{"id":149017,"date":"2026-05-29T12:24:32","date_gmt":"2026-05-29T10:24:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149017"},"modified":"2026-05-29T12:24:34","modified_gmt":"2026-05-29T10:24:34","slug":"picnic-enregistre-une-croissance-de-40-en-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-enregistre-une-croissance-de-40-en-france\/","title":{"rendered":"Picnic enregistre une croissance de 40 % en France"},"content":{"rendered":"\n<p>En France, le supermarch\u00e9 en ligne n\u00e9erlandais <strong>Picnic <\/strong>a r\u00e9alis\u00e9 l&rsquo;ann\u00e9e derni\u00e8re un chiffre d&rsquo;affaires de 140 millions d&rsquo;euros, soit une hausse de 40 % par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. Mais il faudra attendre encore au moins cinq ans avant d&rsquo;atteindre la rentabilit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En route vers Lyon<\/h2>\n\n\n\n<p>Picnic, aujourd&rsquo;hui pr\u00e9sent dans le nord de la France autour de Lille et en \u00cele-de-France autour de Paris, recherche des emplacements pour deux nouveaux entrep\u00f4ts : l&rsquo;un au nord de Paris et l&rsquo;autre pr\u00e8s de Lyon, o\u00f9 le d\u00e9taillant souhaite s&rsquo;implanter dans une nouvelle r\u00e9gion. L&rsquo;entreprise enregistre 40 000 commandes par semaine et d\u00e9tient, selon ses propres chiffres, une part de march\u00e9 de 40 % dans la livraison de repas \u00e0 domicile en Hauts-de-France et de 10 % en \u00cele-de-France. Le chiffre d&rsquo;affaires est en forte croissance, mais Gr\u00e9goire Borgoltz, directeur des op\u00e9rations de Picnic France, ne compte pas commencer \u00e0 penser \u00e0 la rentabilit\u00e9 <a href=\"https:\/\/www.lsa-conso.fr\/nouvelles-regions-kit-de-recettes-produits-frais-l-e-commercant-picnic-avance-de-nouveaux-pions-en-france,465911\">avant cinq ans<\/a>, comme il l&rsquo;a d\u00e9clar\u00e9 au magazine sp\u00e9cialis\u00e9 LSA.<\/p>\n\n\n\n<p>Pour \u00eatre rentable, le mod\u00e8le de Picnic n\u00e9cessite une zone de chalandise d\u2019au moins 1 million de foyers dans un rayon de 150 km. Le d\u00e9taillant vise donc les grandes villes pour son expansion. Parall\u00e8lement, Picnic souhaite augmenter le montant moyen des achats. Celui-ci s\u2019\u00e9l\u00e8ve actuellement \u00e0 90 euros. Le montant minimum a donc \u00e9t\u00e9 relev\u00e9 de 35 \u00e0 40 euros. De plus, l\u2019acteur du commerce \u00e9lectronique se positionne davantage comme un fournisseur de recettes, \u00e0 l\u2019instar de <strong>HelloFresh<\/strong>.<\/p>\n\n\n\n<p>Picnic s&rsquo;approvisionne aupr\u00e8s d&rsquo;<strong>Intermarch\u00e9<\/strong>, le num\u00e9ro trois fran\u00e7ais. Mais le d\u00e9taillant ach\u00e8te de plus en plus de produits frais traditionnels, tels que les l\u00e9gumes, la viande et le fromage, directement aupr\u00e8s des producteurs. L&rsquo;offre sous marque propre reste pour l&rsquo;instant limit\u00e9e \u00e0 100 produits en France, contre 3 000 aux Pays-Bas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En France, le supermarch\u00e9 en ligne n\u00e9erlandais Picnic a r\u00e9alis\u00e9 l&rsquo;ann\u00e9e derni\u00e8re un chiffre d&rsquo;affaires de 140 millions d&rsquo;euros, soit une hausse de 40 % par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. Mais il faudra attendre encore au moins cinq ans avant d&rsquo;atteindre la rentabilit\u00e9. <\/p>\n","protected":false},"author":3,"featured_media":149018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[545],"topic":[198,266],"region":[342],"class_list":{"0":"post-149017","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-picnic","10":"topic-e-commerce","11":"topic-resultats-financiers","12":"region-france"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Picnic enregistre une croissance de 40 % en France - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En France, le supermarch\u00e9 en ligne n\u00e9erlandais Picnic a r\u00e9alis\u00e9 l&#039;ann\u00e9e derni\u00e8re un chiffre d&#039;affaires de 140 millions d&#039;euros, soit une hausse de 40 % par rapport \u00e0 l&#039;ann\u00e9e pr\u00e9c\u00e9dente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-enregistre-une-croissance-de-40-en-france\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Picnic enregistre une croissance de 40 % en France - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"En France, le supermarch\u00e9 en ligne n\u00e9erlandais Picnic a r\u00e9alis\u00e9 l&#039;ann\u00e9e derni\u00e8re un chiffre d&#039;affaires de 140 millions d&#039;euros, soit une hausse de 40 % par rapport \u00e0 l&#039;ann\u00e9e pr\u00e9c\u00e9dente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-enregistre-une-croissance-de-40-en-france\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-29T10:24:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-29T10:24:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Picnic-DC-medewerker-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1290\" \/>\n\t<meta property=\"og:image:height\" content=\"847\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/picnic-enregistre-une-croissance-de-40-en-france\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/picnic-enregistre-une-croissance-de-40-en-france\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"Picnic enregistre une croissance de 40 % en France\",\"datePublished\":\"2026-05-29T10:24:32+00:00\",\"dateModified\":\"2026-05-29T10:24:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/picnic-enregistre-une-croissance-de-40-en-france\\\/\"},\"wordCount\":324,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/picnic-enregistre-une-croissance-de-40-en-france\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Picnic-DC-medewerker-1.jpg\",\"articleSection\":[\"Food\",\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/picnic-enregistre-une-croissance-de-40-en-france\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/picnic-enregistre-une-croissance-de-40-en-france\\\/\",\"name\":\"Picnic enregistre une croissance de 40 % en France - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/picnic-enregistre-une-croissance-de-40-en-france\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/picnic-enregistre-une-croissance-de-40-en-france\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Picnic-DC-medewerker-1.jpg\",\"datePublished\":\"2026-05-29T10:24:32+00:00\",\"dateModified\":\"2026-05-29T10:24:34+00:00\",\"description\":\"En France, le supermarch\u00e9 en ligne n\u00e9erlandais Picnic a r\u00e9alis\u00e9 l'ann\u00e9e derni\u00e8re un chiffre d'affaires de 140 millions d'euros, soit une hausse de 40 % par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/picnic-enregistre-une-croissance-de-40-en-france\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/picnic-enregistre-une-croissance-de-40-en-france\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/picnic-enregistre-une-croissance-de-40-en-france\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Picnic-DC-medewerker-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Picnic-DC-medewerker-1.jpg\",\"width\":1290,\"height\":847,\"caption\":\"Picnic\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/picnic-enregistre-une-croissance-de-40-en-france\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Picnic enregistre une croissance de 40 % en France\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\",\"name\":\"Stefan Van Rompaey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"caption\":\"Stefan Van Rompaey\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/stefanvanrompaey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Picnic enregistre une croissance de 40 % en France - RetailDetail BE","description":"En France, le supermarch\u00e9 en ligne n\u00e9erlandais Picnic a r\u00e9alis\u00e9 l'ann\u00e9e derni\u00e8re un chiffre d'affaires de 140 millions d'euros, soit une hausse de 40 % par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-enregistre-une-croissance-de-40-en-france\/","og_locale":"fr_FR","og_type":"article","og_title":"Picnic enregistre une croissance de 40 % en France - RetailDetail BE","og_description":"En France, le supermarch\u00e9 en ligne n\u00e9erlandais Picnic a r\u00e9alis\u00e9 l'ann\u00e9e derni\u00e8re un chiffre d'affaires de 140 millions d'euros, soit une hausse de 40 % par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-enregistre-une-croissance-de-40-en-france\/","og_site_name":"RetailDetail BE","article_published_time":"2026-05-29T10:24:32+00:00","article_modified_time":"2026-05-29T10:24:34+00:00","og_image":[{"width":1290,"height":847,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Picnic-DC-medewerker-1.jpg","type":"image\/jpeg"}],"author":"Stefan Van Rompaey","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Stefan Van Rompaey","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-enregistre-une-croissance-de-40-en-france\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-enregistre-une-croissance-de-40-en-france\/"},"author":{"name":"Stefan Van Rompaey","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df"},"headline":"Picnic enregistre une croissance de 40 % en France","datePublished":"2026-05-29T10:24:32+00:00","dateModified":"2026-05-29T10:24:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-enregistre-une-croissance-de-40-en-france\/"},"wordCount":324,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-enregistre-une-croissance-de-40-en-france\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Picnic-DC-medewerker-1.jpg","articleSection":["Food","Food"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-enregistre-une-croissance-de-40-en-france\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-enregistre-une-croissance-de-40-en-france\/","name":"Picnic enregistre une croissance de 40 % en France - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-enregistre-une-croissance-de-40-en-france\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-enregistre-une-croissance-de-40-en-france\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Picnic-DC-medewerker-1.jpg","datePublished":"2026-05-29T10:24:32+00:00","dateModified":"2026-05-29T10:24:34+00:00","description":"En France, le supermarch\u00e9 en ligne n\u00e9erlandais Picnic a r\u00e9alis\u00e9 l'ann\u00e9e derni\u00e8re un chiffre d'affaires de 140 millions d'euros, soit une hausse de 40 % par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-enregistre-une-croissance-de-40-en-france\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-enregistre-une-croissance-de-40-en-france\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-enregistre-une-croissance-de-40-en-france\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Picnic-DC-medewerker-1.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Picnic-DC-medewerker-1.jpg","width":1290,"height":847,"caption":"Picnic"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-enregistre-une-croissance-de-40-en-france\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Picnic enregistre une croissance de 40 % en France"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df","name":"Stefan Van Rompaey","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","caption":"Stefan Van Rompaey"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/stefanvanrompaey\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Picnic-DC-medewerker-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/149017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=149017"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/149017\/revisions"}],"predecessor-version":[{"id":149019,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/149017\/revisions\/149019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/149018"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=149017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=149017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=149017"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=149017"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=149017"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=149017"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=149017"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=149017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}