{"id":148597,"date":"2026-05-22T09:19:38","date_gmt":"2026-05-22T07:19:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148597"},"modified":"2026-05-22T09:19:39","modified_gmt":"2026-05-22T07:19:39","slug":"inditex-proprietaire-de-zara-lance-desormais-sa-chaine-de-pret-a-porter-a-petit-prix-lefties-en-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/inditex-proprietaire-de-zara-lance-desormais-sa-chaine-de-pret-a-porter-a-petit-prix-lefties-en-france\/","title":{"rendered":"Inditex, propri\u00e9taire de Zara, lance sa cha\u00eene low-cost Lefties en France"},"content":{"rendered":"\n

Le groupe de mode espagnol Inditex<\/strong> a inaugur\u00e9 jeudi en France le premier magasin de sa marque low-cost Lefties<\/strong>. La cha\u00eene entend r\u00e9pondre \u00e0 l’essor de l’ultra-fast-fashion, tandis que Zara<\/strong> se positionne sur un segment de march\u00e9 l\u00e9g\u00e8rement plus haut de gamme.<\/p>\n\n\n\n

D\u00e9ploiement europ\u00e9en<\/h2>\n\n\n\n

Le premier magasin fran\u00e7ais de Lefties a ouvert ses portes jeudi dernier au centre commercial Valvert Croix Blanche, en Essonne, \u00e0 environ une heure de Paris. Mais cette boutique ne restera pas la seule : Inditex d\u00e9ploie en effet cette cha\u00eene \u00e0 bas prix dans toute l’Europe. La marque est d\u00e9j\u00e0 pr\u00e9sente notamment en Espagne, au Portugal, en Italie, en Roumanie et en Turquie, et ouvrira plus tard cette ann\u00e9e ses premi\u00e8res boutiques au Royaume-Uni<\/a>, en Allemagne et aux Pays-Bas.<\/p>\n\n\n\n

Lefties se positionne comme une option moins ch\u00e8re que Zara, qui s’est orient\u00e9e vers un segment de march\u00e9 un peu plus haut de gamme ces derni\u00e8res ann\u00e9es. La marque \u00e0 petit prix est une r\u00e9ponse directe \u00e0 l’\u00e9mergence des marques de mode ultra-rapide telles que Shein<\/strong>. La gamme comprend des v\u00eatements pour femmes, des v\u00eatements pour enfants, des v\u00eatements pour b\u00e9b\u00e9s, des v\u00eatements pour hommes, des accessoires pour la maison et des chaussures, en mettant l’accent sur les basiques et les v\u00eatements essentiels \u00e0 des prix tr\u00e8s bas, avec par exemple des t-shirts \u00e0 3,99 euros et des robes \u00e0 15,99 euros.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le groupe de mode espagnol Inditex a inaugur\u00e9 jeudi en France le premier magasin de sa marque \u00e0 bas prix Lefties. La cha\u00eene entend r\u00e9pondre \u00e0 l’essor de la mode ultra-rapide, tandis que Zara se positionne sur un segment de march\u00e9 l\u00e9g\u00e8rement plus haut de gamme. <\/p>\n","protected":false},"author":3,"featured_media":148598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[],"company":[405,1704,406],"topic":[276],"region":[342],"class_list":{"0":"post-148597","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"company-inditex","10":"company-lefties","11":"company-zara","12":"topic-expansion","13":"region-france"},"acf":[],"yoast_head":"\nInditex, propri\u00e9taire de Zara, lance sa cha\u00eene low-cost Lefties en France - RetailDetail BE<\/title>\n<meta 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