{"id":148580,"date":"2026-05-21T16:56:28","date_gmt":"2026-05-21T14:56:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148580"},"modified":"2026-05-21T16:56:30","modified_gmt":"2026-05-21T14:56:30","slug":"le-proprietaire-de-reebok-rachete-lee-et-se-prepare-a-entrer-en-bourse-avec-un-nouveau-pdg-de-wall-street","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-proprietaire-de-reebok-rachete-lee-et-se-prepare-a-entrer-en-bourse-avec-un-nouveau-pdg-de-wall-street\/","title":{"rendered":"Le propri\u00e9taire de Reebok rach\u00e8te Lee et se pr\u00e9pare \u00e0 entrer en bourse avec un nouveau \u00ab PDG de Wall Street \u00bb"},"content":{"rendered":"\n

Authentic Brands Group<\/strong> (ABG), la soci\u00e9t\u00e9 \u00e0 l’origine de marques telles que Reebok<\/strong>, Champion <\/strong>et Brooks Brothers<\/strong>, va entrer en bourse d’ici douze mois. Dans cette optique, elle nomme \u00e9galement un nouveau dirigeant, un v\u00e9ritable \u00ab PDG de Wall Street \u00bb. Parall\u00e8lement, le groupe rach\u00e8te la marque de jeans Lee<\/strong>.<\/p>\n\n\n\n

Troisi\u00e8me tentative<\/h2>\n\n\n\n

Le fondateur Jamie Salter se retire et endosse le r\u00f4le de pr\u00e9sident ex\u00e9cutif, tandis que Matt Maddox, ancien PDG de Wynn Resorts, devient le nouveau PDG. \u00ab Il ne fait aucun doute que Matt est un excellent PDG de Wall Street<\/a> \u00bb, d\u00e9clare Salter \u00e0 CNBC.<\/p>\n\n\n\n

\u00ab Nous avons envisag\u00e9 deux fois une introduction en bourse, nous avons d\u00e9pos\u00e9 deux fois les documents, mais \u00e0 chaque fois, nous avons \u00e9t\u00e9 rachet\u00e9s par des soci\u00e9t\u00e9s de capital-investissement \u00e0 des prix bien plus \u00e9lev\u00e9s. Je pense que cette fois-ci, l\u2019entreprise a tellement grandi que nous entrerons probablement en bourse d\u2019ici douze mois \u00bb, a d\u00e9clar\u00e9 l\u2019homme d\u2019affaires.<\/p>\n\n\n\n

Jusqu\u2019\u00e0 un milliard pour Lee<\/h2>\n\n\n\n

Salter souligne qu\u2019il compte consacrer les cinq prochaines ann\u00e9es \u00e0 faire d\u2019ABG une entreprise valoris\u00e9e \u00e0 100 milliards de dollars : \u00ab Je dois consacrer 100 % de mon temps aux acquisitions, car cela constitue le c\u0153ur de notre activit\u00e9 depuis des ann\u00e9es. \u00bb <\/p>\n\n\n\n

Il joint imm\u00e9diatement le geste \u00e0 la parole : Authentic Brands Group rach\u00e8te la marque de jeans Lee pour un montant maximal d\u2019un milliard de dollars<\/a> (750 millions de dollars initialement, plus \u00e9ventuellement 250 millions de dollars suppl\u00e9mentaires en cas de bonnes performances). Kontoor, propri\u00e9taire de Lee, est confront\u00e9 \u00e0 une demande fluctuante pour Lee et \u00e0 une concurrence f\u00e9roce sur le segment moyen du march\u00e9 du denim, et souhaitait se concentrer davantage sur des marques en pleine croissance telles que Wrangler.<\/p>\n\n\n\n

Le divertissement est l’avenir<\/h2>\n\n\n\n

Il recherche de plus en plus ces acquisitions dans le secteur du divertissement : \u00ab Le divertissement repr\u00e9sente actuellement environ 20 % de notre chiffre d’affaires, contre 80 % pour la beaut\u00e9 et le lifestyle. Mais je pense que le divertissement atteindra \u00e0 terme 50 %. Il est \u00e9vident que le contenu stimule le commerce. \u00bb<\/p>\n\n\n\n

ABG, qui r\u00e9alise un chiffre d’affaires de d\u00e9tail d’environ 38 milliards de dollars (35,4 milliards d’euros), est connu pour racheter des marques en difficult\u00e9, puis pour exploiter leur propri\u00e9t\u00e9 intellectuelle via des accords de licence lucratifs. Son portefeuille compte plus de cinquante marques, dont Sports Illustrated, Guess et Juicy Couture.<\/p>\n","protected":false},"excerpt":{"rendered":"

Authentic Brands Group (ABG), la soci\u00e9t\u00e9 \u00e0 l’origine de marques telles que Reebok, Champion et Brooks Brothers, va entrer en bourse d’ici douze mois. Dans cette optique, elle a \u00e9galement choisi un nouveau dirigeant, un v\u00e9ritable \u00ab PDG de Wall Street \u00bb.<\/p>\n","protected":false},"author":5,"featured_media":148581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[749],"people":[],"extra":[43],"company":[1206],"topic":[282,609],"region":[446],"class_list":{"0":"post-148580","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-beursgang","10":"extra-plus","11":"company-authentic-brands-group","12":"topic-acquisition","13":"topic-changement-de-direction","14":"region-etats-unis-2"},"acf":[],"yoast_head":"\nLe propri\u00e9taire de Reebok rach\u00e8te Lee et se pr\u00e9pare \u00e0 entrer en bourse avec un nouveau \u00ab PDG de Wall Street \u00bb - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-proprietaire-de-reebok-rachete-lee-et-se-prepare-a-entrer-en-bourse-avec-un-nouveau-pdg-de-wall-street\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le propri\u00e9taire de Reebok rach\u00e8te Lee et se pr\u00e9pare \u00e0 entrer en bourse avec un nouveau \u00ab PDG de Wall Street \u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Authentic Brands Group (ABG), la soci\u00e9t\u00e9 \u00e0 l'origine de marques telles que Reebok, Champion et Brooks Brothers, va entrer en bourse d'ici douze mois. 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