{"id":14856,"date":"2016-09-20T13:45:15","date_gmt":"2016-09-20T13:45:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/lallemand-otto-se-lance-dans-la-location-de-produits-2\/"},"modified":"2016-09-20T13:45:15","modified_gmt":"2016-09-20T13:45:15","slug":"lallemand-otto-se-lance-dans-la-location-de-produits-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/lallemand-otto-se-lance-dans-la-location-de-produits-2\/","title":{"rendered":"L\u2019allemand Otto se lance dans la location de produits"},"content":{"rendered":"

D\u00e9sormais le site allemand de vente en ligne d\u2019\u00e9lectronique grand public Otto <\/strong>propose des produits \u00e0 louer \u00e0 ses clients. Ces produits sont disponibles sur le webshop et doivent \u00eatre lou\u00e9s pour au moins trois mois.<\/p>\n

<\/p>\n

Aussi simple que le streaming<\/h2>\n

Gr\u00e2ce \u00e0 ce syst\u00e8me de location, Otto entend aider les clients, qui ont besoin d\u2019un produit durant une courte p\u00e9riode<\/a>, comme une machine \u00e0 lessiver par exemple ou encore des outils. Otto estime que la location de produits physiques devrait \u00eatre aussi simple que le streaming de musique ou l\u2019autopartage.<\/p>\n

\nDans une premi\u00e8re phase les produits \u00e0 louer se limiteront aux cat\u00e9gories de l\u2019\u00e9lectronique grand public, des multim\u00e9dias et du sport. Ult\u00e9rieurement l\u2019assortiment pourrait \u00eatre \u00e9tendu.<\/p>\n

\nAux Pays-Bas Dixons propose un concept similaire, toutefois les clients peuvent uniquement y louer des produits et non pas les acheter. En d\u00e9but d\u2019ann\u00e9e le nouveau propri\u00e9taire Relevant Holdings a d\u00e9cid\u00e9 de fermer tous les magasins physiques.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9sormais le site allemand de vente en ligne d\u2019\u00e9lectronique grand public Otto propose des produits \u00e0 louer \u00e0 ses clients. Ces produits sont disponibles sur le webshop et doivent \u00eatre lou\u00e9s pour au moins trois mois. Aussi simple que le streaming Gr\u00e2ce \u00e0 ce syst\u00e8me de location, Otto entend aider les clients, qui ont besoin […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nL\u2019allemand Otto se lance dans la location de produits - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"D\u00e9sormais le site allemand Otto propose \u00e0 ses clients de louer des produits, comme des machines \u00e0 lessiver, pour une p\u00e9riode de minimum trois mois.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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