{"id":148469,"date":"2026-05-21T10:48:40","date_gmt":"2026-05-21T08:48:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148469"},"modified":"2026-05-21T10:48:41","modified_gmt":"2026-05-21T08:48:41","slug":"la-location-darticles-pour-bebes-a-triple-chez-qiddo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/la-location-darticles-pour-bebes-a-triple-chez-qiddo\/","title":{"rendered":"La location d&rsquo;articles pour b\u00e9b\u00e9s a tripl\u00e9 chez Qiddo"},"content":{"rendered":"\n<p><strong>Qiddo<\/strong>, qui propose la location de produits pour b\u00e9b\u00e9s et enfants, a vu le nombre de ses commandes augmenter de 300 % au cours de l&rsquo;ann\u00e9e \u00e9coul\u00e9e. Cette progression est en partie due au r\u00e9seau de <strong>Dreambaby<\/strong>, puisque l&rsquo;entreprise de location fait d\u00e9sormais partie du groupe<strong> Vanhalst Retail<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Points de retrait chez Dreambaby<\/h2>\n\n\n\n<p>Qiddo conna\u00eet une forte croissance depuis l&rsquo;arriv\u00e9e de Vanhalst Retail Group \u2014 \u00e9galement propri\u00e9taire de Dreambaby, <strong>Supra Bazar<\/strong> et <strong>KABINE \u2014 <\/strong>l&rsquo;ann\u00e9e derni\u00e8re. Gr\u00e2ce \u00e0 cette int\u00e9gration, le loueur dispose d\u00e9sormais de trente points de retrait et de retour dans les magasins Dreambaby r\u00e9partis dans toute la Belgique. R\u00e9sultat : aujourd\u2019hui, 75 % des clients viennent retirer leur commande dans un magasin Dreambaby, tandis que 25 % optent pour la livraison \u00e0 domicile.<\/p>\n\n\n\n<p>Cette forte croissance s\u2019inscrit dans une tendance de consommation plus large o\u00f9 les jeunes familles optent plus souvent pour un acc\u00e8s temporaire aux produits pour b\u00e9b\u00e9s plut\u00f4t que pour l\u2019achat, constate la fondatrice et PDG Tine Bovijn : \u00ab La fa\u00e7on dont les jeunes familles consomment change fondamentalement \u00bb. Selon elle, ce sont surtout les produits qui ne sont utilis\u00e9s de mani\u00e8re intensive que pendant quelques mois qui se pr\u00eatent bien \u00e0 la location : les dur\u00e9es de location les plus populaires sont d\u2019un ou de six mois.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Essor aux Pays-Bas<\/h2>\n\n\n\n<p>Qiddo affirme que les familles peuvent \u00e9conomiser en moyenne jusqu\u2019\u00e0 40 % en louant plut\u00f4t qu\u2019en achetant. Le mod\u00e8le \u00ab Try &amp; Buy \u00bb gagne \u00e9galement du terrain : 8,3 % des clients finissent par acheter le produit lou\u00e9 via Qiddo. Les poussettes haut de gamme font notamment partie des cat\u00e9gories les plus populaires dans le cadre du mod\u00e8le de location.<\/p>\n\n\n\n<p>L&rsquo;entreprise constate \u00e9galement une hausse de la demande en provenance des Pays-Bas : 7,5 % des commandes proviennent d\u00e9sormais de clients n\u00e9erlandais. \u00c0 l&rsquo;approche des mois de printemps et d&rsquo;\u00e9t\u00e9, Qiddo observe surtout une demande croissante pour les produits de voyage. L&rsquo;offre s&rsquo;\u00e9largira encore dans les mois \u00e0 venir avec, entre autres, des v\u00e9los pour enfants et des coffrets de jouets pour les enfants jusqu&rsquo;\u00e0 six ans.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qiddo, qui propose des produits pour b\u00e9b\u00e9s et enfants en location, a vu le nombre de ses commandes augmenter de 300 % au cours de l&rsquo;ann\u00e9e \u00e9coul\u00e9e. Cette progression est en partie due au r\u00e9seau Dreambaby, depuis que l&rsquo;entreprise de location fait d\u00e9sormais partie du groupe Vanhalst Retail.<\/p>\n","protected":false},"author":5,"featured_media":148470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[1823,2036],"people":[],"extra":[],"company":[142,2038,1901],"topic":[276],"region":[226],"class_list":["post-148469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","tag-circularite","tag-location","company-dreambaby","company-qiddo","company-vanhalst-retail-group","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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