{"id":148555,"date":"2026-05-21T15:33:53","date_gmt":"2026-05-21T13:33:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148555"},"modified":"2026-05-21T15:33:54","modified_gmt":"2026-05-21T13:33:54","slug":"des-soldes-tous-les-jours-les-detaillants-de-mode-independants-sont-evinces-du-marche-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/des-soldes-tous-les-jours-les-detaillants-de-mode-independants-sont-evinces-du-marche-2\/","title":{"rendered":"Des soldes tous les jours ? \u00ab Les d\u00e9taillants de mode ind\u00e9pendants seront \u00e9vinc\u00e9s du march\u00e9 \u00bb"},"content":{"rendered":"\n

Les organisations d’entrepreneurs ind\u00e9pendants Unizo et Mode Unie d\u00e9plorent les arr\u00eats du Conseil d’\u00c9tat qui remettent en cause la l\u00e9gislation belge sur les soldes : cette loi prot\u00e8ge en effet les commer\u00e7ants contre la concurrence des grandes cha\u00eenes. L’interdiction de vendre \u00e0 perte est maintenue, soulignent-elles.<\/p>\n\n\n\n

Protection contre la pression sur les prix<\/h2>\n\n\n\n

Les cha\u00eenes de mode ZEB, PointCarr\u00e9 et The Fashion Store, toutes trois filiales du groupe Colruyt<\/strong>, se r\u00e9jouissent de l\u2019annulation par le Conseil d\u2019\u00c9tat des amendes administratives qui leur avaient \u00e9t\u00e9 inflig\u00e9es pour avoir utilis\u00e9 le terme \u00ab soldes \u00bb en dehors des p\u00e9riodes officielles de soldes. Cette interdiction est contraire aux r\u00e8gles europ\u00e9ennes. Les cha\u00eenes b\u00e9n\u00e9ficient d\u00e9sormais d\u2019une plus grande libert\u00e9 commerciale : \u00abD\u00e9sormais, ce sera les soldes tous les jours \u00bb<\/a>, affirment-elles.<\/p>\n\n\n\n

Chez les commer\u00e7ants ind\u00e9pendants, cependant, le ton est diff\u00e9rent. \u00ab La l\u00e9gislation sur les soldes pr\u00e9voit avant tout une interdiction de vendre \u00e0 perte. Cette interdiction n\u2019existe pas sans raison. Elle prot\u00e8ge les commer\u00e7ants ind\u00e9pendants contre la forte pression concurrentielle exerc\u00e9e par les grandes cha\u00eenes. Ces derni\u00e8res travaillent avec d\u2019autres marges et peuvent se permettre de vendre \u00e0 perte dans certaines r\u00e9gions pour compenser cette perte ailleurs \u00bb, explique Isolde Delanghe, directrice de Mode Unie.<\/p>\n\n\n\n

N\u00e9cessit\u00e9 \u00e9conomique<\/h2>\n\n\n\n

Sans cette protection, elle craint que les d\u00e9taillants ind\u00e9pendants ne soient \u00e9vinc\u00e9s du march\u00e9, entra\u00eenant une vague de faillites. En effet, les boutiques de mode ind\u00e9pendantes travaillent avec des collections saisonni\u00e8res : elles s\u2019approvisionnent des mois \u00e0 l\u2019avance, s\u2019engagent \u00e0 respecter des d\u00e9lais de livraison fixes et doivent, \u00e0 la fin de chaque saison, \u00e9couler leurs stocks restants pour faire place \u00e0 la nouvelle collection. Les soldes de janvier et de juillet ne constituent pas pour eux un choix commercial, mais une n\u00e9cessit\u00e9 \u00e9conomique.<\/p>\n\n\n\n

Les grandes cha\u00eenes de fast-fashion commercialisent de nouveaux articles tout au long de l\u2019ann\u00e9e, renouvellent continuellement leur assortiment et ne subissent aucune pression saisonni\u00e8re sur leurs stocks. Pour elles, les promotions permanentes constituent un outil marketing, fait valoir l\u2019association. La suppression d\u2019un cadre l\u00e9gal pour les p\u00e9riodes de soldes compromettrait de mani\u00e8re structurelle la concurrence loyale entre les d\u00e9taillants ind\u00e9pendants et les cha\u00eenes.<\/p>\n\n\n\n

Mais m\u00eame si le terme \u00ab soldes \u00bb peut d\u00e9sormais \u00eatre utilis\u00e9 en dehors des mois de janvier et juillet, la l\u00e9gislation sur les soldes vise avant tout \u00e0 limiter les ventes \u00e0 perte, et cette l\u00e9gislation reste en vigueur, soulignent Unizo et Mode Unie.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les organisations de travailleurs ind\u00e9pendants Unizo et Mode Unie d\u00e9plorent les arr\u00eats du Conseil d’\u00c9tat qui remettent en cause la l\u00e9gislation belge sur les soldes : cette loi prot\u00e8ge en effet les commer\u00e7ants contre la concurrence des grandes cha\u00eenes. L’interdiction de vendre \u00e0 perte est maintenue, soulignent-elles. <\/p>\n","protected":false},"author":3,"featured_media":148556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[1929],"people":[],"extra":[43],"company":[],"topic":[710],"region":[226],"class_list":{"0":"post-148555","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-soldes","10":"extra-plus","11":"topic-legislation","12":"region-belgique"},"acf":[],"yoast_head":"\nDes soldes tous les jours ? \u00ab Les d\u00e9taillants de mode ind\u00e9pendants seront \u00e9vinc\u00e9s du march\u00e9 \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les organisations de travailleurs ind\u00e9pendants Unizo et Mode Unie d\u00e9plorent les arr\u00eats du Conseil d'\u00c9tat qui remettent en cause la l\u00e9gislation belge sur les soldes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/des-soldes-tous-les-jours-les-detaillants-de-mode-independants-sont-evinces-du-marche-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des soldes tous les jours ? 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