{"id":148849,"date":"2026-05-27T16:09:41","date_gmt":"2026-05-27T14:09:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148849"},"modified":"2026-05-27T16:09:42","modified_gmt":"2026-05-27T14:09:42","slug":"le-transformateur-de-legumes-hak-perd-sa-pdg-nicole-freid","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-transformateur-de-legumes-hak-perd-sa-pdg-nicole-freid\/","title":{"rendered":"Le transformateur de l\u00e9gumes Hak \u00e0 la recherche d&rsquo;un nouveau PDG"},"content":{"rendered":"\n<p>Apr\u00e8s 13 ans au sein de la soci\u00e9t\u00e9, Nicole Freid quitte son poste de directrice g\u00e9n\u00e9rale de l&rsquo;entreprise de transformation de l\u00e9gumes <strong>Hak<\/strong>. Qui lui succ\u00e9dera et ce que Freid compte faire par la suite est encore inconnu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Un moment logique \u00bb<\/h2>\n\n\n\n<p>Mme Freid a pris ses fonctions de directrice g\u00e9n\u00e9rale de <strong>Neerlands Glorie Groente &amp; Fruit<\/strong> \u2013 mieux connue sous la marque Hak \u2013 en septembre 2023, mais occupait auparavant le poste de directrice du marketing et de l&rsquo;innovation. Sous sa direction, Hak a \u00e9labor\u00e9 une nouvelle strat\u00e9gie ax\u00e9e sur la \u00ab commodit\u00e9 verte moderne \u00bb. <\/p>\n\n\n\n<p>L&rsquo;objectif : aider les consommateurs \u00e0 pr\u00e9parer rapidement et facilement des repas nutritifs \u00e0 base de l\u00e9gumes et de l\u00e9gumineuses. L&rsquo;entreprise a ainsi lanc\u00e9 de nouveaux produits tels que Hak in Pak et Easy Eats et a investi dans des m\u00e9thodes de culture plus durables.<\/p>\n\n\n\n<p>Le Conseil de surveillance entame, en concertation avec le comit\u00e9 d&rsquo;entreprise, la recherche d&rsquo;un successeur. Rien n&rsquo;a encore \u00e9t\u00e9 annonc\u00e9 concernant les projets d&rsquo;avenir de Freid apr\u00e8s son d\u00e9part. Elle parle dans un communiqu\u00e9 de presse d&rsquo;\u00ab un moment logique pour d\u00e9couvrir et apprendre de nouvelles choses dans un autre contexte \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nicole Freid quitte son poste de directrice g\u00e9n\u00e9rale de l&rsquo;entreprise de transformation de l\u00e9gumes Hak, apr\u00e8s 13 ans au sein de la soci\u00e9t\u00e9. On ignore encore qui lui succ\u00e9dera et ce que Mme Freid compte faire par la suite.<\/p>\n","protected":false},"author":5,"featured_media":148850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[891],"topic":[609],"region":[524],"class_list":{"0":"post-148849","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-hak","10":"topic-changement-de-direction","11":"region-pays-bas"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le transformateur de l\u00e9gumes Hak \u00e0 la recherche d&#039;un nouveau PDG - RetailDetail BE<\/title>\n<meta name=\"description\" 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