{"id":148760,"date":"2026-05-26T16:46:01","date_gmt":"2026-05-26T14:46:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148760"},"modified":"2026-05-26T16:46:02","modified_gmt":"2026-05-26T14:46:02","slug":"krispy-kreme-reussira-t-il-la-ou-dunkin-donuts-a-echoue","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/krispy-kreme-reussira-t-il-la-ou-dunkin-donuts-a-echoue\/","title":{"rendered":"Krispy Kreme r\u00e9ussira-t-il l\u00e0 o\u00f9 Dunkin&rsquo; Donuts a \u00e9chou\u00e9 ?"},"content":{"rendered":"\n<p><strong>Krispy Kreme<\/strong> ouvrira cet automne son premier \u00e9tablissement aux Pays-Bas, sous la houlette du m\u00eame entrepreneur qui avait d\u00e9j\u00e0 tent\u00e9 sa chance avec <strong>Dunkin&rsquo;<\/strong> \u2013 et \u00e9chou\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le m\u00eame initiateur<\/h2>\n\n\n\n<p>Cette expansion est men\u00e9e par Jafa Holding, bas\u00e9e \u00e0 Amsterdam, propri\u00e9t\u00e9 de l&rsquo;entrepreneur de la restauration Roberto Fava. Il avait d\u00e9j\u00e0 \u00e9t\u00e9 aux commandes du relancement de Dunkin\u2019 Donuts aux Pays-Bas en 2017. L&rsquo;ann\u00e9e derni\u00e8re, la cha\u00eene a toutefois fait faillite, pour la deuxi\u00e8me fois aux Pays-Bas. Un red\u00e9marrage a toutefois eu lieu avec la plupart des cinquante magasins.<\/p>\n\n\n\n<p>Krispy Kreme souhaite d\u00e9sormais adopter une approche diff\u00e9rente : la formule opte pour une <a href=\"https:\/\/fd.nl\/bedrijfsleven\/1597503\/krispy-kreme-gaat-proberen-de-nederlander-aan-de-luxere-donut-te-krijgen\">combinaison de magasin et de site de production<\/a>, o\u00f9 les clients peuvent suivre l\u2019ensemble du processus de fabrication. La cha\u00eene de beignets souhaite ainsi se d\u00e9marquer et se positionner davantage sur le segment haut de gamme. Krispy Kreme vise trente \u00e9tablissements aux Pays-Bas au cours des cinq prochaines ann\u00e9es, rapporte le Financieele Dagblad.<\/p>\n\n\n\n<p>\u00c0 l&rsquo;\u00e9chelle mondiale \u00e9galement, le groupe souhaite ouvrir au moins une centaine de nouveaux points de vente, principalement via la franchise. Trois \u00e0 quatre nouveaux march\u00e9s internationaux devraient \u00eatre conquis d\u00e8s cette ann\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Krispy Kreme ouvrira cet automne son premier \u00e9tablissement aux Pays-Bas, sous la houlette du m\u00eame entrepreneur qui avait d\u00e9j\u00e0 tent\u00e9 sa chance avec Dunkin&rsquo; \u2013 et \u00e9chou\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":148761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[1313,2040],"topic":[276,310],"region":[524],"class_list":{"0":"post-148760","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-dunkin","11":"company-krispy-kreme","12":"topic-expansion","13":"topic-ouverture-de-magasin","14":"region-pays-bas"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Krispy Kreme r\u00e9ussira-t-il l\u00e0 o\u00f9 Dunkin&#039; 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