{"id":149164,"date":"2026-06-01T15:02:43","date_gmt":"2026-06-01T13:02:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149164"},"modified":"2026-06-01T15:02:44","modified_gmt":"2026-06-01T13:02:44","slug":"manhattns-ouvre-son-dixieme-magasin-en-belgique-au-wijnegem-shopping-center","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/manhattns-ouvre-son-dixieme-magasin-en-belgique-au-wijnegem-shopping-center\/","title":{"rendered":"Manhattn\u2019s ouvrira son dixi\u00e8me magasin en Belgique au Wijnegem Shopping Center"},"content":{"rendered":"\n<p>Le 26 juin, la cha\u00eene de burgers haut de gamme <strong>Manhattn\u2019s<\/strong> inaugurera officiellement son dixi\u00e8me restaurant belge au Wijnegem Shopping Center. Avec ses r\u00e9f\u00e9rences \u00e0 New York, le concept s\u2019int\u00e8gre parfaitement dans un grand centre commercial couvert, affirment les fondateurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Une partie int\u00e9grante de l\u2019exp\u00e9rience shopping \u00bb<\/h2>\n\n\n\n<p>Il y a treize ans, Manhattn\u2019s, une id\u00e9e originale des fr\u00e8res J\u00e9r\u00f4me et Philippe Vandermeulen, a vu le jour \u00e0 Bruxelles. D\u2019autres restaurants ont ensuite suivi \u00e0 Bruxelles, Louvain, Anvers, Gand, Bruges et deux \u00e9tablissements \u00e0 Paris. Aujourd\u2019hui, la marque franchit une nouvelle \u00e9tape en Flandre. Le choix du Wijnegem Shopping Center s\u2019explique en partie par l\u2019ambiance \u00ab mall \u00bb typiquement am\u00e9ricaine du centre commercial, explique le cofondateur J\u00e9r\u00f4me Vandermeulen. L\u2019entreprise souhaite en effet se d\u00e9marquer des autres cha\u00eenes de burgers haut de gamme gr\u00e2ce \u00e0 son approche new-yorkaise et \u00e0 sa forte identit\u00e9 visuelle.<\/p>\n\n\n\n<p>\u00ab Aux \u00c9tats-Unis, la gastronomie fait partie int\u00e9grante de l\u2019exp\u00e9rience shopping. Les gens s\u2019y retrouvent, y passent du temps et en font un moment privil\u00e9gi\u00e9. Nous reconnaissons cette ambiance ici aussi. Tout s\u2019accorde parfaitement. Pour Manhattn\u2019s, il ne s\u2019agit jamais simplement de manger un morceau sur le pouce, mais de vivre l\u2019exp\u00e9rience dans son ensemble. \u00bb Le nouveau restaurant arborera le style typique de Manhattn\u2019s : inspir\u00e9 des restaurants embl\u00e9matiques de Manhattan, avec des mat\u00e9riaux chaleureux et une ambiance dynamique. Les fr\u00e8res soulignent toutefois que chaque \u00e9tablissement aura son propre caract\u00e8re. \u00ab Nous ne construisons pas des copies de restaurants, chaque lieu doit avoir sa propre \u00e2me. \u00bb<\/p>\n\n\n\n<p>Depuis la grande r\u00e9novation achev\u00e9e fin 2025, le centre commercial de Wijnegem r\u00e9serve <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/interview-meme-pendant-les-travaux-le-nombre-de-visiteurs-a-continue-daugmenter-katrien-geysen-wijnegem-shopping-center\/\">davantage d\u2019espace \u00e0 la restauration<\/a>, qui y repr\u00e9sente d\u00e9sormais environ 12 % de l\u2019offre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 26 juin, la cha\u00eene de burgers haut de gamme Manhattn\u2019s inaugurera officiellement son dixi\u00e8me restaurant belge au Wijnegem Shopping Center. Avec ses r\u00e9f\u00e9rences \u00e0 New York, ce concept s\u2019int\u00e8gre parfaitement dans un grand centre commercial couvert, affirment ses fondateurs. <\/p>\n","protected":false},"author":3,"featured_media":149165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[1705,1000],"topic":[276],"region":[226],"class_list":{"0":"post-149164","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-manhattns","10":"company-wijnegem-shop-eat-enjoy","11":"topic-expansion","12":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Manhattn\u2019s ouvrira son 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