 2025 et pr\u00e9voit de mettre en \u0153uvre des hausses similaires cette ann\u00e9e. La marque a ouvert 41 nouvelles boutiques l’ann\u00e9e derni\u00e8re et pr\u00e9voit d’en ouvrir 30 cette ann\u00e9e, dont neuf boutiques de mode aux \u00c9tats-Unis. Alors que certains analystes craignent que la croissance de la marque se fasse au d\u00e9triment d’autres marques de luxe, d’autres y voient un signe que l’industrie du luxe peut se redresser, \u00e0 condition qu’une nouvelle cr\u00e9ativit\u00e9 soit apport\u00e9e.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
La croissance de 2 % du chiffre d’affaires enregistr\u00e9e par Chanel en 2025 est en partie due \u00e0 l’apport du directeur artistique Matthieu Blazy, qui a su s\u00e9duire une nouvelle client\u00e8le gr\u00e2ce \u00e0 des versions revisit\u00e9es de produits embl\u00e9matiques tels que les sacs et les manteaux. <\/p>\n","protected":false},"author":10,"featured_media":148426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[509,1656],"people":[],"extra":[43],"company":[510],"topic":[266],"region":[],"class_list":{"0":"post-148425","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-luxe","10":"tag-luxe-2","11":"extra-plus","12":"company-chanel","13":"topic-resultats-financiers"},"acf":[],"yoast_head":"\n
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