{"id":14845,"date":"2016-09-19T16:37:04","date_gmt":"2016-09-19T16:37:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ahold-delhaize-retire-des-produits-de-kraft-heinz-des-rayons-2\/"},"modified":"2016-09-19T16:37:04","modified_gmt":"2016-09-19T16:37:04","slug":"ahold-delhaize-retire-des-produits-de-kraft-heinz-des-rayons-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ahold-delhaize-retire-des-produits-de-kraft-heinz-des-rayons-2\/","title":{"rendered":"Ahold Delhaize retire des produits de Kraft Heinz des rayons"},"content":{"rendered":"<p style=\"margin: 0cm 0cm 10pt\">Dans ses n\u00e9gociations impitoyables avec ses fournisseurs <strong>Ahold Delhaize <\/strong>risque d\u2019\u00eatre\u00a0\u00e9vinc\u00e9 par ses propres franchis\u00e9s. Ces derniers ont r\u00e9v\u00e9l\u00e9 que le distributeur avait retir\u00e9 des produits de <strong>Kraft Heinz<\/strong> des rayons r\u00e9cemment.<\/p>\n<p><!--break--><\/p>\n<h2 style=\"margin: 0cm 0cm 10pt\">Une guerre de pouvoir<\/h2>\n<p style=\"margin: 0cm 0cm 10pt\">Au mois d\u2019ao\u00fbt, suite au refus de Kraft Heinz de n\u00e9gocier avec Ahold Delhaize, ce dernier aurait supprim\u00e9 28 produits diff\u00e9rents du fabricant, \u00e9crit Distrifood. Il s\u2019agissait de produits des marques Heinz, Karvan, C\u00e9vitam et Venz.<\/p>\n<p style=\"margin: 0cm 0cm 10pt\">\nCe boycott t\u00e9moigne de l\u2019acharnement avec lequel Ahold Delhaize entend mener le jeu. Mais la mani\u00e8re dont le d\u00e9r\u00e9f\u00e9rencement a \u00e9t\u00e9 d\u00e9voil\u00e9, n\u2019augure rien de bon pour le groupe fusionn\u00e9. Les franchis\u00e9s et les fabricants de marques semblent faire front ensemble dans une guerre de pouvoir contre Ahold Delhaize.<\/p>\n<p style=\"margin: 0cm 0cm 10pt\">\nCar que s&rsquo;est-il pass\u00e9 exactement\u00a0? Lors d\u2019un proc\u00e8s entre Albert Heijn et l\u2019association de ses franchis\u00e9s n\u00e9erlandais (VAHFR), ces derniers ont d\u00e9voil\u00e9 un e-mail qu\u2019ils avaient re\u00e7u de la direction d\u2019Albert Heijn le 19 ao\u00fbt, avec le message suivant : \u00ab Malheureusement Kraft Heinz ne semble pas pour l\u2019instant dispos\u00e9 \u00e0 envisager l\u2019avenir de mani\u00e8re constructive avec nous. C\u2019est pourquoi diff\u00e9rents produits de Kraft Heinz ne sont plus disponibles. \u00bb<\/p>\n<h2 style=\"margin: 0cm 0cm 10pt\">\nE-mails anonymes<\/h2>\n<p style=\"margin: 0cm 0cm 10pt\">Bien \u00e9videmment cet e-mail fait r\u00e9f\u00e9rence aux discussions du groupe fusionn\u00e9 Ahold Delhaize avec ses principaux fournisseurs. Comme nous l\u2019apprenions r\u00e9cemment, Ahold Deldhaize exige <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ahold-delhaize-exige-une-prime-d%E2%80%99int%C3%A9gration-de-ses-fournisseurs\" target=\"_blank\" rel=\"noopener\">un bonus d\u2019int\u00e9gration<\/a> et de meilleures conditions de la part de ses fabricants de marques, mais ces derniers <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-fabricants-de-marques-portent-plainte-contre-ahold-delhaize\" target=\"_blank\" rel=\"noopener\">s\u2019y opposent fermement<\/a>.<\/p>\n<p style=\"margin: 0cm 0cm 10pt\">\nLes franchis\u00e9s n\u00e9erlandais d\u2019Albert Heijn cite ce d\u00e9r\u00e9f\u00e9rencement comme argument pour d\u00e9noncer la toute-puissance du retailer. Ils ont intent\u00e9 un proc\u00e8s contre Albert Heijn concernant les contributions qu\u2019ils ont d\u00fb payer \u00e0 AH durant des ann\u00e9es. L\u2019indemnisation exig\u00e9e s\u2019\u00e9l\u00e8verait \u00e0 quelque 400 millions d\u2019euros.<\/p>\n<p style=\"margin: 0cm 0cm 10pt\">\nL\u2019association des franchis\u00e9s VAHFR disposerait \u00e9galement d\u2019e-mails anonymes o\u00f9 des fabricants t\u00e9moignent des n\u00e9gociations avec Ahold Delhaize. Toutefois aucun fabricant n\u2019ose s\u2019exprimer ouvertement. Mais le fait que des franchis\u00e9s diffusent des informations confidentielles allant \u00e0 l\u2019encontre des int\u00e9r\u00eats de leur propre organisation, est particuli\u00e8rement n\u00e9faste pour Ahold Delhaize.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans ses n\u00e9gociations impitoyables avec ses fournisseurs Ahold Delhaize risque d\u2019\u00eatre\u00a0\u00e9vinc\u00e9 par ses propres franchis\u00e9s. Ces derniers ont r\u00e9v\u00e9l\u00e9 que le distributeur avait retir\u00e9 des produits de Kraft Heinz des rayons r\u00e9cemment. Une guerre de pouvoir Au mois d\u2019ao\u00fbt, suite au refus de Kraft Heinz de n\u00e9gocier avec Ahold Delhaize, ce dernier aurait supprim\u00e9 28 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ahold Delhaize retire des produits de Kraft Heinz des rayons - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dans ses n\u00e9gociations impitoyables avec ses fournisseurs Ahold Delhaize risque d\u2019\u00eatre contre-attaqu\u00e9 par ses propres franchis\u00e9s. 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