{"id":148903,"date":"2026-05-28T10:39:58","date_gmt":"2026-05-28T08:39:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148903"},"modified":"2026-05-28T10:40:00","modified_gmt":"2026-05-28T08:40:00","slug":"la-chaine-de-restauration-rapide-bon-colruyt-group-conclut-un-accord-avec-brussels-airlines","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-chaine-de-restauration-rapide-bon-colruyt-group-conclut-un-accord-avec-brussels-airlines\/","title":{"rendered":"L’enseigne de pr\u00eat-\u00e0-manger Bon (Colruyt Group) conclut un accord avec Brussels Airlines"},"content":{"rendered":"\n

\u00c0 partir du mois de juin, Brussels Airlines servira sur tous ses vols court et moyen-courriers des sandwichs de la cha\u00eene belge de restauration rapide Bon<\/strong>, propri\u00e9t\u00e9 de Colruyt<\/strong> Group<\/strong>. Chaque ann\u00e9e, plus de 450 000 sandwichs Bon seront servis \u00e0 bord des vols europ\u00e9ens.<\/p>\n\n\n\n

Nouvelle ligne de production<\/h2>\n\n\n\n

Brussels Airlines a d\u00e9sormais choisi Bon comme fournisseur de produits frais pour son offre \u00ab buy-on-board \u00bb sur les vols court et moyen-courriers, annonce Colruyt Group dans un communiqu\u00e9 de presse. Ces derni\u00e8res ann\u00e9es, la compagnie a\u00e9rienne a \u00e9galement d\u00e9velopp\u00e9 des partenariats avec des marques belges telles que Neuhaus et Tomorrowland.<\/p>\n\n\n\n

Afin de r\u00e9pondre \u00e0 la forte demande, Bon ouvre une nouvelle ligne de production dans ses cuisines, o\u00f9 travailleront neuf collaborateurs. \u00ab Nous avons \u00e9labor\u00e9 plus de 40 recettes avant d\u2019arriver \u00e0 la s\u00e9lection finale : des sandwiches qui restent fid\u00e8les \u00e0 notre promesse de fra\u00eecheur et de pr\u00e9paration artisanale, tout en \u00e9tant parfaitement adapt\u00e9s \u00e0 un service \u00e0 bord. Les passagers pourront toujours choisir parmi quatre sandwiches diff\u00e9rents, avec une offre qui changera plusieurs fois par an \u00bb, explique Bert Gillis, directeur commercial chez Bon.<\/p>\n\n\n\n

Depuis sa cr\u00e9ation en 2015, Bon s\u2019est d\u00e9velopp\u00e9e pour devenir une cha\u00eene comptant 17 magasins r\u00e9partis dans toute la Belgique. Au cours des prochaines ann\u00e9es, la marque souhaite poursuivre son expansion, avec pour objectif d\u2019atteindre plus de 50 \u00e9tablissements d\u2019ici 2032, en partie via la franchise<\/a>. Colruyt Group est l\u2019actionnaire principal de Bon, avec une participation de 55 %.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 partir du mois de juin, Brussels Airlines servira sur tous ses vols court- et moyen-courriers des sandwichs de la cha\u00eene belge Bon, propri\u00e9t\u00e9 du groupe Colruyt. Chaque ann\u00e9e, plus de 450 000 sandwichs Bon seront servis \u00e0 bord des vols europ\u00e9ens.<\/p>\n","protected":false},"author":3,"featured_media":148904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[1552,141],"topic":[],"region":[226],"class_list":{"0":"post-148903","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-bon","10":"company-colruyt-group","11":"region-belgique"},"acf":[],"yoast_head":"\nL'enseigne de pr\u00eat-\u00e0-manger Bon (Colruyt Group) conclut un accord avec Brussels Airlines - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u00c0 partir du mois de juin, Brussels Airlines servira sur tous ses vols court et 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