{"id":14902,"date":"2016-09-23T07:06:08","date_gmt":"2016-09-23T07:06:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/delfood-mise-sur-le-consommateur-mobile-2\/"},"modified":"2016-09-23T07:06:08","modified_gmt":"2016-09-23T07:06:08","slug":"delfood-mise-sur-le-consommateur-mobile-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delfood-mise-sur-le-consommateur-mobile-2\/","title":{"rendered":"Delfood mise sur le consommateur mobile"},"content":{"rendered":"<p>La diff\u00e9renciation de <strong>Delfood <\/strong>porte ses fruits : la division grossiste du groupe <strong>Louis Delhaize <\/strong>explore de nouveaux march\u00e9s et fournit de plus en plus de magasins dans les stations-service, les a\u00e9roports, les gares ferroviaires et les m\u00e9tros.<\/p>\n<p><!--break--><\/p>\n<h2>Une niche prometteuse<\/h2>\n<p>Depuis le 1er janvier dernier, Delfood ne fournit plus les magasins de sa filiale <strong>Delitraiteur<\/strong>.\u00a0 \u00ab Cela correspond \u00e0 une perte de volume de 20% en aliments secs et de 50% en produits frais.\u00a0 Nous avons \u00e9t\u00e9 oblig\u00e9s d\u2019explorer de nouveaux march\u00e9s \u00bb, d\u00e9clare l\u2019administrateur d\u00e9l\u00e9gu\u00e9 Jean-Marc Van Cutsem.\u00a0 Une analyse du march\u00e9 foodretail a tr\u00e8s vite d\u00e9montr\u00e9 quelles \u00e9taient les possibilit\u00e9s.<\/p>\n<p>\n\u00a0\u00ab De grands hypermarch\u00e9s et supermarch\u00e9s doivent se r\u00e9inventer.\u00a0 La croissance se situe au niveau des magasins de proximit\u00e9, du foodretail haut de gamme, des sp\u00e9cialistes du e-commerce \u00bb, pr\u00e9cise le directeur marketing St\u00e9phane Genicot.\u00a0 La proximit\u00e9 est une niche prometteuse qui convient parfaitement \u00e0 Delifood : \u00ab Aujourd\u2019hui, les habitations sont plus petites et les gens ne stockent plus.\u00a0 Nos magasins de proximit\u00e9 se transforment en garde-manger\u00a0du consommateur. \u00bb<\/p>\n<h2>\nLa boutique dans la station-service devient le magasin de proximit\u00e9<\/h2>\n<p>La nouvelle r\u00e9f\u00e9rence de Delfood est la suivante : \u2018Nous serons\u00a0toujours sur votre chemin.\u2019\u00a0 Le retailer souhaite \u00eatre pr\u00e9sent partout o\u00f9 se trouve le client, et celui-ci est souvent en route.\u00a0 La mobilit\u00e9 est d\u00e8s lors le nouveau march\u00e9 explor\u00e9 par Delfood : les magasins dans les stations-service, les gares ferroviaires, les m\u00e9tros et les a\u00e9roports.<\/p>\n<p>\nAvec un concept sophistiqu\u00e9 et un assortiment adapt\u00e9, la boutique dans la station-service se transforme en magasin de proximit\u00e9 complet.\u00a0 Un partenariat exclusif avec <strong>Texaco <\/strong>porte ses fruits : \u00ab A chaque transformation, nous constatons une hausse de 40% du chiffre d\u2019affaires.\u00a0 Nous avons aussi des magasins tr\u00e8s prosp\u00e8res dans la gare de Li\u00e8ge-Guillemins et dans la gare centrale \u00e0 Anvers, o\u00f9 nous avons repris l\u2019ancien emplacement du <strong>Spar<\/strong>.\u00a0 Nous arrivons \u00e0 engendrer de bons chiffres parce que nous r\u00e9pondons mieux aux besoins du consommateur mobile. \u00bb<\/p>\n<p>\nLe groupe entrevoit des possibilit\u00e9s dans les h\u00f4pitaux, les universit\u00e9s et les h\u00f4tels : \u00ab Beaucoup d\u2019h\u00f4tels sont confront\u00e9s \u00e0 des probl\u00e8mes de rentabilit\u00e9.\u00a0 Si nous pla\u00e7ons un meuble \u00e0 repas et un four \u00e0 micro-ondes dans le hall, nous proposons une solution aux clients sans que l\u2019h\u00f4tel ne doive faire appel \u00e0 son propre personnel. \u00bb\u00a0 Delfood entrevoit \u00e9galement un potentiel dans des endroits moins probants, comme les biblioth\u00e8ques, les salons-lavoirs ou les clubs de sport.\u00a0 Le foodservice offre \u00e9galement des opportunit\u00e9s.<\/p>\n<h2>\u00a0<br \/>\n\u00ab Les bons choix ont \u00e9t\u00e9 faits \u00bb<\/h2>\n<p>La strat\u00e9gie porte ses fruits, affirme Van Cutsem.\u00a0 De nouveaux types de magasins, comme des boutiques dans les stations-service, des magasins de journaux et des magasins de nuit, repr\u00e9sentent d\u00e9j\u00e0 39% des points de vente approvisionn\u00e9s et 45% du chiffre d\u2019affaires.\u00a0 Delfood noue \u00e0 nouveau avec la croissance : \u00ab Au mois d\u2019ao\u00fbt, la croissance cumul\u00e9e du chiffre d\u2019affaires s\u2019\u00e9levait \u00e0 +5,4%.\u00a0 Si je compare le seul chiffre d\u2019affaires Delfood, donc sans compter Delitraiteur, il est question de +35%.\u00a0 Nous avons fait les bons choix ! \u00bb<\/p>\n<p>\nDelfood approvisionne plus de 350 points de vente, dont les franchis\u00e9s Louis Delhaize, ses propres filiales et les magasins ind\u00e9pendants qui officient sous leur propre appellation.\u00a0 En 2015, le grossiste et ses 400 collaborateurs ont r\u00e9alis\u00e9 un chiffre d\u2019affaires de 178 millions d\u2019euros.\u00a0 Pour 2016, Delfood table sur un chiffre d\u2019affaires de 195 millions d\u2019euros, Delitraiteur non-compris.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La diff\u00e9renciation de Delfood porte ses fruits : la division grossiste du groupe Louis Delhaize explore de nouveaux march\u00e9s et fournit de plus en plus de magasins dans les stations-service, les a\u00e9roports, les gares ferroviaires et les m\u00e9tros. Une niche prometteuse Depuis le 1er janvier dernier, Delfood ne fournit plus les magasins de sa filiale [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delfood mise sur le consommateur mobile - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La diff\u00e9renciation de Delfood porte ses fruits. 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