{"id":149179,"date":"2026-06-01T17:41:54","date_gmt":"2026-06-01T15:41:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149179"},"modified":"2026-06-01T17:41:55","modified_gmt":"2026-06-01T15:41:55","slug":"unilever-investit-250-millions-deuros-dans-un-centre-mondial-dinnovation-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/unilever-investit-250-millions-deuros-dans-un-centre-mondial-dinnovation-aux-etats-unis\/","title":{"rendered":"Unilever investit 250 millions d&rsquo;euros dans un centre mondial d&rsquo;innovation aux \u00c9tats-Unis"},"content":{"rendered":"\n<p><strong>Unilever<\/strong>, la multinationale britannique \u00e0 l&rsquo;origine de marques telles que Dove, Vaseline et Axe, construit un nouveau centre mondial d&rsquo;innovation \u00e0 New Haven, dans le Connecticut. Ce centre, qui repr\u00e9sente un investissement de 270 millions de dollars, deviendra une plaque tournante de la R&amp;D dans les domaines des soins personnels, des produits de beaut\u00e9 et du bien-\u00eatre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;IA et technologie quantique<\/h2>\n\n\n\n<p>\u00ab Ce centre nous propulse plus rapidement vers l&rsquo;avenir \u00bb, d\u00e9clare Herrish Patel, pr\u00e9sident d&rsquo;Unilever USA et PDG de Personal Care North America. \u00ab C&rsquo;est ici que la science, la technologie et la culture se rejoignent, tant pour le march\u00e9 am\u00e9ricain qu&rsquo;\u00e0 l&rsquo;\u00e9chelle mondiale. \u00bb New Haven se trouve elle-m\u00eame au c\u0153ur d&rsquo;un p\u00f4le d&rsquo;innovation en sciences de la vie en pleine expansion, avec un acc\u00e8s aux universit\u00e9s et \u00e0 des centaines d&rsquo;entreprises. <\/p>\n\n\n\n<p>Le centre d\u2019innovation, qui devrait \u00eatre op\u00e9rationnel au printemps 2029, sera enti\u00e8rement num\u00e9rique et utilisera l\u2019intelligence artificielle (IA) et les technologies quantiques pour acc\u00e9l\u00e9rer le d\u00e9veloppement de produits. Selon Richard Slater, directeur de la recherche et du d\u00e9veloppement chez Unilever, il s\u2019agit d\u2019un changement fondamental : \u00ab Derri\u00e8re chaque produit Unilever se cache une science de pointe [&#8230;], combin\u00e9e \u00e0 un design, des parfums et des exp\u00e9riences sensorielles qui distinguent nos marques. Ce centre rassemble toutes ces capacit\u00e9s pour d\u00e9velopper de nouvelles innovations qui red\u00e9finiront leur cat\u00e9gorie aux \u00c9tats-Unis et les d\u00e9ployer \u00e0 l\u2019\u00e9chelle mondiale. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Priorit\u00e9 \u00e0 l&rsquo;int\u00e9gration et \u00e0 la rapidit\u00e9<\/h2>\n\n\n\n<p>Le centre abritera plusieurs d\u00e9partements sp\u00e9cialis\u00e9s, dont un centre mondial d\u00e9di\u00e9 aux soins de la peau, un laboratoire d\u00e9di\u00e9 \u00e0 la performance humaine, une maison des parfums et un studio d\u2019innovation en mati\u00e8re d\u2019emballage. En r\u00e9unissant toutes les phases du processus d\u2019innovation sous un m\u00eame toit, Unilever souhaite am\u00e9liorer la collaboration entre les \u00e9quipes et r\u00e9duire les d\u00e9lais de d\u00e9veloppement.<\/p>\n\n\n\n<p>L&rsquo;investissement de 270 millions de dollars (250 millions d&rsquo;euros) comprend 50 millions de dollars (46 millions d&rsquo;euros) de d\u00e9penses d&rsquo;investissement. En incluant les financements publics et priv\u00e9s, le budget total du projet d\u00e9passe les 300 millions de dollars (277 millions d&rsquo;euros). Le centre accueillera environ 300 collaborateurs et remplacera l&rsquo;actuel centre de R&amp;D d&rsquo;Unilever \u00e0 Trumbull, dans le Connecticut, en service depuis 1972.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever, la multinationale britannique \u00e0 l&rsquo;origine de marques telles que Dove, Vaseline et Axe, construit un nouveau centre mondial d&rsquo;innovation \u00e0 New Haven, dans le Connecticut. Ce centre, qui repr\u00e9sente un investissement de 270 millions de dollars, deviendra un p\u00f4le de R&amp;D d\u00e9di\u00e9 aux soins personnels, aux produits de beaut\u00e9 et au bien-\u00eatre.<\/p>\n","protected":false},"author":5,"featured_media":149180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[260],"topic":[462],"region":[446],"class_list":["post-149179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-unilever","topic-innovation","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever investit 250 millions d&#039;euros dans un centre mondial d&#039;innovation aux \u00c9tats-Unis - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Unilever construit un nouveau centre mondial d&#039;innovation dans le Connecticut. 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