{"id":148985,"date":"2026-05-29T09:34:31","date_gmt":"2026-05-29T07:34:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148985"},"modified":"2026-05-29T09:34:32","modified_gmt":"2026-05-29T07:34:32","slug":"ekoplaza-lance-un-indice-de-durabilite-pour-ses-produits","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ekoplaza-lance-un-indice-de-durabilite-pour-ses-produits\/","title":{"rendered":"Ekoplaza et F\u00e4rm lancent un indice de durabilit\u00e9 pour ses produits"},"content":{"rendered":"\n

Les cha\u00eenes de supermarch\u00e9s bio Ekoplaza <\/strong>et F\u00e4rm <\/strong>lancent leur propre syst\u00e8me de notation \u00e9cologique : gr\u00e2ce \u00e0 l\u2019\u00ab Ekoscope \u00bb<\/strong>, les produits se voient attribuer une note comprise entre un et douze points, sur la base de douze crit\u00e8res li\u00e9s \u00e0 la sant\u00e9, \u00e0 l\u2019impact social et \u00e0 la durabilit\u00e9.<\/p>\n\n\n\n

Du commerce \u00e9quitable aux \u00e9missions de CO\u2082<\/h2>\n\n\n\n

Ce nouvel outil d’aide \u00e0 la d\u00e9cision vise \u00e0 donner aux consommateurs une meilleure id\u00e9e de l’impact social, sanitaire et environnemental de leurs achats. Le score appara\u00eet d\u00e8s aujourd’hui sur les \u00e9tiquettes \u00e9lectroniques en magasin et sur le site web d’Ekoplaza. Le syst\u00e8me sera \u00e9galement mis en place chez la filiale belge F\u00e4rm.<\/p>\n\n\n\n

En scannant avec son smartphone, on peut voir comment l’\u00e9valuation est construite. Selon Ekoplaza, environ 70 % de l’assortiment a d\u00e9j\u00e0 \u00e9t\u00e9 r\u00e9pertori\u00e9, soit plus de 5 000 produits. Le pain, les l\u00e9gumes, les fruits et les produits achet\u00e9s localement suivront plus tard. Les articles non alimentaires ne sont pas pris en compte dans le syst\u00e8me.<\/p>\n\n\n\n

L’Ekoscope regroupe douze caract\u00e9ristiques en trois cat\u00e9gories : \u00ab pour soi \u00bb, \u00ab pour les autres \u00bb et \u00ab pour la plan\u00e8te \u00bb. Les produits re\u00e7oivent notamment des points lorsqu’ils sont peu transform\u00e9s selon la classification NOVA, disposent de labels sociaux tels que Fairtrade ou Rainforest Alliance, ou proviennent d’exploitations familiales.<\/p>\n\n\n\n

Les crit\u00e8res de durabilit\u00e9 sont \u00e9galement pris en compte. Les produits marquent des points suppl\u00e9mentaires lorsqu\u2019ils sont biologiques ou d\u2019origine v\u00e9g\u00e9tale, proviennent d\u2019exploitations enti\u00e8rement biologiques, sont compos\u00e9s d\u2019au moins 80 % d\u2019ingr\u00e9dients locaux ou portent des labels tels que EKO, Demeter ou MSC. Par ailleurs, Ekoplaza examine la recyclabilit\u00e9 des emballages, les syst\u00e8mes de consigne et les \u00e9missions de CO\u2082 des produits. Ces donn\u00e9es sur les \u00e9missions sont d\u00e9sormais \u00e9galement visibles s\u00e9par\u00e9ment sur le site web de la cha\u00eene de supermarch\u00e9s.<\/p>\n\n\n\n

Encourager des choix plus responsables<\/h2>\n\n\n\n

Selon Erik Does, PDG de la soci\u00e9t\u00e9 m\u00e8re Udea<\/strong>, ce nouveau score doit aider les consommateurs \u00e0 ne pas se limiter au seul label bio. \u00ab Apr\u00e8s une pr\u00e9paration intensive avec nos fournisseurs, je suis extr\u00eamement fier de lancer aujourd\u2019hui l\u2019Ekoscope. Chez Ekoplaza, chaque produit r\u00e9pond d\u00e9j\u00e0 \u00e0 notre norme bio, mais nous voulons offrir aux consommateurs la possibilit\u00e9 de faire des choix encore plus responsables. \u00bb<\/p>\n\n\n\n

Le dirigeant souligne que le syst\u00e8me n’impose aucune obligation aux clients. \u00ab L’Ekoscope montre, sans aucune contrainte, ce qu’un achat signifie pour vous-m\u00eame, pour les autres et pour notre environnement. Il nous offre la possibilit\u00e9 d’encourager les meilleurs choix \u00e0 l’avenir et ainsi d’avoir encore plus d’impact ensemble. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Les cha\u00eenes de supermarch\u00e9s bio Ekoplaza et F\u00e4rm lancent leur propre syst\u00e8me de notation \u00e9cologique : gr\u00e2ce \u00e0 l’\u00ab Ekoscope \u00bb, les produits se voient attribuer une note comprise entre un et douze points, sur la base de douze crit\u00e8res li\u00e9s \u00e0 la sant\u00e9, \u00e0 l’impact social et \u00e0 la durabilit\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":148986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[452,1071],"topic":[373],"region":[324],"class_list":{"0":"post-148985","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-ekoplaza","11":"company-farm","12":"topic-durabilite","13":"region-benelux"},"acf":[],"yoast_head":"\nEkoplaza et F\u00e4rm lancent un indice de durabilit\u00e9 pour ses produits - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les cha\u00eenes de supermarch\u00e9s bio Ekoplaza et F\u00e4rm lancent leur propre syst\u00e8me de notation \u00e9cologique, l\u2019\u00ab Ekoscope 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