{"id":148959,"date":"2026-05-28T14:46:44","date_gmt":"2026-05-28T12:46:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148959"},"modified":"2026-05-28T14:46:45","modified_gmt":"2026-05-28T12:46:45","slug":"pourquoi-inditex-mise-pleinement-sur-la-diversification-et-lintelligence-artificielle","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-inditex-mise-pleinement-sur-la-diversification-et-lintelligence-artificielle\/","title":{"rendered":"Pourquoi Inditex mise pleinement sur la diversification et l’intelligence artificielle"},"content":{"rendered":"\n

Inditex<\/strong>, le groupe de mode espagnol propri\u00e9taire de Zara, consid\u00e8re la diversification entre marques, pays et technologies comme le moteur de sa croissance future. Pour le plus grand d\u00e9taillant de mode au monde, cela marque le d\u00e9but d’une nouvelle phase de d\u00e9veloppement, exactement 25 ans apr\u00e8s son introduction en bourse.<\/p>\n\n\n\n

Une formule pour chaque client<\/h2>\n\n\n\n

Dans une interview accord\u00e9e \u00e0 Bloomberg TV, le PDG \u00d3scar Garc\u00eda Maceiras souligne que le groupe souhaite se d\u00e9marquer en proposant diff\u00e9rentes formules \u00e0 ses clients \u00e0 travers le monde. Le groupe tire un avantage concurrentiel important de sa large couverture g\u00e9ographique. Inditex poss\u00e8de des magasins dans 98 pays et g\u00e8re huit marques, dont Zara, Massimo Dutti, Bershka et Lefties. Cette derni\u00e8re marque, qui se concentre sur la mode \u00e0 prix abordable, poursuit d\u00e9sormais son expansion hors d’Espagne et du Portugal. Garc\u00eda Maceiras qualifie cette diversification de \u00ab l’une des principales forces \u00bb<\/a> du groupe.<\/p>\n\n\n\n

Selon Garc\u00eda Maceiras, le commerce de d\u00e9tail \u00e9volue \u00ab absolument chaque jour \u00bb et le client doit rester au centre des pr\u00e9occupations : \u00ab Nous essayons chaque jour de mieux comprendre ce que veulent les clients : le bon produit et la bonne exp\u00e9rience. \u00bb Inditex voit surtout des opportunit\u00e9s dans la combinaison des magasins physiques et de la vente en ligne. <\/p>\n\n\n\n

Alors que ses concurrents r\u00e9duisent leur r\u00e9seau de magasins, le groupe continue d\u2019investir dans de grands magasins phares dans des villes comme Londres, Rome, New York et Shanghai. \u00ab Les excellentes performances de nos plateformes en ligne sont \u00e9troitement li\u00e9es au soutien op\u00e9rationnel apport\u00e9 par nos magasins physiques \u00bb, explique Garc\u00eda Maceiras.<\/p>\n\n\n\n

Avatars num\u00e9riques et seconde main<\/h2>\n\n\n\n

Parall\u00e8lement, Inditex intensifie ses investissements dans la technologie. Le groupe avait d\u00e9j\u00e0 allou\u00e9 un budget d\u2019investissement de 2,3 milliards d\u2019euros pour de nouveaux magasins, la logistique et la technologie. L\u2019intelligence artificielle y joue un r\u00f4le pr\u00e9pond\u00e9rant. <\/p>\n\n\n\n

Inditex a ainsi d\u00e9velopp\u00e9 une application permettant aux clients de cr\u00e9er un avatar num\u00e9rique \u00e0 partir de deux photos \u2014 de leur visage et de leur corps \u2014 afin d\u2019essayer virtuellement des v\u00eatements. \u00ab Cette fonctionnalit\u00e9 re\u00e7oit des retours tr\u00e8s positifs de la part des clients \u00bb, explique Garc\u00eda Maceiras, qui s’attend \u00e0 ce que l’intelligence artificielle rende l’exp\u00e9rience d’achat plus interactive et plus personnalis\u00e9e, sans pour autant perdre de vue le facteur humain. \u00ab Notre secteur reste, par essence, humain. \u00bb<\/p>\n\n\n\n

La durabilit\u00e9 reste \u00e9galement une priorit\u00e9. Inditex souhaite n’utiliser d’ici 2030 que des fibres et des mat\u00e9riaux \u00e0 faible impact environnemental et vise la neutralit\u00e9 carbone d’ici 2040. Par ailleurs, le groupe continue de d\u00e9velopper sa plateforme de revente de v\u00eatements d’occasion. Garc\u00eda Maceiras s’attend \u00e0 ce que les consommateurs adoptent une attitude plus responsable vis-\u00e0-vis de la mode et accordent davantage d’attention \u00e0 la r\u00e9utilisation et au recyclage. \u00ab Notre ambition est de continuer \u00e0 \u00e9couter nos clients et d\u2019adapter en permanence notre mod\u00e8le \u00bb, conclut le PDG.<\/p>\n","protected":false},"excerpt":{"rendered":"

Inditex, le groupe espagnol de mode \u00e0 la t\u00eate de Zara, consid\u00e8re la diversification entre ses marques, ses pays de pr\u00e9sence et ses technologies comme le moteur de sa croissance future. Pour le plus grand d\u00e9taillant de mode au monde, cela marque le d\u00e9but d’une nouvelle phase de d\u00e9veloppement, exactement 25 ans apr\u00e8s son introduction en bourse.<\/p>\n","protected":false},"author":5,"featured_media":148960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[1467,1531,173,94],"people":[],"extra":[43],"company":[405],"topic":[276,462],"region":[580],"class_list":{"0":"post-148959","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-artificiele-intelligentie","10":"tag-intelligence-artificielle","11":"tag-seconde-main","12":"tag-tweedehands","13":"extra-plus","14":"company-inditex","15":"topic-expansion","16":"topic-innovation","17":"region-espagne"},"acf":[],"yoast_head":"\nPourquoi Inditex mise pleinement sur la diversification et l'intelligence artificielle - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Inditex 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