{"id":149050,"date":"2026-05-29T13:53:32","date_gmt":"2026-05-29T11:53:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149050"},"modified":"2026-05-29T13:53:34","modified_gmt":"2026-05-29T11:53:34","slug":"asda-va-sassocier-a-ocado-pour-developper-ses-activites-en-ligne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/asda-va-sassocier-a-ocado-pour-developper-ses-activites-en-ligne\/","title":{"rendered":"Asda s&rsquo;associe \u00e0 Ocado pour ses activit\u00e9s en ligne"},"content":{"rendered":"\n<p><strong>Asda <\/strong>s&rsquo;associe \u00e0 l&rsquo;entreprise technologique <strong>Ocado<\/strong>: la cha\u00eene de supermarch\u00e9s va utiliser la plateforme logicielle d&rsquo;Ocado. Gr\u00e2ce \u00e0 cette alliance strat\u00e9gique, le groupe britannique de supermarch\u00e9s esp\u00e8re rattraper son retard sur le march\u00e9 des courses en ligne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Accord technologique<\/h2>\n\n\n\n<p>\u00c0 partir de 2027, Asda utilisera la technologie d&rsquo;Ocado pour son site web, son application mobile, la pr\u00e9paration des commandes en magasin et son service de livraison \u00e0 domicile. La cha\u00eene de supermarch\u00e9s souhaite ainsi moderniser ses services en ligne et les rendre plus efficaces. Asda restera toutefois enti\u00e8rement propri\u00e9taire de ses activit\u00e9s en ligne, de son offre client et de ses prix.<\/p>\n\n\n\n<p>Asda, actuellement le troisi\u00e8me plus grand supermarch\u00e9 du Royaume-Uni, est confront\u00e9 depuis un certain temps \u00e0 des ventes en ligne d\u00e9cevantes. Sous la direction de son PDG Allan Leighton, la cha\u00eene tente de regagner des parts de march\u00e9, qui sont pass\u00e9es de 14,3 % \u00e0 11,5 % depuis son rachat en 2021 par la soci\u00e9t\u00e9 de capital-investissement TDR Capital et les fr\u00e8res Mohsin et Zuber Issa.<\/p>\n\n\n\n<p>\u00ab Nous savons que le succ\u00e8s sur ce march\u00e9 concurrentiel d\u00e9pend de la capacit\u00e9 \u00e0 offrir une exp\u00e9rience positive aux clients \u00e0 chaque fois qu\u2019ils font leurs achats \u00bb, a d\u00e9clar\u00e9 M. Leighton. \u00ab Le partenariat avec Ocado renforcera notre offre en ligne et offrira \u00e0 des millions de clients une exp\u00e9rience coh\u00e9rente et de grande qualit\u00e9, de la commande \u00e0 la livraison. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un coup de pouce pour Ocado \u00e9galement<\/h2>\n\n\n\n<p>Ocado fournit d\u00e9j\u00e0 de la technologie \u00e0 Marks &amp; Spencer pour leur supermarch\u00e9 en ligne commun Ocado.com et aide Morrisons \u00e0 g\u00e9rer son site web et son service de livraison \u00e0 domicile. Auparavant, Ocado collaborait \u00e9galement avec Waitrose, jusqu\u2019\u00e0 ce que cette cha\u00eene de supermarch\u00e9s d\u00e9cide en 2020 de proposer d\u00e9sormais ses produits via Marks &amp; Spencer.<\/p>\n\n\n\n<p>Les analystes sp\u00e9culent d\u00e9j\u00e0 sur le fait que cet accord logiciel pourrait constituer un premier pas vers une collaboration encore plus \u00e9troite, dans le cadre de laquelle les syst\u00e8mes robotis\u00e9s d\u2019Ocado pourraient \u00e9galement \u00eatre d\u00e9ploy\u00e9s \u00e0 l\u2019avenir dans les entrep\u00f4ts d\u2019Asda. Pour Ocado, cette collaboration intervient \u00e0 un moment crucial. L&rsquo;entreprise a r\u00e9cemment connu des revers, tels que la fermeture de trois entrep\u00f4ts robotis\u00e9s aux \u00c9tats-Unis par son partenaire Kroger et l&rsquo;arr\u00eat d&rsquo;une installation Ocado \u00e0 Calgary par la cha\u00eene de supermarch\u00e9s canadienne Sobeys.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asda va s&rsquo;associer \u00e0 l&rsquo;entreprise technologique Ocado : la cha\u00eene de supermarch\u00e9s va utiliser la plateforme logicielle d&rsquo;Ocado. Gr\u00e2ce \u00e0 cette alliance strat\u00e9gique, le groupe britannique de supermarch\u00e9s esp\u00e8re rattraper son retard sur le march\u00e9 des courses en ligne.<\/p>\n","protected":false},"author":5,"featured_media":149051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1112],"people":[],"extra":[43],"company":[377,1025],"topic":[198,1312],"region":[381],"class_list":{"0":"post-149050","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-samenwerking","10":"extra-plus","11":"company-asda","12":"company-ocado","13":"topic-e-commerce","14":"topic-partenariat","15":"region-royaume-uni"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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