{"id":148619,"date":"2026-05-22T10:32:11","date_gmt":"2026-05-22T08:32:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148619"},"modified":"2026-05-22T10:32:12","modified_gmt":"2026-05-22T08:32:12","slug":"comment-albert-heijn-et-colruyt-tirent-parti-de-la-periode-des-examens","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-albert-heijn-et-colruyt-tirent-parti-de-la-periode-des-examens\/","title":{"rendered":"Comment Albert Heijn et Colruyt tirent parti de la p\u00e9riode des examens"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 593)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"593\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-148617\" data-id=\"148617\" data-aspect-ratio=\"1024 \/ 593\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/brainbooster-albert-heijn-1024x593.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/brainbooster-albert-heijn-1024x593.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/brainbooster-albert-heijn-300x174.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/brainbooster-albert-heijn-768x444.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/brainbooster-albert-heijn-190x111.jpg 190w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/brainbooster-albert-heijn.jpg 1422w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"700\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-148616\" data-id=\"148616\" data-aspect-ratio=\"1024 \/ 700\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/snackbuis-Colruyt-1024x700.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/snackbuis-Colruyt-1024x700.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/snackbuis-Colruyt-300x205.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/snackbuis-Colruyt-768x525.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/snackbuis-Colruyt.jpg 1115w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>\u00c0 l&rsquo;approche de la p\u00e9riode des examens, une p\u00e9riode stressante s&rsquo;annonce pour les parents et les jeunes \u00e9tudiants. <strong>Albert Heijn<\/strong> et <strong>Colruyt<\/strong> lancent des initiatives pour all\u00e9ger un peu la pression. Chacun \u00e0 sa mani\u00e8re\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des collations plus saines<\/h2>\n\n\n\n<p>Pour de nombreux jeunes, la p\u00e9riode des examens est surtout synonyme de stress, de grignotage et de caf\u00e9ine, indique Albert Heijn dans un communiqu\u00e9 de presse. Une enqu\u00eate men\u00e9e par iVOX aupr\u00e8s de 1 000 \u00e9tudiants flamands et 500 parents r\u00e9v\u00e8le que 82 % des \u00e9tudiants se sentent \u00e9puis\u00e9s pendant les examens, 79 % grignotent davantage et 67 % souffrent de \u00ab <em>brain fog<\/em> \u00bb (brouillard <em>c\u00e9r\u00e9bral<\/em>). Dans le m\u00eame temps, les connaissances des \u00e9tudiants en mati\u00e8re de \u00ab nutrition pour le cerveau \u00bb atteignent \u00e0 peine 1,5 sur 10. Les parents obtiennent des scores encore plus faibles et ne se rendent souvent pas compte que leur enfant est en pleine crise mentale pendant la p\u00e9riode d&rsquo;examens.<\/p>\n\n\n\n<p>Comme l\u2019alimentation a bel et bien un impact sur la concentration et l\u2019\u00e9nergie pendant les r\u00e9visions, Albert Heijn lance aujourd\u2019hui BrainBooster : un outil nutritionnel gratuit qui traduit le calendrier des examens en un programme alimentaire personnalis\u00e9. Par exemple, des \u00e9pinards pour les examens o\u00f9 la \u00ab compr\u00e9hension \u00bb est centrale, des myrtilles et des antioxydants pour la \u00ab m\u00e9morisation \u00bb, du poisson gras ou des noix pour les mati\u00e8res analytiques, des produits \u00e0 base de c\u00e9r\u00e9ales compl\u00e8tes et du magn\u00e9sium pour la mise en pratique et les exercices. Le distributeur a collabor\u00e9 avec diff\u00e9rents partenaires et experts en nutrition, technologie et comportement, dont l\u2019expert en nutrition Micha\u00ebl Sels. Lors de la pr\u00e9c\u00e9dente p\u00e9riode d\u2019examens, BrainBooster a d\u00e9j\u00e0 \u00e9t\u00e9 test\u00e9 par 1 000 \u00e9tudiants, qui ont r\u00e9agi positivement.<\/p>\n\n\n\n<p>Colruyt est \u00e9galement conscient de la n\u00e9cessit\u00e9 de proposer des collations saines pendant la p\u00e9riode d\u2019examens. Un parent sur quatre met du chocolat et des barres chocolat\u00e9es dans son caddie \u00e0 chaque visite en magasin, et ce chiffre passe m\u00eame \u00e0 un sur trois pour les chips et les snacks. Les en-cas sains ne s\u00e9duisent que moins de 5 % des clients par visite en magasin. Le distributeur r\u00e9agit de mani\u00e8re ludique, avec le lancement temporaire du \u00ab bon tuyau \u00bb, disponible en \u00e9dition limit\u00e9e \u00e0 partir du 26 mai dans tous les magasins Colruyt au prix de 14,99 euros. Il s&rsquo;agit d&rsquo;un tube rempli d&rsquo;en-cas plus sains, notamment des noix, des barres de muesli et des gaufres au ma\u00efs. Colruyt souhaite ainsi, selon ses propres termes, soutenir les familles qui ont peu de r\u00e9pit mental pendant la p\u00e9riode des examens.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l&rsquo;approche de la p\u00e9riode des examens, une p\u00e9riode stressante s&rsquo;annonce pour les parents et les jeunes \u00e9tudiants. Albert Heijn et Colruyt lancent des initiatives pour all\u00e9ger quelque peu cette pression. Chacun \u00e0 sa mani\u00e8re\u2026 <\/p>\n","protected":false},"author":3,"featured_media":148620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[123,201],"topic":[488],"region":[226],"class_list":{"0":"post-148619","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-albert-heijn","10":"company-colruyt","11":"topic-marketing","12":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Albert Heijn et Colruyt tirent parti de la p\u00e9riode des examens - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u00c0 l&#039;approche de la p\u00e9riode des examens, une p\u00e9riode stressante s&#039;annonce pour les parents et les jeunes \u00e9tudiants. 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