{"id":148927,"date":"2026-05-28T11:59:55","date_gmt":"2026-05-28T09:59:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148927"},"modified":"2026-05-28T11:59:56","modified_gmt":"2026-05-28T09:59:56","slug":"douglas-ouvre-son-quinzieme-magasin-belge-a-malines","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/douglas-ouvre-son-quinzieme-magasin-belge-a-malines\/","title":{"rendered":"Douglas ouvre son quinzi\u00e8me magasin belge \u00e0 Malines"},"content":{"rendered":"\n<p><strong>Douglas <\/strong>ouvrira un nouveau magasin le 5 juin \u00e0 Malines. L&rsquo;enseigne s&rsquo;installe dans les anciens locaux de BNP Paribas. La \u00ab population jeune et en pleine croissance \u00bb de la ville pr\u00e9sente un int\u00e9r\u00eat particulier pour la cha\u00eene de produits de beaut\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Emplacement strat\u00e9gique<\/h2>\n\n\n\n<p>Le nouveau magasin s&rsquo;\u00e9tend sur environ 300 m\u00e8tres carr\u00e9s et cr\u00e9era, selon Douglas, dix-sept emplois. La cha\u00eene consid\u00e8re Malines comme un emplacement strat\u00e9gique dans le cadre de ses projets d&rsquo;expansion en Belgique. \u00ab Avec 90 000 habitants, une population jeune et en pleine croissance et un centre-ville anim\u00e9, Malines constitue un emplacement attrayant pour notre concept de beaut\u00e9 \u00bb, d\u00e9clare Hellen van Kempen, responsable senior de la communication chez Douglas, au journal Het Nieuwsblad.<\/p>\n\n\n\n<p>Selon le d\u00e9taillant, la situation g\u00e9ographique entre Anvers et Bruxelles joue \u00e9galement un r\u00f4le important. \u00ab La ville attire ainsi des visiteurs provenant d\u2019une vaste r\u00e9gion. Conjugu\u00e9e \u00e0 la diversit\u00e9 de la client\u00e8le et au d\u00e9veloppement continu du centre-ville, cette situation fait de Malines un emplacement attractif dans le cadre de notre strat\u00e9gie de croissance en Belgique \u00bb, ajoute Mme Van Kempen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Priorit\u00e9 aux jeunes consommateurs urbains<\/h2>\n\n\n\n<p>\u00c0 Malines, Douglas cible un large \u00e9ventail de clients, notamment des familles, des \u00e9tudiants et de jeunes professionnels. Le magasin adoptera le concept international de Douglas, avec une gamme comprenant \u00e0 la fois des marques de luxe \u00e9tablies et des marques de beaut\u00e9 \u00e9mergentes. En outre, le d\u00e9taillant souhaite mettre davantage l\u2019accent sur le conseil et les services. Les employ\u00e9s accompagnent les clients dans le domaine du maquillage, des soins de la peau, des parfums et des soins capillaires. Gr\u00e2ce \u00e0 l\u2019application, les visiteurs peuvent r\u00e9server \u00e0 l\u2019avance des services de beaut\u00e9.<\/p>\n\n\n\n<p>Le d\u00e9taillant souligne que le march\u00e9 belge est encore relativement nouveau pour le groupe. \u00ab La Belgique est pour nous un march\u00e9 encore relativement jeune et nous y voyons un fort potentiel de croissance. Dans le m\u00eame temps, nous optons d\u00e9lib\u00e9r\u00e9ment pour une approche progressive et r\u00e9fl\u00e9chie \u00bb, explique Van Kempen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Douglas ouvrira un nouveau magasin le 5 juin dans la rue Bruul \u00e0 Malines. L&rsquo;enseigne s&rsquo;installe dans l&rsquo;ancien bureau de BNP Paribas. La \u00ab population jeune et en pleine croissance \u00bb de la ville pr\u00e9sente un int\u00e9r\u00eat particulier pour la cha\u00eene de produits de beaut\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":148928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[939],"topic":[310],"region":[561],"class_list":["post-148927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-douglas","topic-ouverture-de-magasin","region-anvers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Douglas ouvre son quinzi\u00e8me magasin belge \u00e0 Malines - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Douglas ouvrira un nouveau magasin le 5 juin \u00e0 Malines. 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